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شناسایی جایگاه محدوده از منظر مدل تخریب خلاق با محوریت گردشگری ورزشی (مورد مطالعه: روستاهای بخش زاینده‌رود در شهرستان سامان) | ||
| پژوهش های روستائی | ||
| مقالات آماده انتشار، پذیرفته شده، انتشار آنلاین از تاریخ 10 مهر 1404 | ||
| نوع مقاله: مقاله برگرفته از پایان نامه | ||
| شناسه دیجیتال (DOI): 10.22059/jrur.2025.387985.2009 | ||
| نویسندگان | ||
| قاسم صدری سوادجانی1؛ مهدی کرمی دهکردی* 2 | ||
| 1گروه مدیریت و توسعه روستایی، دانشکده کشاورزی، دانشگاه شهرکرد، شهرکرد، ایران. | ||
| 2گروه مدیریت و توسعه روستایی، دانشکده کشاورزی، دانشگاه شهرکرد، شهرکرد، ایران | ||
| چکیده | ||
| زمینه: کارآفرینی نقش مهمی در رشد و توسعه اقتصادی داشته و تلفیق آن با گردشگری می‌تواند نقش بسزایی در توسعه اجتماعی و اقتصادی داشته باشد. هدف: پژوهش حاضر نوعی تحقیق توصیفی- پیمایشی می‌باشد. هدف از این پژوهش شناسایی جایگاه محدوده از منظر مدل تخریب خلاق با محوریت گردشگری ورزشی بود. روش پژوهش: جامعه‌ی آماری شامل 7391 نفر از ساکنان روستاهای بخش زاینده‌رود شهرستان سامان می‌باشد. حجم نمونه پژوهشی ۴۰ و 31 نفر به ترتیب از افراد کارآفرین و خبرگان انتخاب شد. داده‌ها توسط مصاحبه، مشاهده و پرسشنامه گردآوری شد. تحلیل داده‌ها در دو بخش توصیفی و استنباطی برای سنجش و آزمون‌های مقایسه میانگین ناپارامتریک از نرم‌افزارهای SPSS و Smart PLSجهت تبیین مدل و تحلیل معادلات ساختاری استفاده شد. در نهایت با استفاده از نتایج و راهبردهای استخراج‌شده از تحلیل SWOC، الگوی مطلوب مشخص گردید. یافته‌ها: نتایج نشان داد میانگین‌های 73/3، 91/3 و 27/3 به ترتیب از منظر ساکنان، گردشگران و جهت سرمایه‌گذاری‌ها محدوده مورد مطالعه در وضعیت مناسبی جهت گسترش تخریب خلاق در گردشگری است. محدوده از نظر مدل تخریب خلاق، در مرحله کالای پیشرفته می‌باشد. جهت‌گیری عمده در وضع موجود به سوی راهبرد تدافعی بوده اما برای دستیابی به جایگاه مطلوب، نیاز به اتخاذ راهبرد جهشی می‌باشد. نتیجه‌گیری: با توجه به یافته‌ها، می‌توان با توسعه گردشگری ورزشی خلاقانه گردشگران بیش‌تری را جذب نمود. بر این اساس مسئولین می‌بایست برنامه‌ریزی و سیاست‌های متناسب با آن را تدوین و اجرا نمایند تا با استفاده پتانسیل‌های موجود، موانع و مشکلات را کاهش و بهره‌مندی بیش‌تری از توسعه این صنعت به دست آورد. | ||
| کلیدواژه‌ها | ||
| کارآفرینی؛ مدل تخریب خلاق؛ گردشگری ورزشی؛ بخش زاینده‌رود؛ استان چهارمحال و بختیاری | ||
| عنوان مقاله [English] | ||
| Identifying the location of the area from the point of view of the model of creative destruction with the focus on sports tourism (case study: the villages of Zayandehroud district in Saman County) | ||
| نویسندگان [English] | ||
| Ghasem Sadri Savadjani1؛ Mehdi Karami dehkordi2 | ||
| 1Department of Rural Management and Development, Faculty of Agriculture, Shahrekord University, Shahrekord, Iran. | ||
| 2Department of Rural Management and Development, Faculty of Agriculture, Shahrekord University, Shahrekord, Iran. | ||
| چکیده [English] | ||
| Objective: Entrepreneurship plays an important role in economic growth and development, and when combined with tourism, it can significantly contribute to social and economic development. The current research is a descriptive-survey type. The purpose of this study was to investigate the impact of creative entrepreneurship in sports tourism with the approach of creative destruction in Shahrekord city. Methods: The statistical population in this study includes 7391 residents of the villages in the Zayandehroud section of Saman city, who were sampled using targeted sampling (snowball technique). 40 entrepreneurs and 12 experts were selected. Data collection methods included interviews, observations, and researcher questionnaires. Data analysis involved descriptive and inferential sections to measure mean, standard deviation, coefficient of variation, factor analysis, regression, Pearson correlation, and non-parametric mean comparison tests using SPSS and Smart PLS software to explain the model and analyze the structural equations. Finally, the desired pattern was determined using the results and strategies extracted from the SWOC analysis. Results: The results indicated that the averages of 3.73, 3.91, and 3.27, respectively, from the perspectives of residents, tourists, and investments, suggest that the studied area is suitable for the expansion of creative destruction in tourism. Based on the analysis, the area is in the advanced product stage in terms of the creative destruction model. The current orientation leans towards a defensive strategy, but to reach the desired position, a leap strategy is necessary. Conclusions: Considering the area's location in the creative destruction model, there is potential for