تحلیل تجربی اثر رفتار مشتریان در خلق مشترک ارزش بر ارزش برند بنگاه های کوچک و متوسط

Aaker, D. A. (1991). Capitalizing on the value of a brand name. New York, 28(1), 35-37.

Aaker, D. A., & Keller, K. L. (1993). Interpreting cross-cultural replications of brand extension research. International Journal of Research in Marketing, 10(1), 55-59.

Abdullah, Z., Ahsan, N. & Alam, S. S. (2009). The effect of human resource management practices on business performance among private companies in Malaysia. International Journal of Business and Management, 4(6), 65 -72.

Agostini, L., Filippini, R., & Nosella, A. (2015). Brand‐building efforts and their association with SME sales performance. Journal of Small Business Management, 53(1) , 161-173.

Ahmad, S. Z., Abdul Rani, N. S., & Mohd Kassim, S. K. (2010). Business challenges and strategies for development of small-and medium-sized enterprises (SMEs) in Malaysia. International Journal of Business Competition and Growth, 1(2), 177-197.

Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411 -423.

Bagozzi, R. P., Yi, Y., & Phillips, L. W. (1991). Assessing construct validity in organizational research. Administrative Science Quarterly, 36(3), 421 -458.

BarNir, A., & Smith, K. A. (2002). Interfirm alliances in the small business: The role of social networks. Journal of Small Business Management, 40(3), 219-232.

Bendapudi, N., & Leone, R. P. (2003). Psychological implications of customer participation in co-production. Journal of Marketing, 67(1), 14-28.

Bernard, H. R. (2002). Research methods in anthropology: Qualitative and quantitative approaches. Walnut Creek, CA: Alta Mira Press.

Bharti, K., Sharma, V., Agrawal, R., & Sengar, A. (2014). Marketer's mindset: Key to develop bottom of the pyramid market. Procedia-Social and Behavioral Sciences, 133 (May), 169-179.

Bitner, M. J., Faranda, W. T., Hubbert, A. R., & Zeithaml, V. A. (1997). Customer contributions and roles in service delivery. International journal of Service Industry Management, 8(3), 193-205.

Bolton, R. N. (2011). Customer engagement: Opportunities and challenges for organizations. Journal of Service Research, 14(3), 272-274.

Burke, P. J. (2006). Identity change. Social Psychology Quarterly, 69(1), 81-96.

Cambra-Fierro, J., Melero-Polo, I., & Vázquez-Carrasco, R. (2014). The role of frontline employees in customer engagement. Revista Española de Investigación en Marketing ESIC, 18(2), 67-77.

Carlson, B. D., Suter, T. A., & Brown, T. J. (2008). Social versus psychological brand community: The role of psychological sense of brand community. Journal of Business Research, 61(4), 284-291.

Chen, C. F., & Myagmarsuren, O. (2011). Brand equity, relationship quality, relationship value, and customer loyalty: Evidence from the telecommunications services. Total Quality Management & Business Excellence, 22(9), 957-974.

Cheng, C. F., Chang, M. L., & Li, C. S. (2013). Configural paths to successful product innovation. Journal of Business Research, 66(12), 2561-2573.

Chin, W. W. (1998). The partial least squares approach to structural equation modelling. In: G. A. Marcoulides (Ed.). Modern Methods for Business Research , 295–336.

Choo, Y. Y. (2010). The density of retailers in Malaysia. Asia Pacific Business Review, 16(1-2), 105-122.

Cossío-Silva, F. J., Revilla-Camacho, M. Á., Vega-Vázquez, M., & Palacios-Florencio, B. (2016). Value co-creation and customer loyalty. Journal of Business Research, 69(5), 1621-1625.

Dabholkar, P. A. (1996). Consumer evaluations of new technology-based self-service options: an investigation of alternative models of service quality. International Journal of research in Marketing, 13(1), 29-51.

Das, S. R., & Joshi, M. P. (2007). Process innovativeness in technology services organizations: Roles of differentiation strategy, operational autonomy and risk-taking propensity. Journal of Operations Management, 25(3), 643-660.

Dervitsiotis, K. N. (2003). Beyond stakeholder satisfaction: Aiming for a new frontier of sustainable stakeholder trust. Total Quality Management and Business Excellence, 14(5), 515-528.

