Designing a Framework of entrepreneurial marketing network in pharmaceutical small and medium sized enterprises | ||
| فصلنامه علمی پژوهشی توسعه کارآفرینی | ||
| Article 2, Volume 10, Issue 3 - Serial Number 37, March 2018, Pages 417-436 PDF (183.45 K) | ||
| Document Type: Research Paper | ||
| DOI: 10.22059/jed.2017.227471.652135 | ||
| Authors | ||
| Babak Ziyae* 1; Mehran Rezvani2; elahe bayati3 | ||
| 1Assistant Professor,Faculty of Entrepreneurship,University of Tehran | ||
| 2Associate professor,university of Tehran,faculty of entrepreneurship | ||
| 3M.A. Entrepreneurship, University of Tehran, Iran | ||
| Abstract | ||
| Today, networking is considered as a tool which can be used to improve the marketing of entrepreneurial organizations. Small and medium-sized companies use networking to become more agile in recognizing market opportunities. In this research, we have had interviews with managers of medical companies of Tehran and we reach to some results about networking in marketing. The research applied in terms of purpose and Grounded theory approach is used. After collecting the data, we analyzed them by Atlas T software. According to the findings, managers of small and medium-sized companies in medical realm use networking in marketing in addition to using communication activities such as cooperation and social participation. The results showed that relations and networking have a positive relationship, and new relations and networking are positively related to entrepreneurial bahaviour | ||
| Keywords | ||
| Networking; Entrepreneurial Marketing; Small and Medium Sized Businesses | ||
| References | ||
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