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تحلیل روابط و اولویتبندی شاخصهای زیبایی فردی موثر در گسترش سرمایۀ اجتماعی با رویکرد ترکیبی دیمتل فازی و تحلیل شبکهای فازی (مورد مطالعه: دانشگاه شیراز) | ||
مجله علمی "مدیریت سرمایه اجتماعی" | ||
مقاله 6، دوره 7، شماره 3، مهر 1399، صفحه 399-429 اصل مقاله (1.06 M) | ||
نوع مقاله: پژوهشی | ||
شناسه دیجیتال (DOI): 10.22059/jscm.2020.303239.2013 | ||
نویسندگان | ||
سیما علی پور1؛ اردلان فیلی2؛ عباس ثابت* 2 | ||
1کارشناسارشد مدیریت کسبوکار، گروه مدیریت، مؤسسة آموزش عالی آپادانا، شیراز، ایران | ||
2مربی، گروه مدیریت، مؤسسة آموزش عالی آپادانا، شیراز، ایران | ||
چکیده | ||
سرمایة اجتماعی یک هنجار اجتماعی است که شبکة روابط اجتماعی و همکاری بین انسانها را تقویت میکند. در روابط اجتماعی زیبایی فردی پسندیده و قابل توجه است. زیرا شبکة روابط اجتماعی افراد را گسترش میدهد و موفقیتهای اجتماعی نسبتاً بیشتری برای فرد به ارمغان میآورد. مطالعة حاضر با هدف شناسایی و اولویتبندی شاخصهای زیبایی فردی مؤثر در گسترش سرمایة اجتماعی انجام شده است. پژوهش حاضر کاربردی و توصیفی است. برای جمعآوری دادهها، از پرسشنامههای تهیهشده مبتنی بر روشهای تصمیمگیری چندشاخصه استفاده شد که خبرگان دانشگاه شیراز آن را تکمیل کردند. دادهها با رویکرد ترکیبی دیمتل و ANP در فضای فازی تحلیل شد. نتایج نشان داد عوامل پنهان زیبایی فردی نسبت به عوامل آشکار در گسترش سرمایة اجتماعی افراد مؤثرترند. همچنین، نتایج مطالعه نشان داد، میان عوامل، شنوندة خوب بودن با وزن 178/0 و تفکر مثبت با وزن 168/0 بیشترین تأثیر را بر گسترش سرمایة اجتماعی افراد میگذارند. | ||
کلیدواژهها | ||
دیمتل فازی؛ زیبایی؛ سرمایة اجتماعی؛ ANP فازی | ||
عنوان مقاله [English] | ||
Analyzing the Relationships and Prioritizing the Personal Beauty Criteria Effective on Social Capital Development Using Combined Approach of Fuzzy Dematel and Fuzzy Analytical Network Process (Case Study: Shiraz University) | ||
نویسندگان [English] | ||
Sima Alipour1؛ Ardalan Feili2؛ Abbas Sabet2 | ||
1MSC, Department of Management, Apadana Institute of Higher Education, Shiraz, Iran | ||
2Instructor, Department of Management, Apadana Institute of Higher Education, Shiraz, Iran | ||
چکیده [English] | ||
Social capital is a social norm that strengthens the social relations network and collaboration between people. In social relationships, personal beauty is desirable and significant because it extends the social network of individuals, brings relatively more social success to the individual, and develops one's social capital. The aim of this study was to identify and prioritize individual beauty indicators effective in expanding social capital. The present study is applied and descriptive. To collect data, questionnaires based on multi-criteria decision-making methods used in this study were used, which were completed by Shiraz University experts. Data were analyzed using the combined approach of Dematel and ANP in fuzzy space. The results showed that the hidden factors of personal beauty are more effective in developing individuals' social capital than the obvious ones. The results also showed that among the factors, being a good listener with a weight of 0.178 and positive thinking with a weight of 0.168 had the most impact on the development of social capital. | ||
کلیدواژهها [English] | ||
Beauty, Social capital, Fuzzy Dematel, Fuzzy ANP | ||
مراجع | ||
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