پیوندهای مفید
اخبار و اعلانات
آمار
| تعداد نشریات | 161 |
| تعداد شماره‌ها | 6,573 |
| تعداد مقالات | 71,037 |
| تعداد مشاهده مقاله | 125,522,672 |
| تعداد دریافت فایل اصل مقاله | 98,782,357 |
اراﺋﻪ ی روﻳﻜﺮد ﻓﺎزی ارز ﺟﺪول ﻳﺎﺑﻲ ﻣﺪل ﻛﺎﻧﻮﺑﺮای ﺗﺤﻠﻴﻞ ﻃﺒﻘﻪ و ﺑﻨﺪی وﻳﮋﮔﻲ ﻫﺎی ﻛﻴﻔﻴﺖ | ||
| مدیریت بازرگانی | ||
| مقاله 6، دوره 4، شماره 3 - شماره پیاپی 13، مهر 1391، صفحه 83-102 اصل مقاله (683.63 K) | ||
| نوع مقاله: مقاله علمی پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22059/jibm.2012.28569 | ||
| نویسندگان | ||
| ﻣﺤﻤﺪرﺿﺎ ﺻﺎدﻗﻲ ﻣﻘﺪم1؛ ابوالقاسم زارعی دودﺟﻲ* 2؛ علی اصغر صادقی مقدم3 | ||
| 1اﺳﺘﺎدﻳﺎر، ﻣﺪﻳﺮﻳﺖ ﺻﻨﻌﺘﻲ، داﻧﺸﮕﺎه ﺗﻬﺮان، | ||
| 2ﻛﺎرﺷﻨﺎس ارﺷﺪ ﻣﺪﻳﺮﻳﺖ ﺻﻨﻌﺘﻲ، داﻧﺸﮕﺎه ﮔﻴﻼن، رﺷﺖ، | ||
| 3ﻋﻼﻣﻪ 3 ﺷﻨﺎس ارﺷﺪ ﻣﺪﻳﺮﻳﺖ ﺻﻨﻌﺘﻲ، داﻧﺸﮕﺎهی اﻳﺮان ﻃﺒﺎﻃﺒﺎﻳﻲ، ﺗﻬﺮان، | ||
| چکیده | ||
| ﭼﻜﻴﺪه: ﺳﻨﺘ ﻣﺪل ﻲ رو ﻛﺎﻧﻮ ﺑﺎ ﺗﻮﺟﻪ ﺑﻪ ﻳﻜﺮد ﻗﻄﻌﻲ درﭘﺮﺳﺶ ﻧﺎﻣﻪ ارز و ﺟﺪول ﻳﺎﺑﻲ آن، ﻗـﺎدر ﺑـﻪ درﻳﺎﻓﺖ دﻗﻴﻖ ﺧﻮاﺳﺘﻪ ﻫﺎی ﺟﺰﺋﻲ ﻣﺸﺘﺮﻳﺎن و در ﻣﻮرد ﻳﮋﮔﻲ ﻫﺎی ﻣﻮرد ﺑﺮرﺳـﻲ ﻧﻴ ﺴـﺖ . ﺑـﻪ ﻫﻤـﻴﻦ دﻟﻴﻞ ا در ﻳﻦ ﭘﮋوﻫﺶ، اﻓﺰون ﺑ ﺑﺮ ﻴﺎن ﻛﺎﺳﺘﻲ ﻫﺎی ﭘﺮﺳﺶ ﻧﺎﻣﻪ ی ﺳﻨﺘﻲ ﻣﻌﺮﻓ ﻛﺎﻧﻮ و ﻲ روﻳﻜﺮد ﻓﺎزی آن، ﺟﺪول ارزﻳﺎﺑﻲ ﺳﻨﺘﻲ ﻧ ﻛﺎﻧﻮ ﻴﺰ رو ﻣﻮرد ﺑﺤﺚ ﻗﺮار ﺧﻮاﻫﺪ ﮔﺮﻓﺖ و ﻳﻜﺮد ﻓـﺎزی آن ﺑـﻪ ﮔﻮ ﻧـﻪ ای ﻃﺮاﺣﻲ ﻣﻲ ﺷﻮد ﻧﺘﺎ ﻛﻪ ﻳﺠﻲ ﺗﺤﻠ ﻛﻪ از ﻴﻞ ﭘﺮﺳﺶ ﻧﺎﻣﻪ ﻫـﺎی ﻓـﺎزی ﺑـﻪ دﺳـﺖ ﻣـﻲ آ ﻳـﺪ ﺑـﺎ ﺗﻌﺮ ﻳـﻒ وﻳﮋﮔﻲ ﻫﻤﺎﻫﻨﮕﻲ ﺑﻴﺸﺘﺮی ﺑﺎﺷﺪ ، ﻫﺎی ﻛﻴﻔﻴﺖ ﻛﺎﻧﻮ داﺷﺘﻪ .روﻳ ﻜـﺮد ﭘﻴ ﺸـﻨﻬﺎدی در ﺷـﺮﻛﺖ ﭘـﺎرس ﺧﺰر ﺑﻪ ﻃﺒﻘﻪ ﻣﻨﻈﻮر ﺑﻨﺪی وﻳﮋﮔﻲ ﻫﺎی ﭘﻨﻜﻪ ی ﭘﺎﻳﻪ ﺑﺮرﺳ ﺑﻠﻨﺪ ﻣﻮرد ﻲ ﻧﺘﺎ ﻗﺮار ﮔﺮﻓﺖ و ﻳﺞ آن ﺑﺎ ﻣﺪل ﺳﻨﺘﻲ ﻓﺎز ﻛﺎﻧﻮ و ﻣﺪل ی ﻛﻪ ای ﻟﻲ ارا ﺑﻮد 2009 در ﺳﺎل ﮔﺮﻓﺖ ، ﺋﻪ داده ﻣﻮرد ﺳﻨﺠﺶ ﻗﺮار . ﻧﺘـﺎﻳﺞ ﻧﺸﺎن داد روﻳﻜﺮد ﻓﺎزی اراﺋﻪ ا ﺑﺮﺧﻲ و ، ﺷﺪه در ﻳﻦ ﭘﮋوﻫﺶ از ﻳﮋﮔﻲ ﻫﺎ ﺑﻲ»ی ﻣﺪل « ﺗﻔﺎوت در ﻫـﺎی ﺳﻨﺘﻲ ﻛﺎﻧﻮ و روﻳﻜﺮد ﻓﺎزی ﻟﻲ راﺑﻪ ﮔﻮﻧﻪ ای ﻣﺘﻔﺎوت ﻃﺒﻘـﻪ ﺑﻨـﺪی ﻣـﻲ ﻛﻨـﺪ . درﻧﻬﺎﻳـﺖ ﺑـﻪ ﻛﻤـﻚ درﺻﺪﻫﺎی ﻓﺎزی و ﻣﺤﺎﺳﺒﻪ ﺷﺪه، ﻳﮋﮔﻲ ﻫﺎی ﻛﻴﻔﻴﺖ رﺗﺒﻪ ﺑﻨﺪی ﺷﺪﻧﺪ. | ||
| کلیدواژه‌ها | ||
| روﻳ ﻜﺮد ﻓﺎزی ﻣﺪل ﻛﺎﻧﻮ؛ ﭘﺮﺳﺶ ﻧﺎﻣﻪ ی ﻓﺎزیﻛﺎﻧﻮ؛ ﺟﺪول ارزﻳـ ﺎﺑ ﻲ ﻓـﺎزی کـﺎﻧﻮ؛ ﻃﺒﻘﻪ ﺑﻨﺪی و ﻳﮋﮔ ﻲ ﻫﺎی ﻛ ﻴﻔ ﻴﺖ؛ ﺗﺤﻠﻴﻞ ﻧ ﻴﺎزﻫﺎ ی ﻣﺸﺘﺮ ی | ||
| عنوان مقاله [English] | ||
