عوامل تأثیرگذار بر قصد خرید اجتماعی مصرف‎کنندگان در تجارت اجتماعی

پیرمحمدیانی، روحیار؛ محمدی، شهریار؛ حسینی، منیره (۱۳۹۲). نقش تجارت اجتماعی بر رفتار و تصمیم‎گیری خرید مشتریان. مجموعه مقالات همایش تخصصی شبکه‎های اجتماعی، پژوهشکدۀ فناوری اطلاعات و ارتباطات جهاد دانشگاهی، 587- 579.

تیموری، هادی؛ گودرزوند چگینی، مریم؛ غائیبی سدهی، حامد (1395). بررسی عوامل مؤثر بر فرایند شکل‌گیری وفاداری الکترونیکی مشتریان در فروشگاه‌های الکترونیکی ایران. فصلنامۀ علمی ـ پژوهشی مدیریت بازرگانی، 8(2)، 300- 281.

خداداد حسینی، سید حمید؛ شیر خدایی، میثم؛ کردناییج، اسدالله (1387). عوامل مؤثر بر اعتماد مشتری در تجارت الکترونیک (مدل C2B). پژوهش‎های مدیریت در ایران، 13(2)، 118-93.

خسروی، محمدرضا؛ دل افروز، نرگس؛ شاهرودی، کامبیز؛ رضایی یوسفی، بهنام (1394). توسعۀ مدلی برای سنجش تأثیر مسئولیت اجتماعی و هویت سازمانی بر ارزش ویژۀ برند شرکت (مورد مطالعه: شرکت صنعتی پارس‌خزر). مدیریت بازرگانی، 7(3)، 642- 621.

روشندل اربطانی، طاهر (1395). تأثیر شبکه‎های اجتماعی در بهبود وفاداری و ارتباط مشتری‌ ـ برند‌ (مطالعۀ موردی: برند لپ‌تاپ). مدیریت بازرگانی، 8(3)، 606- 587.

شوماخر، ریچارد؛ لومکس، ج. ترجمه: قاسمی، وحید، (1388). مقدمه‎ای بر مدل‎سازی معادلۀ ساختاری. تهران: انتشارات جامعه شناسان.

طاهری، فاطمه؛ علاالدینی شورمستی، مهرناز (۱۳۹۴). تأثیر خصوصیات مختلف تجارت اجتماعی بر اعتماد مشتریان و عملکرد اعتماد (مورد مطالعه: کاربران شبکۀ اینستاگرام در استان مازندران). سومین کنفرانس بین‎المللی پژوهش‎های کاربردی در مدیریت و حسابداری، تهران: دانشگاه شهید بهشتی.

عبدالوند، ندا؛ سرلک، منصوره (1394). بررسی عوامل مؤثر بر تمایل به استفاده از تجارت اجتماعی در ایران. سومین کنفرانس بین‎المللی پژوهش‎های کاربردی در مدیریت و حسابداری، تهران.

فتحیان، محمد؛ مولانا پور، رامین (1392). تجارت الکترونیکی با رویکردی بر تجارت اجتماعی. تهران: انتشارات آتی نگر.

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