Dominguez, N., & Mayrhofer, U. (2017). Internationalization stages of traditional SMEs: Increasing, decreasing and re-increasing commitment to foreign markets. International Business Review, 26(6), 1051-1063.

Ekanem, I. & Wyer, P. (2007). A fresh start and the learning experience of ethnic minority entrepreneurs. International Journal of Consumer Studies, 31(2), 144-151.

Farsi, J. Y., & Toghraee, M. T. (2014). Identification the main challenges of small and medium sized enterprises in exploiting of innovative opportunities (Case study: Iran SMEs). Journal of Global Entrepreneurship Research, 4(1), 1-15.

Fisher, D., & Smith, S. (2011). Co-creation is chaotic: What it means for marketing when no one has control. Marketing Theory, 11(3), 325-350.

Flavián, C., Guinalíu, M., & Gurrea, R. (2006). The role played by perceived usability, satisfaction and consumer trust on website loyalty. Information & Management, 43(1), 1-14.

Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research (JMR), 18 (1), 39–50.

France, C., Merrilees, B., & Miller, D. (2015). Customer brand co-creation: A conceptual model. Marketing Intelligence & Planning, 33(6), 848-864.

Fuat Firat, A., Dholakia, N., & Venkatesh, A. (1995). Marketing in a postmodern world. European Journal of Marketing, 29(1), 40-56.

Gil-Saura, I., Ruiz-Molina, M. E., Michel, G., & Corraliza-Zapata, A. (2013). Retail brand equity: A model based on its dimensions and effects. The International Review of Retail, Distribution and Consumer Research, 23(2), 111-136.

Giovanis, A. N., & Athanasopoulou, P. (2018). Consumer-brand relationships and brand loyalty in technology-mediated services. Journal of Retailing and Consumer Services, 40(Jan)  , 287-294.

Grissemann, U. S., & Stokburger-Sauer, N. E. (2012). Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance. Tourism Management, 33(6), 1483-1492.

Gromark, J., & Melin, F. (2013). From market orientation to brand orientation in the public sector. Journal of Marketing Management, 29(9-10), 1099-1123.

Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2017). A primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Sage Publications.

Hatch, M. J., & Schultz, M. (2010). Toward a theory of brand co-creation with implications for brand governance. Journal of Brand Management, 17(8), 590-604.

Homans, G. C. (1958). Social behavior as exchange. American Journal of Sociology, 63(6), 597  -606.

Homans, G.C. (1961). Social behavior in elementary forms: A primer of social psychological theories. Monterey, CA: Brooks/Cole Publishing Company.

Ibeh, K., Brock, J. K. U., & Zhou, Y. J. (2004). The drop and collect survey among industrial populations: theory and empirical evidence. Industrial Marketing Management, 33(2), 155-165.

Ind, N. (2014). How participation is changing the practice of managing brands. Journal of Brand Management, 21(9), 734-742.

Jaakkola, E., & Alexander, M. (2014). The Role of customer engagement behavior in value co-creation: A service system perspective. Journal of Service Research, 17(3), 247-261.

Jinfeng, W., & Zhilong, T. (2009). The impact of selected store image dimensions on retailer equity: Evidence from 10 Chinese hypermarkets. Journal of Retailing and Consumer Services, 16(6), 486-494.

Johnson, J. W. (1996). Linking employee perceptions of service climate to customer satisfaction. Personnel Psychology, 49(4), 831-851.

Karjaluoto, H., Munnukka, J., & Tikkanen, A. (2014). Are facebook brand community members really loyal to the brand? In 27^th Bled eConference eEcosystem, 169-180.

Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22.

Keller, K. L. (2008). Strategic branding management: Building, measuring, and managing brand equity (3rd ed.). Upper Saddle River: Prentice Hall.

Kelley, S. W., Skinner, S. J., & Donnelly Jr, J. H. (1992). Organizational socialization of service customers. Journal of Business Research, 25(3), 197-214.

Kelley, S. W., Donnelly Jr, J. H., & Skinner, S. J. (1990). Customer participation in service            production and delivery. Journal of Retailing, 66(3), 315

Kellogg, D. L., Youngdahl, W. E., & Bowen, D. E. (1997). On the relationship between customer participation and satisfaction: Two frameworks. International Journal of Service Industry Management, 8(3), 206-219.