pursuing the development of creative entrepreneurship. Extended Abstract Introduction The important role of entrepreneurship and its integration with tourism has a significant impact on social and economic development. It is necessary to examine the state of creativity in the study area in order to achieve entrepreneurship through creativity and innovation in the field of tourism and take action towards entrepreneurship and development of the area. In this study, with the aim of achieving a dynamic and entrepreneurial rural ecosystem, the state of sports tourism in the area was examined from the perspective of the creative destruction model with a focus on sports tourism. Methodology The present study is a descriptive-survey study. This study is applied in terms of its purpose and is a descriptive-survey study. The study examines the relationship between creative destruction of tourism and entrepreneurship in the development of creative sports tourism at three levels (residents of the study area, tourists, and experts). The statistical population consists of 7391 residents of villages in Zayandeh-Rood district of Saman county. The research sample size of 40 and 31 people were selected from entrepreneurs and experts, respectively. Data were collected through interviews, observations, and questionnaires. Data analysis was performed in two parts: descriptive and inferential. SPSS and Smart PLS software were used to measure and compare non-parametric mean values and tests to explain the model and analyze structural equations. Finally, using the results and strategies extracted from SWOC analysis, the desired pattern was determined. Results and discussion Finally, using the results and strategies extracted from SWOC analysis, the desired pattern was determined. Based on the results of this research, the studied area is in the advanced commodity stage of the creative destruction model, which, considering the existing potentials, is increasing day by day in the number of domestic and foreign tourists. The main orientation in the current situation is towards a defensive strategy, but to achieve the desired position, a leap strategy needs to be adopted. Extended Abstract Introduction The important role of entrepreneurship and its integration with tourism has a significant impact on social and economic development. It is necessary to examine the state of creativity in the study area in order to achieve entrepreneurship through creativity and innovation in the field of tourism and take action towards entrepreneurship and development of the area. In this study, with the aim of achieving a dynamic and entrepreneurial rural ecosystem, the state of sports tourism in the area was examined from the perspective of the creative destruction model with a focus on sports tourism. Methodology The present study is a descriptive-survey study. This study is applied in terms of its purpose and is a descriptive-survey study. The study examines the relationship between creative destruction of tourism and entrepreneurship in the development of creative sports tourism at three levels (residents of the study area, tourists, and experts). The statistical population consists of 7391 residents of villages in Zayandeh-Rood district of Saman county. The research sample size of 40 and 31 people were selected from entrepreneurs and experts, respectively. Data were collected through interviews, observations, and questionnaires. Data analysis was performed in two parts: descriptive and inferential. SPSS and Smart PLS software were used to measure and compare non-parametric mean values and tests to explain the model and analyze structural equations. Finally, using the results and strategies extracted from SWOC analysis, the desired pattern was determined. Results and discussion Finally, using the results and strategies extracted from SWOC analysis, the desired pattern was determined. Based on the results of this research, the studied area is in the advanced commodity stage of the creative destruction model, which, considering the existing potentials, is increasing day by day in the number of domestic and foreign tourists. The main orientation in the current situation is towards a defensive strategy, but to achieve the desired position, a leap strategy needs to be adopted. | ||
| کلیدواژه‌ها [English] | ||
| Entrepreneurship, creative destruction model, sports tourism, Zayandeh Roud sector, Chaharmahal Va Bakhtiari | ||
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