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مدل تمایل به بازگشت گردشگران فستیوال‌های ورزش‌های بومی و سنتی براساس زیرساخت‌های خدماتی | ||
| نشریه مدیریت ورزشی | ||
| مقاله 12، دوره 10، شماره 4، دی 1397، صفحه 795-812 اصل مقاله (856.06 K) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22059/jsm.2018.219923.1723 | ||
| نویسندگان | ||
| حمیدرضا قزلسفلو* 1؛ نوشین اصفهانی2 | ||
| 1دانشگاه گنبد کاووس-کارشناسی ارشد | ||
| 2هیات علمی دانشگاه الزهرا | ||
| چکیده | ||
| کیفیت خدمات از مهم‌ترین عواملی است که به رضایت‌مندی و تداوم حضور گردشگران منجر می‌شود. هدف اصلی از تحقیق حاضر طراحی مدل تمایل به بازگشت گردشگران ورزشی در فستیوال‌های ورزش‌های بومی و سنتی براساس زیرساخت‌های خدماتی است. نمونۀ آماری تحقیق شامل تعداد 375n= گردشگر ورزشی حاضر در فستیوال ورزش کشتی آلیش، کشتی گوروش و مسابقات اسب‌دوانی استان گلستان بود. به‌منظور جمع‌آوری داده‌ها از پرسشنامۀ کیفیت خدمات ورزشی چن (2011) و پرسشنامۀ تمایل به بازگشت گردشگران شونک (2006)، استفاده شد. برای تجزیه‌وتحلیل داده‌ها پس از اطمینان از توزیع طبیعی داده‌ها، از نرم‌افزار SPSS در بخش آمار توصیفی و استنباطی و نرم‌افزارAMOS به‌منظور ترسیم تحلیل مسیر استفاده شد. نتایج نشان داد که رابطۀ معناداری بین کیفیت خدمات و رضایت‌مندی با تمایل به بازگشت مجدد گردشگران ورزشی وجود دارد (05/0≥P و 67/0r=). همچنین در بین کلیۀ ابعاد کیفیت خدمات، مؤلفۀ اعتماد بیشترین تأثیر را بر رضایت‌مندی گردشگران داشت (05/0≥P 42/0β=). بنابراین با توجه به برخورداری از منابع انسانی متخصص که دارای مهارت متناسب با خدمات ارائه‌شده هستند، می‌توان از طریق ایجاد اعتماد در گردشگران و بهبود رضایت‌مندی آنها، زمینۀ حضور مجدد گردشگران ورزشی را فراهم ساخت. | ||
| کلیدواژه‌ها | ||
| تمایل به بازگشت؛ رضایت‌مندی؛ کیفیت خدمات؛ گردشگر ورزشی؛ ورزش بومی و سنتی | ||
| عنوان مقاله [English] | ||
| Model of Tourists’ Future Attendance of Local and Traditional Sport Festivals Based on Service Infrastructures | ||
| نویسندگان [English] | ||
| hamidreza ghezelsefloo1؛ | ||
| چکیده [English] | ||
| Service quality is one of the most important factors which leads to tourists’ satisfaction and future attendance. The main aim of this study was to design the model of sport tourists’ future attendance in local and traditional sport festivals based on service infrastructures. Thesample consisted of 375 sport tourists who participated in Gorush wrestling, Alish wrestling and horse riding festivals in Golestan province. Chen (2011) sport service quality questionnaire and Shonk (2006) future attendance questionnaire were used. For data analysis, the normal distribution of data were checked and confirmed; then, SPSS was used in descriptive and inferential statistics and AMOS was applied to describe path analysis. The results indicated a significant relationship between service quality and satisfaction and sport tourists’ future attendance (r=0.67, p < /em>≤0.05). Also, among all dimensions of service quality, trust had the most effect on the tourists’ satisfaction (β=0.42, p < /em>≥0.05). Therefore, professional human resources that have expertise proportionate to the provided service can provide grounds for sport tourists’ future attendance through creating trust and improving their satisfaction. | ||
| کلیدواژه‌ها [English] | ||
| future attendance, local and traditional sport, Satisfaction, Service quality, sport tourist | ||
| مراجع | ||
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