Identifying the Effective Factors in Making Trust in Online Social Networks on the perspective of Iranian experts Using Fuzzy ELECTRE

Adali, S., Escriva, R., Goldberg, M.K.,  Hayvanovych, M., Magdon-Ismail, M., Szymanski, B.K., Wallace, W.A. & and Williams, G. (2010). Measuring Behavioral Trust in Social Networks. In ISI 2010 - 2010 IEEE International Conference on Intelligence and Security Informatics. Public Safety and Security, 23-26 May 2010, Vancouver, BC, Canada, DOI: 10.1109/ISI.2010. 5484757.

Allum, N., Patulny, R., Read, S. & Sturgis, P. (2010). Re-evaluating the Links Between Social Trust, Institutional Trust and Civic Association. Spatial and Social Disparities, 2: 199-215.

Amene, R. (2014). Types of Online Social Networks:very far, very near. Social Medias. Retrieved from http://socialmedia.ir/social-networks/types-of-social-media.html. (in Persian)

Ananyev, M. & Guriev, S. (2013). Effect of Income on Trust: Evidence from the 2009 Crisis in Russia, 1–30. Retrieved from http://extranet.isnie.org/uploads/ isnie2013/ananyev_guriev.pdf.

Asadi Someh, I. (2010). Application of Instutionistinc Fuzzy PROMEETHE to Website Quality Improvement (Case Study: Virtual Universities). Tarbiat Modares. university, Tehran. (in Persian)

Bart, Y., Shankar, V., Sultan, F. & Urban, G. L. (2005). Are the drivers and role of online trust the same for all web sites and consumers? ALarge-Scale Exploratory Empirical Study. Marketing, 69(4): 133–152.

Buchanan, J., Sheppard, P. & Vanderpoorten, D. (1998). Ranking projects using the ELECTRE method. In Operational Research Society of New Zealand. Proceedings of the 33rd Annual Conference. (pp. 42–51)

Chang, M. K., Cheung, W. & Tang, M. (2013). Building trust online: Interactions among trust building mechanisms. Information & Management, 50(7): 439-445.

Coleman, J. S. (1988). Social Capital in the Creation of Human Capital. American Journal of Sociology, Vol. 94. Supplement: Organizations and Institutions: Sociological and Economic Approaches to the Analysis of Social Structure (1988), pp. S95-S120.

Collin, C., Rahilly, K., Richardson, I. & Third, A. (2011). The Benefits of Social Networking Services: A literature review. Melbourne :Cooperative Research Centre for Young People,Technology and Wellbeing.

Cyr, D. (2008). Website design, trust, satisfaction and e-loyalty: The Indian experience Citation. Online Information Review, 32(6): 773 – 790.

Delhey, J. (2005). Predicting Cross-National Levels of Social Trust: Global Pattern or Nordic Exceptionalism? European Sociological Review, 21(4): 311-327.

Delhey, J. & Newton, K. (2003). Who trusts?The origins of social trust in seven societies. European Societies, 5(2): 93–137.

Dorn, E. & Sahinyan, A. (2012). Online Trust and CommuteGreener! Is online trust enough to create stickiness behavior? Retrieved from https://gupea.ub.gu.se /handle/2077/28568.

Egger, F.N. (2003). From interactions to transactions: designing the trust experience for business to-consumer electronc commerce. PhD Thesis, Eindhoven University of Technology (The Netherlands). ISBN: 90-386-1778-X.

Evil, A., Shaver, E. & Wogalter, M. (2003). On trust in the Internet: Belief cues from domain suffixes and seals of approval. Proceedings of the Human Factors and Ergonomics Society Annual Meeting, 47(11): 1346-1350.

Fukuyama, F. (1997). Social Capital and the Modern Capitalist Economy: Creating a High Trust Workplace. Washangton: Stern Business.

Gayathri, K., Tony, T. & Ayasudha, J. (2012). Security issues of media sharing in social cloud. In nternational Conference on modeling, Optimisation and Computing procedia engineering (pp. 3809–3815).

Golbeck, J. A. (2005). Computing and applying trust in web-based social networks. Annals of Physics. University of Maryland at College Park.

Gronroos, C. (2001). Service management and marketing: Customer management in service competition. John Wiley and Sons, Ltd.

Guitouni, A. & Martel, J. (1998). Tentative guidelines to help choosing an appropriate MCDA method, European Journal of Operational Research, 109(2): 501–521.

Gunia, B. C., Brett, J. M., Nandkeolyar, A. K. & Kamdar, D. (2010). Paying a price: Culture, trust, and negotiation consequences. Journal of Applied Psychology, 96(4): 774-789.

