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The effects of information technology based retail channels integration on retail stores performance: mediating role of organizational Ambidexterity (case study: Rasht stores) | ||
Journal of Information Technology Management | ||
مقاله 3، دوره 7، شماره 4، دی 2015، صفحه 741-768 اصل مقاله (521.12 K) | ||
نوع مقاله: Research Paper | ||
شناسه دیجیتال (DOI): 10.22059/jitm.2015.55356 | ||
نویسندگان | ||
Mohamadrahim Ramazanian؛ yaghoob mombiniy* ؛ Mahmoud Moradi | ||
University of Guilan | ||
چکیده | ||
Information technology is a critical tool for companies to achieve the competitive advantage and organizational innovation. IT capability provides an appropriate opportunity for retailers to improve their relationships with customers and progress firms’ performance. Comes with advances in technology, retail industry by using Information technology has changed its business process from traditional to online channels. This paper, investigates the effects of IT based retail channel integration on retail stores performance, furthermore the mediating role of organizational ambidexterity as organizational capability in exploitation and exploration of growth opportunities has been examined. Research data has been collected from the retailer sales chains in Rasht city. Data was collected through questionnaires and analyzed by structural equation modeling and partial least squares algorithm. Findings show that retail channel integration based on information technology by mediated organizational ambidexterity influence on performance. | ||
کلیدواژهها | ||
retail channel integration؛ Organizational Ambidexterity؛ retail stores؛ firm performance | ||
عنوان مقاله [English] | ||
بررسی تأثیر یکپارچگی کانالهای خردهفروشی مبتنی بر فناوری اطلاعات بر عملکرد فروشگاههای خردهفروشی با میانجیگری دوسوتوانی سازمانی (مطالعۀ موردی: فروشگاههای شهر رشت) | ||
نویسندگان [English] | ||
محمدرحیم رمضانیان؛ یعقوب ممبینی؛ محمود مرادی | ||
دانشیار گروه مدیریت، دانشکدۀ علوم انسانی، دانشگاه گیلان، رشت، ایران | ||
چکیده [English] | ||
همزمان با پیشرفت فناوری، صنعت خردهفروشی بهکمک فناوری اطلاعات در مقیاس وسیعی فرایند کسبوکار یکپارچه را از سنتی به کانالهای آنلاین تغییر داده است. در این مقاله، تأثیر یکپارچگی کانالهای خردهفروشی مبتنی بر فناوری اطلاعات بر عملکرد شرکتهای خردهفروشی و همچنین نقش میانجی دوسوتوانی سازمانی بهمثابۀ قابلیت سازمان در بهرهبرداری و اکتشاف فرصتهای رشد، در رابطۀ بین یکپارچگی کانالهای خردهفروشی و عملکرد بررسی شده است. دادههای پژوهش از شرکتهای خردهفروشی زنجیرهای شهر رشت بهدست آمده است. جامعۀ آماری این پژوهش شامل کلیۀ کارکنان شرکتهای خردهفروشی کلانشهر رشت است. از این جامعۀ آماری، 124 نفر از کارکنان بهروش تصادفی ساده برای نمونۀ آماری انتخاب شدند. روش پژوهش، توصیفی از نوع پیمایشی است؛ اطلاعات آن از طریق پرسشنامه جمعآوری و بهکمک مدلسازی معادلات ساختاری تحلیل شدند. یافتههای پژوهش نشان میدهد ابعاد یکپارچگی کانالهای خردهفروشی مبتنی بر فناوری اطلاعات با میانجیگری دوسوتوانی سازمانی بر عملکرد تأثیر میگذارد. | ||
کلیدواژهها [English] | ||
دوسوتوانی سازمانی, شرکتهای خردهفروشی, عملکرد شرکت, فناوری اطلاعات, یکپارچگی کانالهای خردهفروشی | ||
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