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A model of Measure Customer Knowledge Absorptive Capacity: A Food Industry Survey | ||
| Journal of Information Technology Management | ||
| مقاله 1، دوره 6، شماره 4، اردیبهشت 2015، صفحه 529-550 اصل مقاله (422.71 K) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22059/jitm.2015.52517 | ||
| نویسندگان | ||
| Manouchehr Ansari1؛ Mohammad Mirkazemi Mood* 2؛ Hossein Rahmany Youshanlouei3؛ Ali Ghasemi4 | ||
| 1Associate Prof., Faculty of Management, University of Tehran, Tehran, Iran | ||
| 2Ph.D. Candidate in Operations Research, Faculty of Management University of Tehran, Iran | ||
| 3Ph.D. Candidate in Marketing Management, University of Grenoble, Grenoble, France | ||
| 4Ph.D. Canddate in Marketing management, University of Pierre Medes, Grenoble, France | ||
| چکیده | ||
| Today, customer knowledge is one of the most important resources to innovation and organizations whose capabilities should be improved to absorb this knowledge. The acquiring and applying the customer knowledge are not facile and all forms of the customer information and knowledge do not result value creating. Thus, current study introduces a model to measure Customer Knowledge Absorptive Capacity (CKAC). Hence, a survey using exploratory factor analysis and confirmatory factor analysis are conducted to determine dimensions of CKAC concept and verify the proposed model. To show the efficiency of model, a case study is presented in a food company. The results demonstrate CKAC is related to customer knowledge acquiring capacity, customer knowledge organizing capacity and customer knowledge employing capacity dimensions. Also, the Customer Knowledge Organizing Capacity has the highest correlation with the concept of customer knowledge absorptive capacity. | ||
| کلیدواژه‌ها | ||
| customer knowledge acquiring؛ customer knowledge employing؛ customer knowledge organizing؛ New product development | ||
| عنوان مقاله [English] | ||
| ارائۀ مدلی برای سنجش ظرفیت جذب دانش مشتری (پیمایشی پیرامون صنعت مواد غذایی) | ||
| نویسندگان [English] | ||
| منوچهر انصاری1؛ محمد میرکاظمی مود2؛ حسین رحمانی یوشانلوئی3؛ علی قاسمی4 | ||
| 1دانشیار گروه مدیریت بازرگانی، دانشکدة مدیریت، دانشگاه تهران، تهران، ایران | ||
| 2دانشجوی دکتری تحقیق در عملیات، دانشکدة مدیریت، دانشگاه تهران، تهران، ایران | ||
| 3دانشجوی دکتری مدیریت بازرگانی، دانشگاه گرنوبل، گرنوبل، فرانسه | ||
| 4دانشجوی دکتری مدیریت بازرگانی، دانشگاه پیر مندس، گرنوبل، فرانسه | ||
| چکیده [English] | ||
| امروزه دانش مشتری یکی از مهمترین منابع سازمانها برای نوآوری بهشمار میرود، اما سازمانها برای استفادۀ اثربخش از دانش مشتری باید ظرفیت خود را برای جذب این دانش ارتقا دهند؛ زیرا کسب و استفاده از دانش مشتری بهآسانی امکانپذیر نیست و هر اطلاعات و دانشی منجر به خلق ارزش نمیشود. از این رو، هدفمقالۀ حاضر ارائۀ مدلی برای اندازهگیری ظرفیت جذب دانش مشتری است. بدین منظور در یک پژوهش پیمایشی با استفاده از تحلیل عامل اکتشافی، ابعاد مفهوم ظرفیت جذب دانش مشتری تعیین شد و از تحلیل عامل تأییدی برای تأیید اعتبار مدل استفاده شد. همچنین بهمنظور نشاندادن کارایی مدل، به ارزیابی و سنجش ظرفیت جذب مشتری در یک شرکت فعال در صنعت مواد غذایی پرداخته میشود. یافتهها نشان میدهد که سه بعد ظرفیت کسب دانش مشتری، ظرفیت بهکارگیری دانش مشتری و ظرفیت سازماندهی دانش مشتری با ظرفیت جذب دانش مشتری ارتباط دارد و در این میان، ظرفیت سازماندهی از بیشترین همبستگی با مفهوم ظرفیت جذب دانش مشتری برخوردار است. | ||
| کلیدواژه‌ها [English] | ||
| بهکارگیری دانش مشتری, توسعۀ محصول جدید, سازماندهی دانش مشتری, کسب دانش مشتری | ||
| مراجع | ||
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