Kristal, S., Baumgarth, C., Behnke, C., & Henseler, J. (2016). Is co-creation really a booster for brand equity? The role of co-creation in observer-based brand equity (OBBE). Journal of Product & Brand Management, 25(3), 247-261.

Kristensson, P., Matthing, J., & Johansson, N. (2008). Key strategies for the successful involvement of customers in the co-creation of new technology-based services. International Journal of Service Industry Management, 19(4), 474-491.

Lafley, A. G., & Charan, R. (2008). The game-changer: How you can drive revenue and profit growth with innovation. Crown Business Publication.

Lawer, C., & Knox, S. (2006). Customer advocacy and brand development. Journal of Product & Brand Management, 15(2), 121-129.

Lemon, K., Rust, R., & Zeithaml, V. (2001). What drives customer equity? Marketing Management, 10 (1), 20–25.

Lengnick-Hall, C. A. (1996). Customer contributions to quality: A different view of the customer-oriented firm. Academy of Management Review, 21(3), 791-824.

Lengnick-Hall, C. A., Claycomb, V., & Inks, L. W. (2000). From recipient to contributor: Examining customer roles and experienced outcomes. European Journal of Marketing, 34(3/4), 359-383.

Linnenluecke, M.K., & Griffiths, A. (2010). Corporate sustainability and organizational culture. Journal of World Business, 45(4), 357-366.

Lusch, R. F., Vargo, S. L., & O’Brien, M. (2007). Competing through service: Insights from service-dominant logic. Journal of Retailing, 83(1), 5-18.

Lusch, R. F., Vargo, S. L., & Gustafsson, A. (2016). Fostering a trans-disciplinary perspectives of service ecosystems. Journal of Business Research, 69(8), 2957-2963.

Malhotra, N.K. (2011). Basic marketing research. 4^th ed, Pearson Publication.

Martin Jr, C. R., Horne, D. A., & Chan, W. S. (2001). A perspective on client productivity in business-to-business consulting services. International Journal of Service Industry Management, 12(2), 137-158

Matthing, J., Sanden, B., & Edvardsson, B. (2004). New service development: Learning from and with customers. International Journal of Service Industry Management, 15(5), 479-98.

McAlexander, J. H., Schouten, J. W., & Koenig, H. F. (2002). Building brand community. Journal of Marketing, 66(1), 38-54.

Merrilees, B. (2016). Interactive brand experience pathways to customer-brand engagement and value co-creation. Journal of Product & Brand Management, 25(5), 402-408.

Mills, P. K., & Morris, J. H. (1986). Clients as “partial” employees of service organizations: Role development in client participation. Academy of Management Review, 11(4), 726-735.

Millspaugh, J. E. S., & Kent, A. (2016). Co-creation and the development of SME designer fashion enterprises. Journal of Fashion Marketing and Management: An International Journal, 20(3), 322 - 338.

Ng, I. C., Nudurupati, S., & Tasker, P. (2010). Value co-creation in outcome-based contracts for equipment-based service. AIM Working Paper, 77, 201-223.

Nieto, M. J., & Santamaría, L. (2010). Technological collaboration: Bridging the innovation gap between small and large firms. Journal of Small Business Management, 48(1), 44-69.

Omar, N. A., Kassim, A. S., Shah Alam, S., & Zainol, Z. (2018). Perceived retailer innovativeness and brand equity: Mediation of consumer engagement. The Service Industries Journal, 26 Nov, 1  -27.

Payne, A.F., Storbacka, K., & Frow, P. (2008). Managing the co-creation of value. Journal of the Academy of Marketing Science, 36(1), 83-96.

Pine, B. J., & Gilmore, J. H. (1999). The Experience economy: Work is theatre & every business a stage. Harvard Business Press.

Podsakoff, P. M., & Organ, D. W. (1986). Self-reports in organizational research: Problems and prospects. Journal of Management, 12(4), 531-544.

Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879.

Prahalad, C. K., & Ramaswamy, V. (2000). Co-opting customer experience. Harvard Business Review, 78(1), 79-87.

Prahalad, C. K. & Ramaswamy, V. (2003). The new frontier of experience innovation. MIT Sloan Management Review, 44(4), 12-19.

Ramaswamy, V., & Ozcan, K. (2016). Brand value co-creation in a digitalized world: An integrative framework and research implications. International Journal of Research in Marketing, 33(1), 93-106.

