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شناسایی و تبیین پیشرانهای توسعه بازار محصولات کشاورزی ارگانیک | ||
تحقیقات اقتصاد و توسعه کشاورزی ایران | ||
مقاله 5، دوره 50، شماره 2، تیر 1398، صفحه 295-310 اصل مقاله (399.2 K) | ||
نوع مقاله: مقاله پژوهشی | ||
شناسه دیجیتال (DOI): 10.22059/ijaedr.2019.264988.668652 | ||
نویسندگان | ||
عطیه صندوقی* 1؛ حسین یادآور2؛ حسین راحلی3؛ آنا ماریا هارینگ4 | ||
1دانشجوی دکتری توسعه کشاورزی، گروه ترویج و توسعه روستایی، دانشکده کشاورزی، دانشگاه تبریز، تبریز، ایران | ||
2استادیار گروه ترویج و توسعه روستایی، دانشکده کشاورزی، دانشگاه تبریز، تبریز، ایران | ||
3دانشیار گروه ترویج و توسعه روستایی، دانشکده کشاورزی، دانشگاه تبریز، تبریز، ایران | ||
4استاد گروه سیاست و بازار در کشاورزی و صنایع غذایی، دانشکده مدیریت فضای سبز و حفاظت از محیط زیست، ابرسوالده، آلمان | ||
چکیده | ||
آینده کشاورزی ارگانیک به عنوان یکی از مصادیق رهیافتهای کشاورزی پایدار تا حد زیادی به تقاضای مصرفکنندگان و انگیزه آنها برای پرداخت قیمت بالاتر برای غذای ارگانیک وابسته است. از اینرو مقاله حاضر با به کارگیری روش تحقیق آمیخته اکتشافی به شناسایی پیشرانهای توسعه بازار محصولات کشاورزی ارگانیک پرداخته است. در بخش کیفی، با کمک تحلیل محتوای منابع و دادههای حاصل از 16 مصاحبه نیمهساختاریافته با صاحبنظران بازار ارگانیک، 29 پیشران در قالب شش گروه شناسایی شدند. در بخش کمی، به منظور تأیید پیشرانهای شناساییشده از روش تحلیل عاملی تأییدی مرتبه دوم استفاده شد. جامعه آماری این بخش مدیران، کارشناسان، تولید کنندگان و فروشندگان محصولات ارگانیک بودند که با کمک فرمول کوکران و روش نمونهگیری طبقهای با انتساب متناسب، 68 نفر از آنان انتخاب شدند. دادهها با استفاده از پرسشنامه مستخرج از بخش کیفی، گردآوری و با کمک نرمافزارهای SPSS22و Smart PLS3تجزیه و تحلیل شدند. مقادیر شاخص میانگین واریانس استخراجشده (AVE) برای هر یک از سازههای مدل، بیشتر از 5/0 و مقادیر ضریب پایایی ترکیبی (CR)، بیشتر از 7/0 بدست آمد که نشاندهنده عملکرد مناسب بخش اندازهگیری مدل است. بر اساس نتایج بدست آمده، عوامل فرهنگسازی و تبلیغات، تقویت کانالهای توزیع و فروش، حمایتهای مالی و اعتباری، بازرسی و نظارت، برنامههای آموزشی و ترویجی و تسهیلات گرفتن گواهی، لوگو و برندسازی به ترتیب اصلیترین و مهمترین پیشرانهای توسعه بازار محصولات ارگانیک هستند. | ||
کلیدواژهها | ||
پژوهش آمیخته؛ کشاورزی ارگانیک؛ بازار محصولات سالم | ||
عنوان مقاله [English] | ||
Identifying and Explaining the Driving Factors of Organic Agricultural Products Market Development | ||
نویسندگان [English] | ||
Atie Sandoghi1؛ Hossein Yadavar2؛ Hossein Raheli3؛ Anna Maria Häring4 | ||
1PhD. Candidate, Department of Rural Development and Extension, Faculty of Agriculture, University of Tabriz, Tabriz, Iran | ||
2Assistant Professor, Department of Rural Development and Extension, Faculty of Agriculture, University of Tabriz, Tabriz, Iran | ||
3Associate Professor, Department of Rural Development and Extension, Faculty of Agriculture, University of Tabriz, Tabriz, Iran | ||
4Professor, Department of Politics and markets in the agricultural and food economy, Faculty of Landscape Management and Nature Conservation, University of Applied Sciences, Eberswalde, Germany | ||
چکیده [English] | ||
The future of organic farming, as one example of sustainable agricultural approaches, largely depends on the consumer demands and their incentive to pay higher prices for their products. Therefore, by using Sequential Exploratory Strategy, the present investigation aims to identify the driving factors behind the organic market development. In the qualitative part, by content analysis of the resources and data from semi-structured interviews with 16 organic market experts, 29 proponents were identified in six main groups. Then, in the quantitative part, second order confirmatory factor analysis method was applied to confirm the identified driving factors. The statistical population was Managers, experts, producers and sellers of organic products. Using the Cochran formula and a stratified sampling with proportional allocation, 68 participants were selected. The data were collected using a questionnaire based on the results of the qualitative section and analyzed using SPSS22 and Smart PLS3 Software. The mean value of the average extracted variance (AVE) for each of the model structures was more than 0.5 and the coefficients of composite reliability (CR) were more than 0.7, which indicates the proper performance of measurement section in the model. Based on the results, the factors of culture and advertising, strengthening channels of distribution and sale, financial and credit support, inspection and supervision, educational and promotional programs and certification facilities, logo and branding are respectively the most important driving factors for the development of the organic products market. | ||
کلیدواژهها [English] | ||
Explorative Mixed Method, organic farming, Healthy Products Market | ||
مراجع | ||
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