| A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) | ||
| نویسندگان [English] | ||
| M.R. Sadeghi Moghadam1؛ A. Zarei Dudaji2؛ A.A. Sadeghi Moghadam3 | ||
| 1Assistant Prof. University of Tehran, Iran | ||
| 22. M.Sc. University of Gilan, Rasht, Iran | ||
| 3M.Sc. University of AlamehTabatabaei, Tehran, Iran | ||
| چکیده [English] | ||
| Abstract: Classical Kano model with respect to Deterministic approach in questionnaire and evaluation table, unable to get partial tendencies of customers. For this reason in this paper in addition to Expression of the shortcomings of traditional Kano questionnaire and introduce its Fuzzy approach, Traditional Kano evaluation table will also be discussed and its Fuzzy approach is designed so that the results derived from the analysis of Fuzzy questionnaires be more adopted with The definition of quality Attributes of Kano model. The proposed approach was evaluated at Pars Khazar Company on Long base Fan in order to classification of the Fan attribute. The results were compared with the traditional model of Kano and the Lee model (2009).The results showed some of the features classified “indifferent” with traditional models and Lee model, but with proposed model classified differently. Finally, with Fuzzy percentages calculated, quality attributes were rated. | ||
| کلیدواژه‌ها [English] | ||
| Fuzzy Kano Questionnaire, Fuzzy Kano Evaluation Table, Classification of Quality Attributes, Analysis of Customer Needs | ||
| مراجع | ||
|
رﺿﺎﻳﻲ ک.ﻫﻤﻜﺎران 1 QFD .(1384) . و، رو ﻳﻜﺮد ی ﻣﺸﺘﺮ
ی
ﻣـﺪار ﺑـﻪ ﻃـﺮح ر ﻳـﺰ
ی
و ﺑﻬﺒـﻮد ﻛ ﻴ ﻔ ﻴـ ﺖ
ﻣﺤﺼﻮل. ﺗﻬﺮان :آﻧﺘﺎ اﻧﺘﺸﺎرات . 2. Cadotte, E. & Turgeon, N. (1988). Dissatisfiers and satisfiers: suggestions from customer complaints and compliments. Journal of Satisfaction, Dissatisfaction and Complaining Behaviour,1(1), 74-79. 3. Chen, Y. H. & Su, C. T. (2006). A Kano-CKM model for customer knowledge discovery. Total Quality Management & Business Excellence, 17(5), 589-608. 