Roslin, R. M., & Melewar, T. C. (2008). Hypermarkets and the small retailers in Malaysia: Exploring retailers' competitive abilities. Journal of Asia-Pacific Business, 9(4), 329-343.

Royo-Vela, M., & Casamassima, P. (2011). The influence of belonging to virtual brand communities on consumers' affective commitment, satisfaction and word-of-mouth advertising: The ZARA case. Online Information Review, 35(4), 517-542.

Saleh, A. S., & Ndubisi, N. O. (2006). SME development in Malaysia: Domestic and global challenges. University of Wollongong Economics Working Paper Series.

Saleh, A. S., Caputi, P., & Harvie, C. (2008). Perceptions of business challenges facing Malaysian SMEs: Some preliminary results. In M. Obayashi & N. Oguchi (Eds.), 5th SMEs in a Global Economy conference, 79-106.

Shamim, A., Ghazali, Z., Jamak, A., & Sedek, A.B. (2015). Extrinsic experiential value as an antecedent of customer citizenship behavior. In: Technology Management and Emerging Technologies (ISTMET), 2015 International Symposium, 202-206.

Shao, W., & Ross, M. (2015). Testing a conceptual model of Facebook brand page communities. Journal of Research in Interactive Marketing, 9(3), 239-258.

Thibaut, J. W. (2017). The social psychology of groups. New York: Routledge.

Urban, G. L. (2005). Customer advocacy: A new era in marketing? Journal of Public Policy & Marketing, 24(1), 155-159.

Van de Vrande, V., De Jong, J. P., Vanhaverbeke, W., & De Rochemont, M. (2009). Open innovation in SMEs: Trends, motives and management challenges. Technovation, 29(6-7), 423-437.

Vargo, S. L. & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(1), 1-17.

Vargo, S. L. & Lusch, R. F. (2016). Institutions and axioms: An extension and update of service-dominant logic. Journal of the Academy of Marketing Science, 44(1), 5-23

Vargo, S. L., Maglio, P. P. & Akaka, M. A. (2008). On value and value co-creation: A service      systems and service logic perspective. European Management Journal, 26(3), 145-152

Venkatesh, G., Sampson, J., Goulding, N., Garcia, S., Bryksin, V., Lugo-Martinez, J., & Taylor, M. B. (2010). Conservation cores: Reducing the energy of mature computations. In ACM SIGARCH Computer Architecture News, 38 (1), 205-218.

Venkatesh, V., Thong, J., & Xu, X. (2012). Consumer acceptance and user of information technology: Extending the unified theory of acceptance and use of technology. MIS Quarterly, 36(1) , 157–178.

Wibe, M.D. & Narula, R. (2001). Interactive learning in an innovation system: The case of Norwegian software Companies. MERIT-Infonomics Research Memorandum Series, 2001-040 MERIT, Maastricht.

Xie, X. Z., Tsai, N. C., Xu, S. Q., & Zhang, B. Y. (2018). Does customer co-creation value lead to electronic word-of-mouth? An empirical study on the short-video platform industry. The Social Science Journal , 56(3), 401-416.

Ulwick, A. W. (2002). Turn customer input into innovation. Harvard Business Review, 80(1), 91-7.

Yap, K. B., & Sweeney, J. C. (2007). Zone-of-tolerance moderates the service quality-outcome relationship. Journal of Services Marketing, 21(2), 137-148.

Yi, Y., & Gong T. (2013). Customer value co-creation behavior: Scale development and validation. Journal of Business Research, 66(9), 1279–1284.

Yi, Y., Nataraajan, R., & Gong, T. (2011). Customer participation and citizenship behavioural influences on employee performance, satisfaction, commitment, and turnover intention. Journal of Business Research, 64(1), 87–95.

Yi, Y., & Gong, T. (2008). The electronic service quality model: The moderating effect of customer self‐efficacy. Psychology & Marketing, 25(7), 587-601.

Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28(2), 195-211.

Zaglia, M.E. (2013). Brand communities embedded in social networks. Journal of Business Research, 66(2), 216-223

Zhang, J., Jiang, Y., Shabbir, R., & Du, M. (2015). Building industrial brand equity by leveraging firm capabilities and co-creating value with customers. Industrial Marketing Management, 51  (Nov), 47-58.

Zhang, M., Guo, L., Hu, M., & Liu, W. (2016). Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation. International Journal of Information Management, 37(3), 229-240.