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شناسایی عوامل موثر بر موفقیت برنامه ریزی راهبردی موفق با استفاده از روش مدل یابی معادلات ساختاری (مطالعۀ موردی: شرکت سهامی بیمۀ ایران شهر تهران) | ||
| مدیریت بازرگانی | ||
| مقاله 2، دوره 7، شماره 2، 1394، صفحه 253-272 اصل مقاله (558.89 K) | ||
| نوع مقاله: مقاله علمی پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22059/jibm.2015.52469 | ||
| نویسندگان | ||
| پدرام آبدارزاده* 1؛ حسین صفرزاده2؛ بنفشه فتوت3 | ||
| 1دانشجوی دکتری مدیریت رسانه، پردیس البرز، دانشگاه تهران، تهران، ایران | ||
| 2استادیار مدیریت منایع انسانی، دانشکدۀ مدیریت، دانشگاه آزاد اسلامی واحد تهران مرکز، تهران، ایران | ||
| 3دانشجو دکتری مدیریت رفتار سازمانی، دانشکدۀ اقتصاد و مدیریت، دانشگاه سمنان، سمنان، ایران | ||
| چکیده | ||
| هدف این پژوهش شناسایی عوامل مؤثر بر برنامهریزی راهبردی موفق با بهرهمندی از روش آماری مدل معادلات ساختاری، بهمنظور ارائۀ مدلی برای موفقیت برنامهریزی راهبردی شرکت بیمۀ ایران است. پس از بررسی پیشینۀ پژوهش و یکپارچهسازی نتایج آنها و اعمال نظر خبرگان، عوامل سازمانی مؤثر بر برنامهریزی راهبردی موفق، شناسایی شدند و در دو دستۀ عوامل تعاملی و عوامل عمومی قرار گرفتند. پژوهش از لحاظ هدف، کاربردی است و از نظر شیوۀ گردآوری داده‌ها، توصیفی و پیمایشی از نوع همبستگی شمرده میشود. جامعۀ آماری آن را مدیران ارشد و میانی شرکت سهامی بیمۀ ایران شهر تهران (410 نفر) شکل داده است که بهکمک نمونهگیری خوشهای، 201 آزمودنی برای نمونه انتخاب شد. ابزار گردآوری داده‌ها پرسشنامۀ محققساخته است که روایی آن هم از دید صاحب‌نظران و هم بهکمک روش آماری تحلیل عاملی تأییدی به تأیید رسید. پایایی پرسشنامه نیز از طریق ضریب آلفای کرونباخ تأیید شد. نتایج پژوهش نشان داد عوامل تعاملی سازمان بهطور مستقیم و غیرمستقیم و عوامل عمومی سازمان بهطور مستقیم بر موفقیت برنامهریزی راهبردی مؤثرند. | ||
| کلیدواژه‌ها | ||
| برنامهریزی راهبردی؛ عوامل سازمانی؛ عوامل تعاملی؛ عوامل عمومی؛ مدیریت راهبردی؛ برنامهریزی راهبردی موفق | ||
| عنوان مقاله [English] | ||
| Identifying the effective factors on success of strategic planning by structural equations modeling method (Case study: Iran Insurance Company of Tehran city) | ||
| نویسندگان [English] | ||
| Pedram Abdarzadeh1؛ Hossein Safarzadeh2؛ Banafsheh Fotovat3 | ||
| 1MSc., EMBA, Faculty of Management, Payam Noor University, Garmsar, Iran | ||
| 2Associate Prof., Human Resource Management, Faculty of Management, Islamic Azad University, Tehran Branch, Tehran, Iran | ||
| 3Ph.D Student in Organizational Behavior Management, Faculty of Economic and Management, Semnan University, Semnan, Iran | ||
| چکیده [English] | ||
| The current study aims to identify factors that influence the success of strategic planning using statistical techniques of structural equation modeling to provide a model for successful strategic planning. After literature review and integration of the results, organizational factors influencing the success of strategic planning were identified and classified into two groups including interactive factors and general factors. In terms of purpose, the research is applied, and data collection method was descriptive- correlational. The population included top and middle managers of Iran Insurance Company of Tehran (410 people using cluster sampling, 201 subjects were selected and examined). Instruments for data collection were questionnaire the validity of which was confirmed based on the views of experts and confirmatory factor analysis; its reliability was confirmed by Cronbach's alpha coefficient. The results of the structural equation modeling showed that the interaction of factors directly and indirectly, and general factors directly affect the success of the strategic plan to be effective. | ||
| کلیدواژه‌ها [English] | ||
| general organizational factors, interactive organizational factors, organizational factors, Strategic Management, strategic planning, success of strategic planning | ||
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