4. Herzberg, F., Mausner, B. & Snyderman, B. B. (1959). Motivation to work. Transaction Publishers. 5. Kano, N., Seraku, N., Takahashi, F., & Tsuji, S. (1984). Attractive quality and must-be quality. The Journal of the Japanese Society for Quality Control, 14(2), 39-48. 6. Kuo, Y. F. (2004). Integrating Kano’s model into web-community service quality. Total Quality Management & Business Excellence, 15(7), 925-939. 7. Lin, S.-P., Yang, C.-L., Chan, Y.-h., & Sheu, C. (2010). Refining Kano's [`]quality attributes-satisfaction' model: A moderated regression approach. International Journal of Production Economics, 126(2), 255-263. doi: DOI: 10.1016/j.ijpe.2010.03.015 8. Long-Sheng, C., Chun-Chin, H., & Pao-Chung, C. (2008, 12-14 Oct. 2008). Developing a TRIZ-Kano Model for Creating Attractive Quality. Paper presented at the Wireless Communications, Networking and Mobile Computing, 2008. WiCOM '08. 4th International Conference on. 9. Oliver, R. L. (1995). Attribute need fulfillment in product usage satisfaction. Psychology & Marketing, 12(1), 1-17. 10. Swan, J. E. & Combs, L. J. (1976). Product performance and consumer satisfaction: a new concept. The Journal of Marketing, 40(2), 25-33. 11. Witell, L., & Löfgren, M. (2007). Classification of quality attributes. Managing Service Quality, 17(1), 54-73. 12. Xu, Q., Jiao, R., Yang, X., Helander, M., Khalid, H., & Opperud, A. (2009). An analytical Kano model for customer need analysis. Design Studies, 30(1), 87-110. 13. Yang, C. (2005). The refined Kano's model and its application. Total Quality Management & Business Excellence, 16(10), 1127-1137. 14. Zhang, P., & Von Dran, G. M. (2001). User expectations and rankings of quality factors in different web site domains. International Journal of Electronic Commerce, 6(2), 9-33 | ||
|
آمار تعداد مشاهده مقاله: 3,279 تعداد دریافت فایل اصل مقاله: 3,135 |
||
سامانه مدیریت نشریات علمی. قدرت گرفته از سیناوب