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توسعه مدل رفتار برنامه ریزی شده برای تبیین قصد تولید محصولات ارگانیک بین گلخانه داران خیار شهرستان اصفهان با متغیر هنجار اخلاقی | ||
تحقیقات اقتصاد و توسعه کشاورزی ایران | ||
مقاله 15، دوره 47، شماره 4، دی 1395، صفحه 961-974 اصل مقاله (360.01 K) | ||
نوع مقاله: مقاله پژوهشی | ||
شناسه دیجیتال (DOI): 10.22059/ijaedr.2016.61469 | ||
نویسندگان | ||
عطیه صندوقی* ؛ حسین راحلی | ||
دانشگاه تبریز | ||
چکیده | ||
این تحقیق قصد رفتاری گلخانه داران در زمینه تولید خیار ارگانیک را در شهر اصفهان بررسی می کند و هدف آن شناسایی عواملی است که موجب برانگیختن تولید کننده در جهت تولید محصولات ارگانیک می شود. با استفاده از روش نمونه گیری طبقه ای و با کمک فرمول کوکران 114 نفر ازگلخانه داران شهر اصفهان، به عنوان نمونه آماری انتخاب شدند. داده ها و اطلاعات مورد نیاز در سال 1394 از طریق پیمایش های میدانی و تکمیل پرسش نامه جمع آوری شد. برای بررسی روابط علّی بین متغیرها، از مدل معادلات ساختاری و برای این منظور از تئوری رفتار برنامه ریزی شده (TPB) استفاده شد. برخی از یافته ها حاکی از آن است که متغیر نگرش در مدل TPB قادر است 37 درصد از تغییرات قصد گلخانه داران نسبت به تولید محصول ارگانیک را تبیین کند و بر اساس مدل تئوری رفتار برنامه ریزی شده توسعه یافته (ETPB) متغیرهای نگرش و هنجارهای اخلاقی قادرند 58 درصد از تغییرات قصد تولید محصولات ارگانیک را تبیین کنند. همچنین نتایج حاصل از هر دو مدل نشان داد که کنترل رفتاری درک شده (کنترل باورها) و هنجارهای ذهنی تاثیر معناداری بر پیش بینی قصد گلخانه داران نداشتند. نتیجه این مطالعه نشان می دهد هر دو تئوری پتانسیل پیش بینی کنندگی قصد گلخانه داران را دارند، اما اضافه کردن هنجارهای اخلاقی به مدل TPB بعنوان پیش بینی کننده اضافی بطور معناداری موجب افزایش قدرت پیش بینی مدل استاندارد شد. لذا طراحی برنامه های مداخله ای بر پایه ارتقاء نگرش و هنجارهای اخلاقی در گلخانه داران به منظور تشویق آنان به تولید محصولات ارگانیک توصیه میشود. | ||
کلیدواژهها | ||
ارگانیک؛ گلخانه؛ مدل معادلات ساختاری؛ تئوری رفتار برنامهریزیشده؛ اصفهان | ||
عنوان مقاله [English] | ||
Extending the model of planned behavior to predict the intention of producing organic products among Isfahan cucumber greenhouse owners by Moral norm variable | ||
نویسندگان [English] | ||
Atie Sandoghi؛ Hossein Raheli | ||
university of Tabriz | ||
چکیده [English] | ||
The present study investigates behavioral intention of greenhouse owners regarding organic cucumber production in Isfahan and sought to identify the factors that stimulate producers to produce organic products. Data were gathered in 1394 through field surveys from 114 greenhouse owners, by designing and filling a researcher made questionnaire using a stratified sampling method. Causal relationship between variables was investigated through structural equation modeling and theory of planned behavior (TPB). Findings revealed that Attitude in the TPB model can predict 37% of variances in intention of producing organic products by greenhouse owner and while in the extended Theory of Planned Behavior (ETPB) the Attitudes and Moral norms can predict 58% of variances in intention of producing organic products. Also according to the results of both models, perceived behavioral control (control beliefs) and Subjective norms had no significant effects on predicting intention of greenhouse owner. In conclusion, results indicate that both models are suitable for investigating greenhouse owner’s intention regarding production of organic products, while adding moral norms to the TPB as an additional predictor, significantly increased the predictive power of the original model .Therefore, designing of interventional programs based on improving Attitudes and Moral norms of greenhouse owner in order to encourage them to produce organic products is recommended | ||
کلیدواژهها [English] | ||
Organic, Greenhouse, structural equation modelling, theory of planned behavior, Isfahan | ||
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