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Identifying Effective Solutions for Improving the Informative Effectiveness of Hotels’ Websites (Case Study: Top Hotels of Touristic Cities in Iran) | ||
| Journal of Information Technology Management | ||
| مقاله 5، دوره 8، شماره 4، دی 2016، صفحه 733-750 اصل مقاله (1 M) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22059/jitm.2016.58567 | ||
| نویسندگان | ||
| Saeed Jafari Moghadam* 1؛ Nooshin Hashemi2 | ||
| 1Assistant Prof., Faculty of Entrepreneurship, University of Tehran, Tehran, Iran | ||
| 2Msc. Student in Entrepreneurship Management, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran | ||
| چکیده | ||
| Poorinformative websites of hotels in Iranian tourist destinations has turned to a deterrent factor in attracting potential tourists from all over the world. The main goal of this study was to identify effective solutions for improving the informative effectiveness of Iranian top hotels’ websites based on interviews with 25 hotel managers (i.e. CEOs, Public Relations Managers and IT Managers). Interviewees were selected through purposive sampling from the research population (including, three, four and five star hotels of Tehran and Isfahan-the most touristic cities in Iran). Designing an initial conceptual framework for research based on literature review and analysis of the collected information from interviews, by means of open coding technique resulted in identifying four effective dimensions on informative effectiveness of hotels’ websites. Basically on the basis of their roles these dimensions were ranked as follows: customer orientation, technology orientation, marketing orientation and tendency towards security. Research results could improve informative effectiveness of hotels’ websites as well as number of domestic and especially foreign tourists through changing attitude of hotel managers and encouraging professional associations state authorities in the related field. | ||
| کلیدواژه‌ها | ||
| customer orientation؛ hotel website؛ informative effectiveness؛ Technology Orientation | ||
| عنوان مقاله [English] | ||
| شناسایی راهکار‌های مؤثر در افزایش اثربخشی اطلاعاتی وبگاه هتل-ها (مطالعۀ موردی: هتلهای برتر شهرهای گردشگرپذیر کشور) | ||
| نویسندگان [English] | ||
| سعید جعفری مقدم1؛ نوشین هاشمی2 | ||
| 1استادیار مدیریت کارآفرینی، دانشکدۀ کارآفرینی، دانشگاه تهران، تهران، ایران | ||
| 2دانشجوی کارشناسی ارشد کارآفرینی، دانشکدۀ کارآفرینی، دانشگاه تهران، تهران، ایران | ||
| چکیده [English] | ||
| ضعف اطلاعرسانی وبگاه هتلهای مقاصد گردشگری ایران، به عاملی بازدارنده در جذب گردشگران بالقوه از سراسر جهان بدل شده است. هدف این پژوهش شناسایی عوامل مؤثر در بهبود اثربخشی اطلاعاتی وبگاه هتلهای برتر کشور، براساس مصاحبههای عمیق با 25 مدیر هتل (مدیران عامل، مدیران روابط عمومی و مدیران وبگاه هتل) است. این مدیران بهشیوۀ نمونهگیری هدفمند از میان جامعۀ پژوهش (هتلهای 3، 4 و 5 ستارۀ تهران و اصفهان از گردشگرپذیرترین شهرهای کشور) برگزیده شدند. طراحی چارچوب مفهومی اولیۀ تحقیق با استناد به سوابق پژوهش، تحلیل اطلاعات بهدستآمده از مصاحبه با مدیران یادشده و بهکمک کدگذاری باز، به تأیید 4 بُعد مؤثر در بهبود اثربخشی اطلاعاتی وبگاه هتلها و تغییراتی در مؤلفههای آن در مقایسه با پژوهشهای پیشین و نیز، اولویتبندی آنها بهترتیب زیر انجامید: مشتریمداری، گرایش به فناوری، گرایش به بازاریابی و امنیتگرایی. نتایج این پژوهش میتواند با تغییر نگرش مدیران تمام هتلها و نیز جلب توجه و همکاری مجامع صنفی و متولیان دولتی این حوزه، اثربخشی اطلاعاتی وبگاه هتلها و از پی آن، شمار گردشگران داخلی و بهویژه خارجی کشور را بهبود بخشد. | ||
| کلیدواژه‌ها [English] | ||
| اثربخشی اطلاعاتی, گرایش به فناوری, مشتریمداری, وبگاه هتل | ||
| مراجع | ||
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