تعداد نشریات | 161 |
تعداد شمارهها | 6,493 |
تعداد مقالات | 70,156 |
تعداد مشاهده مقاله | 123,300,867 |
تعداد دریافت فایل اصل مقاله | 96,512,324 |
Identifying Effective Solutions for Improving the Informative Effectiveness of Hotels’ Websites (Case Study: Top Hotels of Touristic Cities in Iran) | ||
Journal of Information Technology Management | ||
مقاله 5، دوره 8، شماره 4، دی 2016، صفحه 733-750 اصل مقاله (1 M) | ||
نوع مقاله: Research Paper | ||
شناسه دیجیتال (DOI): 10.22059/jitm.2016.58567 | ||
نویسندگان | ||
Saeed Jafari Moghadam* 1؛ Nooshin Hashemi2 | ||
1Assistant Prof., Faculty of Entrepreneurship, University of Tehran, Tehran, Iran | ||
2Msc. Student in Entrepreneurship Management, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran | ||
چکیده | ||
Poorinformative websites of hotels in Iranian tourist destinations has turned to a deterrent factor in attracting potential tourists from all over the world. The main goal of this study was to identify effective solutions for improving the informative effectiveness of Iranian top hotels’ websites based on interviews with 25 hotel managers (i.e. CEOs, Public Relations Managers and IT Managers). Interviewees were selected through purposive sampling from the research population (including, three, four and five star hotels of Tehran and Isfahan-the most touristic cities in Iran). Designing an initial conceptual framework for research based on literature review and analysis of the collected information from interviews, by means of open coding technique resulted in identifying four effective dimensions on informative effectiveness of hotels’ websites. Basically on the basis of their roles these dimensions were ranked as follows: customer orientation, technology orientation, marketing orientation and tendency towards security. Research results could improve informative effectiveness of hotels’ websites as well as number of domestic and especially foreign tourists through changing attitude of hotel managers and encouraging professional associations state authorities in the related field. | ||
کلیدواژهها | ||
customer orientation؛ hotel website؛ informative effectiveness؛ Technology Orientation | ||
عنوان مقاله [English] | ||
شناسایی راهکارهای مؤثر در افزایش اثربخشی اطلاعاتی وبگاه هتل-ها (مطالعۀ موردی: هتلهای برتر شهرهای گردشگرپذیر کشور) | ||
نویسندگان [English] | ||
سعید جعفری مقدم1؛ نوشین هاشمی2 | ||
1استادیار مدیریت کارآفرینی، دانشکدۀ کارآفرینی، دانشگاه تهران، تهران، ایران | ||
2دانشجوی کارشناسی ارشد کارآفرینی، دانشکدۀ کارآفرینی، دانشگاه تهران، تهران، ایران | ||
چکیده [English] | ||
ضعف اطلاعرسانی وبگاه هتلهای مقاصد گردشگری ایران، به عاملی بازدارنده در جذب گردشگران بالقوه از سراسر جهان بدل شده است. هدف این پژوهش شناسایی عوامل مؤثر در بهبود اثربخشی اطلاعاتی وبگاه هتلهای برتر کشور، براساس مصاحبههای عمیق با 25 مدیر هتل (مدیران عامل، مدیران روابط عمومی و مدیران وبگاه هتل) است. این مدیران بهشیوۀ نمونهگیری هدفمند از میان جامعۀ پژوهش (هتلهای 3، 4 و 5 ستارۀ تهران و اصفهان از گردشگرپذیرترین شهرهای کشور) برگزیده شدند. طراحی چارچوب مفهومی اولیۀ تحقیق با استناد به سوابق پژوهش، تحلیل اطلاعات بهدستآمده از مصاحبه با مدیران یادشده و بهکمک کدگذاری باز، به تأیید 4 بُعد مؤثر در بهبود اثربخشی اطلاعاتی وبگاه هتلها و تغییراتی در مؤلفههای آن در مقایسه با پژوهشهای پیشین و نیز، اولویتبندی آنها بهترتیب زیر انجامید: مشتریمداری، گرایش به فناوری، گرایش به بازاریابی و امنیتگرایی. نتایج این پژوهش میتواند با تغییر نگرش مدیران تمام هتلها و نیز جلب توجه و همکاری مجامع صنفی و متولیان دولتی این حوزه، اثربخشی اطلاعاتی وبگاه هتلها و از پی آن، شمار گردشگران داخلی و بهویژه خارجی کشور را بهبود بخشد. | ||
کلیدواژهها [English] | ||
اثربخشی اطلاعاتی, گرایش به فناوری, مشتریمداری, وبگاه هتل | ||
مراجع | ||
Abdul Aziz, A., Mohd Radzi, S., Mohd Zahari, M. & Azmi Ahmad, N. (2011).Hotel website dimension:Analyzing customer’s preferences. Journal of tourism, hospitality & culinary arts, 3 (3),58-108.
