بررسی تأثیر آمیختۀ بازاریابی حسی بر ارزش ویژۀ برند و تصویر برند (مطالعۀ موردی: برند تشک رویال)

حمیدیان‎پور، ف.؛ پوردهقان، ع. (1394). بررسی تأثیر عوامل منتخب آمیختۀ بازاریابی بر ارزش ویژۀ برند (مطالعۀ موردی: برند گوشی‎های تلفن همراه). بررسی‎های بازرگانی، 13(70)، 70-55.

رحیم‎نیا، ف.؛ بصیر، ل. (1393). چهارچوبی مفهومی برای سنجش تأثیر بازاریابی حسی بر شکل‎گیری نیات مشتریان در سازمان‎های خدماتی. همایش بین‎المللی مدیریت. تهران (1 آذر).

رحیم‎نیا، ف.؛ پورسلیمی، م.؛ بصیر، ل. (1393). بررسی رابطۀ میان بازاریابی حسی و شکل‎گیری نیات رفتاری مشتریان در هتل پردیسان شهر مشهد. اولین کنفرانس بین‎المللی حسابداری و مدیریت.  تهران (15 بهمن).

شبگو، م.؛ میرزایی دریایی، ش. (1393). به سوی بازاریابی حسی: تحریک حواس پنج‎گانه (بینایی، شنوایی، بویایی، لامسه، چشایی) و تأثیر آن بر رفتار مصرف‎کننده. اولین کنفرانس بین‎المللی اقتصاد، مدیریت، حسابداری و علوم اجتماعی. رشت (31 خرداد).

شیدایی حبشی، ا.؛ فضل‎زاده، ع.؛ فاریابی، م. (1393). بررسی نقش بازاریابی رابطه‎مند، بازاریابی حسی و حمایتی در وفاداری مشتریان. مجلۀ مدیریت بازاریابی، 9(24)، 138-113.

قصابیان، ن.؛ احمدی، م. (1394). رابطۀ تصویر و آگاهی برند با ارزش ویژۀ برند از دیدگاه بیمه‎گذاران در شرکت بیمۀ آسیا استان مازندران. کنفرانس سالانۀ مدیریت و اقتصاد. تهران (27 آذر).

نظامی، پ. (1391). بررسیرابطۀبه‎کارگیریحواسپنج‎گانه(برندحسی)باارزشبرند (مطالعۀموردی: 100 برندبرتردنیادرسال2010میلادی). پایان‎نامۀ کارشناسی ارشد. بخش مدیریت، اقتصاد و حسابداری. دانشگاه پیام نور.

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