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توسعۀ مدل مدیریت زنجیرۀ تأمین سبز یانگ در شرکت سینره | ||
| مدیریت صنعتی | ||
| مقاله 9، دوره 8، شماره 2، مرداد 1395، صفحه 309-332 اصل مقاله (711.53 K) | ||
| نوع مقاله: مقاله علمی پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22059/imj.2016.60660 | ||
| نویسندگان | ||
| هاشم معزز* 1؛ جواد عزیزی2 | ||
| 1استادیار دانشکدۀ مدیریت و حسابداری، پردیس فارابی دانشگاه تهران، قم، ایران | ||
| 2کارشناسارشد مدیریت صنعتی، پردیس فارابی دانشگاه تهران، قم، ایران | ||
| چکیده | ||
| سازمان‌ها برای رسیدن به پایداری و مزیت رقابتی پایدار، ناگزیرند به مسائل زیستمحیطی سراسر زنجیرۀ تأمین خود توجه کنند. این امر با کم کردن هزینه‌ها، بهبود تصویر برند و مصونماندن در برابر قوانین زیستمحیطی دولتی، به حفظ و بهبود مزیت رقابتی سازمان‌ها منجر می‌شود. این پژوهش با هدف بررسی رابطۀ بین اقدامات مدیریت زنجیرۀ تأمین سبز و کسب مزیت رقابتی در کسبوکارهای کوچک و متوسط در شرکت سینره اجرا شده است. در فاز اول پس از بررسی رابطۀ اقدامات زنجیرۀ تأمین سبز و مزیت رقابتی و انتخاب مدل یانگ و همکارانش، مدل یادشده از بُعد اقدامات سبز داخلی توسعه داده شد. نتیجۀ اجرای فاز اول پژوهش، تأثیر معنادار اقدامات مدیریت زنجیرۀ تأمین سبز بر مزیت رقابتی را به تأیید رساند. در فاز دوم که به هدف اولویتبندی اقدامات زنجیرۀ تأمین سبز با توجه به تأثیر آنها در کسب مزیت رقابتی انجام گرفت، از رویکرد DANP استفاده شد. نتیجۀ اجرای گام دوم نیز نشان داد میان ابعاد، اقدامات سبز داخلی و میان شاخص‌ها، فرهنگ سازمانی از بیشترین اهمیت و اولویت برخوردارند. | ||
| کلیدواژه‌ها | ||
| اقدامات سبز داخلی؛ عملکرد سبز؛ رقابت‌پذیری؛ مشارکت سبز بیرونی؛ مدیریت زنجیره تأمین سبز | ||
| عنوان مقاله [English] | ||
| Developing the Green Supply Chain Management Model of Yang in Cinere Company | ||
| نویسندگان [English] | ||
| Hashem Moazzez1؛ Javad Azizi2 | ||
| 1Assistant Prof., Faculty of Management & Accounting, Farabi Campus, Qom, Iran | ||
| 2M.Sc. of Industrial Management, Farabi Campus, Qom, Iran | ||
| چکیده [English] | ||
| organizations in order to capture sustainability and competitive advantage need to pay attention to environmental issues throuoghout their supply chain. By decreasing costs, improving image and being protected against environmental laws it can lead to organizational competitive advantage. Current research has been done investigating the relationship between green supply chain and capturing copetitive advantage in small and medium enterprises (SMEs) in cinere company. In its first phase, after investigating the relationships between green supply chain and capturing copetitive advantage, the Model of Yang et al. (2013) was selected and developed in aspect of internal green practices. The result showed significant corelation between these two. In second phase, using a combined method of DEMATEL and ANP the priority of green supply chain practices was investigated. As a result, among practices, internal green practices and among indicators, organizational culture possessed the highest priority and importance. | ||
| کلیدواژه‌ها [English] | ||
| Competitive Advantage, External green practices, External green collaboration, Green performance, Internal green practices | ||
| مراجع | ||
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