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سنجش مؤلفه های اثرگذار بر قصد خرید مواد غذایی ارگانیک (مطالعه موردی: شهر مشهد) | ||
تحقیقات اقتصاد و توسعه کشاورزی ایران | ||
دوره 54، شماره 2، تیر 1402، صفحه 399-415 اصل مقاله (1.23 M) | ||
نوع مقاله: مقاله پژوهشی | ||
شناسه دیجیتال (DOI): 10.22059/ijaedr.2021.299914.668895 | ||
نویسندگان | ||
حنانه آقاصفری؛ علیرضا کرباسی* ؛ میلاد امینی زاده | ||
گروه اقتصاد کشاورزی، دانشکده کشاورزی، دانشگاه فردوسی مشهد، مشهد، ایران | ||
چکیده | ||
تولید پایدار مواد غذایی ارگانیک مستلزم توجه به طرف تقاضا و مؤلفههای پیشبرنده تمایل به خرید مواد غذایی ارگانیک است. از اینرو، پژوهش حاضر تلاش میکند تا مهمترین مؤلفههای پیشبرنده قصد خرید مواد غذایی ارگانیک را با استفاده از نظریه رفتار برنامهریزی شده و الگوسازی معادلات ساختاری مورد سنجش و ارزیابی قرار دهد. دادههای این پژوهش با جمع-آوری 160 پرسشنامه از مصرفکنندگان شهر مشهد با استفاده از روش نمونهگیری در دسترس در سال 1398 بهدست آمده است. نتایج بهدست آمده حاکی از آن است که متغیرهای نگرشهای رفتاری، کنترل رفتاری درک شده، نگرانی زیستمحیطی و آگاهی از سلامتی بهترتیب به میزان 26/0، 19/0، 22/0 و 18/0 بر قصد خرید مواد غذایی ارگانیک تأثیر مثبت و معنادار دارند. همچنین، متغیرهای نگرانی زیستمحیطی و آگاهی از سلامتی بهطور غیرمستقیم نیز از طریق اثرگذاری بر نگرشهای رفتاری، هنجارهای ذهنی، کنترل رفتاری درک شده و کیفیت درک شده محصول بر قصد خرید مواد غذایی ارگانیک مؤثر می-باشند. براساس نتایج بهدست آمده، پیشنهاد میشود، که اطلاعرسانی در زمینه موضوعات مرتبط با سلامت فردی و ایمنی مواد غذایی و نیز پیامدهای تخریب محیطزیست صورت گیرد. | ||
کلیدواژهها | ||
قصد خرید؛ مدلسازی معادلات ساختاری؛ مواد غذایی ارگانیک؛ نظریه رفتار برنامهریزی شده | ||
عنوان مقاله [English] | ||
Factors Influencing the Intention to Purchase Organic Food (Case Study: Mashhad City) | ||
نویسندگان [English] | ||
Hanane Aghasafari؛ Alireza Karbasi؛ Milad Aminizadeh | ||
Department of Agricultural Economics, Faculty of Agriculture, Ferdowsi University of Mashhad, Mashhad, Iran | ||
چکیده [English] | ||
Sustainable production of organic food requires the attention to the demand side and the driving factors behind the intention to purchase organic food. Therefore, the present study attempts to evaluate the most important driving factors of intention to purchase organic food using the theory of planned behavior and structural equation modeling. The data for this study were obtained by collecting 160 questionnaires from consumers in Mashhad using convenience sampling method in 2019. The results revealed that the behavioral attitudes, perceived behavioral control, environmental concern and health consciousness have a positive and significant effect (0.26, 0.19, 0.22, and 0.18, respectively) on intention to purchase organic food. Also, the environmental concern and health consciousness indirectly influence the intention to purchase organic food by affecting the behavioral attitudes, subjective norms, perceived behavioral control and perceived quality of the product. According to the results, it is suggested that information be provided on issues related to personal health and food safety, as well as the consequences of environmental degradation to consumers. | ||
کلیدواژهها [English] | ||
Intention to purchase, Structural equation modelling, Organic food, Theory of planned behavior | ||
مراجع | ||
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