Hajizade, H. & Asghari, M. (2011). Statistical Methods and Analyses In Health and Biosciences (with SPSS guidance). Tehran: Jahad daneshgahi. (in Persian)

Hatami-Marbini, A. & Tavana, M. (2011). An extension of the Electre I method for group decision-making under a fuzzy environment. Omega, 39(4): 373-386.

Hatami-marbini, A., Tavana, M., Moradi, M. & Kangi, F. (2013). A fuzzy group Electre method for safety and health assessment in hazardous waste recycling facilities. Safety Science, 51(1): 414-426.

Kim, D. & Benbasat, I. (2003). Trust-related arguments in internet stores. A framework for evaluation. Journal of Electronic Commerce Research, 4(2): 49–64.

Leigh, A. (2006). Trust, Inequality, and Ethnic Heterogeneity. Economic Record, 82(258): 268–280.

Othman, M. S., Suhaimi, S. M., Lizawati Mi, Y. & Nadirah, M. (2012). An Analysis of Social Network Categories: Social Learning and Social Friendship. Procedia - Social and Behavioral Sciences, 56 ( 2012 ): 369 – 376.

Putnam, R. D. (2000). Bowling Alone: the collapse and revival of american community. Political Science Quarterly,115(4): 680-620.

Rousseau, D. M., Sitkin, S. I. M. B. & Burt, R. S. (1998). introduction to special topic forum not so different after all: a cross- discipline view of trust, Academy of Management Review, 23(3): 393-404.

Roy, B. (1991). the outranking foundations approach and the methods, Theory and Decision, 31(1): 49–73.

Rui, J., Greco, S., Roy, B., Owi, R. S. Ł. & Ski, Ń. (2013). An Overview of ELECTRE Methods and their Recent Extensions. Journal of Multi-Criteria Decision Analysis, 20(1-2): 61–85.

Sarwar, B., Karypis, G., Konstan, J. & Riedl, J. (2000). analysis of recommendation algorithms for e-commerce. In 2nd ACM Conference on Electronic Commerce. (pp. 158–167).

Shankar, V., Urban, G. L. & Sultan, F. (2002). Online trust: a stakeholder perspective, concepts, implications, and future directions. The Journal of Strategic Information Systems, 11(3-4): 325–344.

Shin, D.H. (2010). The effects of trust, security and privacy in social networking: A security-based approach to understand the pattern of adoption. Interacting with Computers, 22(5): 428–438.

Shneiderman, B. (2000). Designing trust into online experiences. Communications of the ACM, 43(12): 57-59.

Sillence, E., Briggs, P., Harris, P. & Fishwick, L. (2007). Health Websites that people can trust – the case of hypertension. Interacting with Computers, 19(1): 32–42.

Simanaviciene, R. & Ustinovichius, L. (2010). Sensitivity analysis for quantitative decision making methods: TOPSIS and SAW, Procedia - Social and Behavioral Sciences, 2(6): 7743–7744.

Sultan, F., Urban, G. L., Shankar, V. & Bart, Y. (2002). Determinants and Role of Trust in e-business: A Large Scale Exploratory Empirical Study. Working Paper No. 4282, Sloan School of Management, Massachusetts Institute of Technology.

Tan, F. B. F. & Sutherland, P. (2004). Online consumer trust: a multi-dimensional model. Journal of Electronic Commerce in Organizations (JECO), 2(3): 1–23.

Vance, A., Elie-Dit-Cosaque, C. & Straub, D. W. (2008). Examining Trust in Information Technology Artifacts: The Effects of System Quality and Culture. Journal of Management Information Systems, 24(4): 73–100.

Walczuch, R., & Lundgren, H. (2004). Psychological Antecedents of Institution-Based Consumer Trust in E-Retailing. Information & Management, 42(1): 159-177.

Wang, Y.D. & Emurian, H.H. (2005). An overview of online trust: Concepts, elements, and implications. Computers in Human Behavior, 21(1): 105-125.

Wang, Y. M., & Elhag, T. M. S. (2006). Fuzzy TOPSIS method based on alpha level sets with an application to bridge risk assessment. Expert Systems with Applications, 31(2): 309–319.

Merkow, M.S. & Breithaupt, J. (2014). Information Security: Principles and Practices. United America: Pearson IT Certification.

Zambonini, D. (2009). Six Metrics for Measuring Online Reputation. http://www.boxuk.com/blog/six-metrics-for-measuring-online-reputation/.

Zheleva, E., Teriz, E. & Getoor, L. (2012). Privacy in social networks. California, US: Morgan & Claypool.

Zolin, R., Hinds, P. J., Fruchter, R. & Levitt, R. E. (2004). Interpersonal trust in cross-functional, geographically distributed work: A longitudinal study. Information and Organization, 14(1): 1–26.