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Junaidi, Maqsood Hussain, Miralam, Mohammad Saleh. (1399). Online Buying Behavior among University Students: A Cross Cultural Empirical Analysis. , 12(2), 26-39. doi: 10.22059/jitm.2020.75789
Maqsood Hussain Junaidi; Mohammad Saleh Miralam. "Online Buying Behavior among University Students: A Cross Cultural Empirical Analysis". , 12, 2, 1399, 26-39. doi: 10.22059/jitm.2020.75789
Junaidi, Maqsood Hussain, Miralam, Mohammad Saleh. (1399). 'Online Buying Behavior among University Students: A Cross Cultural Empirical Analysis', , 12(2), pp. 26-39. doi: 10.22059/jitm.2020.75789
Junaidi, Maqsood Hussain, Miralam, Mohammad Saleh. Online Buying Behavior among University Students: A Cross Cultural Empirical Analysis. , 1399; 12(2): 26-39. doi: 10.22059/jitm.2020.75789

Online Buying Behavior among University Students: A Cross Cultural Empirical Analysis

Journal of Information Technology Management
مقاله 3، دوره 12، شماره 2، 2020، صفحه 26-39    اصل مقاله (1.33 M)
نوع مقاله: Proceedings of The 6'th International Conference on Communication Management and Information Technology (ICCMIT'20)
شناسه دیجیتال (DOI): 10.22059/jitm.2020.75789
نویسندگان
Maqsood Hussain Junaidi* 1؛ Mohammad Saleh Miralam2
1Assistant Professor, Department of Supply Chain Management, College of Business, University of Jeddah, Jeddah, Kingdom of Saudi Arab.
2Associate Professor, Vice Dean of Post Graduate Studies and Scientific Research, Department of Business Administration College of Business, University of Jeddah, Jeddah, Kingdom of Saudi Arab.
چکیده
Internet users all over the world are increasing day by day and showing great interest for online shopping. The main reason for the high usage of the internet is the affordable price of mobile gadgets and low internet tariff plans. Consumer behavior is influenced by various factors such as culture, social class, reference groups relationship, family, income level and income independency, age, gender, etc. The purpose of this study was to find out the differences in buying behaviors among the university students. The study was carried out using google survey with a sample size of 236 students randomly selected from the university of India and Saudi Arabia. The study shows that University students of both countries have more online shopping experience because they use the internet more frequently and they have larger internet usage. Nowadays Students are more computer professionals and those who use the internet for their study work and assignments work are more active in online shopping. As per student’s opinion, they said few things remember in our mind when coming to payment options credit card is the safest option or using online services like pay pal and google wallet services also a good way but finally, cash on delivery is the best way of shopping online. The result of this study would contribute marketers who want to penetrate the market in India and in Kingdom of Saudi Arab, who are already present in the market and desire to take care of the loyalty and satisfaction of their customers.
کلیدواژه‌ها
Consumer behavior؛ Online buying behavior؛ Loyalty؛ Customer satisfaction؛ Internet
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