Akincilar, A. & Dagdeviren, M. (2014). A hybrid multi-criteria decision making model To evaluate hotel websites. International Journal of Hospitality, 19(36), 263-271.
Asgari, N. & Heydari, H. (2015). Giving a model of effective factors on trust and customer satisfaction in E-Commerce. Quarterly Journal of Information and Technology Management, 7(3), 655-674. (in Persian)
Benckendorff, P. J. & Black, N. L. (2000). Destination marketing on the Internet. A case study of Australian Regional Tourism Authorities. Journal of Tourism Studies, 11 (1), 11 – 21.
Corbin, J. & Strauss, A. (2008). Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory (3rd Edition). Los Angeles: Sage.
Diaz, E. & Kourta, C. (2013). Evaluation of the persuasive features of hotel chains websites: A latent class segmentation analysis. International Journal of hospitality management, (34), 338-347.
Ebrahimi, A., Imankhani, N. & Esmaeeili, A. (2015). Providing a model to explain the influencing factors on behavioral tendencies Users of news websites. Quarterly Journal of Information and Technology Management, 7(3), 473-492. (in Persian)
Ghaderi, E. (2014). Second Electronic Tourism Conference in Iran to be held in October, Mehr News Agency, http://en.mehrnews.com. [Accessed: 6 November 2015]. (in Persian)
Hamidizadeh, M. & Mojarad, F. (2009). Comparative evaluation website of luxury hotels based on7C model in internet marketing. Quarterly Journal of new economy and commerce, 15 -16, 212-237. (in Persian)
Jahanghiri, E. (2015). Bound width capacity of Internet communication enhanced more than twice. Islamic Republic News Agency, http://rasad.irna.ir/en/news/ [Accessed: 6 November 2015]. (in Persian)
Jakovic, B. & Galetic, F. (2013). Marketing and Commercial Activities Offered on Croatian Five-Star Hotel Web Sites. Procedia Engineering, 9(12), 112 – 120.
Kim, H. & Niehm, L. S. (2009). The Impact of Website Quality on Information Quality, Value, and Loyalty Intentions inApparel Retailing. Journal of Interactive Marketing,23(3), 221-233.
Law, R. & Hsu, C. H. C. (2005). Customers’ perceptions on the importance of hotel web sitedimensions and attributes. International Journal of Contemporary Hospitality Management, 17 (6), 493-503.
Miranda González, F.J. & Banegil, P. (2004). Quantitative evaluation of commercial web sites: an empirical study of Spanishfirms. International Journal of Information Management, 24(4), 313-328.
Moeini, A., Moosakhani, M., Hasanzadeh, A. & Farazmand, E. (2014). Site assessment according to previous models based on a quantitative method: Quarterly Journal of Information and Technology Management, 6(4), 675-700. (in Persian)
Morosan, C. & Jeong, M. (2008). Users’ perceptions of two types of hotel reservation Web sites. International Journal of Hospitality Management, 27(2), 284–292.
Purnawan, P. (2011). Evaluating Websites by Features: Do Independent Hotels in Singapore Get it Right. UNLV Theses, Dissertations, Professional Papers,Capstones. Paper 1102.
Rezayei Dolatabadi, H., Sharifi Tehrani, M., Shafie Arabi, M. & Esfandiar, K. (2015). The relationship between quality, confidence, satisfaction and loyalty in electronic hotel industry. Journal of Planning and development in tourism, 4(12), 52-71. (in Persian)
Salavati, S. & Hashim, N, H .(2015). Website adoption and performance by Iranian hotels. Tourism Management Journal, (46), 367-374. (in Persian)
Sharif Abadi, A. (2013). A model of integrated network analysis and PROMETHEE to rank websites based on usability standards. Journal of Information Technology Management, 5(2), 187-206. (in Persian)
Shojaee, M. & Nouri, N. (2007). Evaluating governmental policies in tourism industry and giving sustainable development model for Iran’s tourism industry. Journal of knowledge management, 78(20), 63-90. (in Persian)
Soltanifar, M. (2015). Vice president among Rasht people. Fars News, [Online] Available from: http://www.farsnews.com/newstext.php. [Accessed: 30 October 2015]. (in Persian)
World Bank Report (2015). Iran oil revenue up to 23 Billion Dollars (1st February 2015) [Online] Available from: www.worldbank.org/en/news.
Yeung, T. A. & Law, R. (2006). Evaluation of usability: A study of hotel web sites in Hong Kong. Journal of Hospitality & Tourism Research, 30(4), 452-473. | ||
آمار تعداد مشاهده مقاله: 1,932 تعداد دریافت فایل اصل مقاله: 1,721 |