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تاثیر کیفیت ادراک شده از مقاصد گردشگری ورزشی بر رضایت و تمایل به بازدید مجدد | ||
| نشریه مدیریت ورزشی | ||
| مقاله 2، دوره 10، شماره 1، خرداد 1397، صفحه 17-32 اصل مقاله (258.5 K) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22059/jsm.2018.25326. | ||
| نویسندگان | ||
| اکبر جابری* 1؛ جواد خزائی پول2؛ حسن اسدی3 | ||
| 1استادیار، دانشکدۀ تربیت بدنی و علوم ورزشی، دانشگاه شهید باهنر کرمان، کرمان، ایران | ||
| 2کارشناس‌ارشد، دانشکدۀ علوم مدیریت و اقتصاد، دانشگاه اصفهان، اصفهان، ایران | ||
| 3استاد، دانشکدۀ تربیت بدنی و علوم ورزشی، دانشگاه تهران، تهران، ایران | ||
| چکیده | ||
| توریسم و ورزش پدیده های جذابی هستند که قرار گرفتن آنها در کنار هم می تواند به هم افزایی قابل توجهی در هر دو حوزه منجر گردد. هدف پژوهش حاضر کشف روابط بین متغیرهای کیفیت ادراک شده، رضایت و تمایل به بازدید مجدد با استفاده از روش مدلیابی معادلات ساختاری (SEM) بوده است. این پژوهش با توجه به هدف کاربردی و از نظر روش توصیفی- پیمایشی بوده است. جامعه آماری پژوهش گردشگران ورزشی بودند که در بازه زمانی سال 1391 به شهر نوشهر به عنوان یک مقصد گردشگری ورزشی مسافرت داشته اند. تعداد 310 گردشگر ورزشی به روش نمونه گیری در دسترس به‌عنوان نمونه انتخاب شدند. روائی مدل و ارتباط بین متغیرهای پژوهش از روش مدلیابی معادلات ساختاری مورد تأیید قرار گرفت. با توجه به نتایج بدست آمده، ادراک گردشگران از کیفیت مقصد گردشگری ورزشی، رضایت آنان را تحت تاثیر قرار داده؛ همچنین این امر به طور مثبتی بر سطح تمایل گردشگران به بازدید مجدد از آن مقصد تاثیر گذاشته است. یافته های این پژوهش منجر به درک بهتری از مکانیسم های رفتاری گردیده که می تواند مبنایی قابل قبول برای حفظ و افزایش بازدید گردشگران ورزشی از یک مقصد ورزشی را ترسیم نماید. | ||
| کلیدواژه‌ها | ||
| تمایل؛ رضایت؛ کیفیت؛ مقصد گردشگری؛ ورزش | ||
| عنوان مقاله [English] | ||
| The Effect of Perceived Quality of Sport Tourism Destinations on Satisfaction and Intention to Revisit | ||
| نویسندگان [English] | ||
| Akbar Jaberi1؛ javad khazaei pool2؛ Hasan Asadi3 | ||
| 1Assistant Professor, Faculty of Physical Education and Sport | ||
| 2M.Sc., Faculty of Administrative Sciences and Economics, University of Isfahan, Isfahan, Iran | ||
| 3Professor, Faculty of Physical Education and Sport Sciences, University of Tehran, Tehran, Iran | ||
| چکیده [English] | ||
| Tourism and sport are attractive phenomena that their connection can lead to significant synergies in both domains. The aim of the current study was to find the relationships among variables of perceived quality, satisfaction and intention to revisit by Structural Equation Modeling (SEM). This study was application in terms of aims and descriptive-survey in terms of methodology. Research population consisted of sport tourists who visited Noshahr city as a sport tourism destination in 2012. 310 sport tourists were selected as the sample by convenience sampling method. The validity of the model and the relationships among research variables were verified using structural equation modeling. According to findings, tourists' perception of the quality of sport tourism destination influenced their satisfaction and positively influenced their intention to revisit that destination. The findings of this study can lead to a better understanding of behavioral mechanisms that can help provide a reliable principle to maintain and increase the sport tourists’ visit to a sport destination. | ||
| کلیدواژه‌ها [English] | ||
| intention, Quality, Satisfaction, Sport, tourism destination | ||
| مراجع | ||
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