تعداد نشریات | 161 |
تعداد شمارهها | 6,532 |
تعداد مقالات | 70,501 |
تعداد مشاهده مقاله | 124,098,774 |
تعداد دریافت فایل اصل مقاله | 97,206,382 |
Outsourcing the Services of Sports Facilities: A Marketing Approach | ||
Interdisciplinary Journal of Management Studies (Formerly known as Iranian Journal of Management Studies) | ||
دوره 15، شماره 3، مهر 2022، صفحه 649-661 اصل مقاله (689.25 K) | ||
نوع مقاله: Research Paper | ||
شناسه دیجیتال (DOI): 10.22059/ijms.2021.330373.674750 | ||
نویسندگان | ||
Behzad Izadi* 1؛ Mohammadsiamak Rezagholi2؛ Ali Saberi3 | ||
1Associate Professor of Sport Management, Faculty of Humanity and Social Science, University of Kurdistan, Sanandaj, Iran | ||
2Faculty of Humanity and Social Science, University of Kurdistan, Sanandaj, Iran | ||
3Assistant Professor of Sport Management, College of Farabi, University of Tehran, Qom, Iran | ||
چکیده | ||
Outsourcing of sports facilities is one of the most essential tasks that the Ministry of Sports and Youth of Iran has done to increase organizational productivity. Therefore, this study seeks to outline how outsourcing improves the performance of sports facilities. The present study was conducted with an exploratory research approach to development of outsourcing model. In total, 14 managers of sports facilities participated in in-depth semi-structured interviews. The results showed that by identifying the development factors, facilitators, and barriers to outsourcing sports facilities, important features of outsourcing sports facilities can be achieved. Outsourcing sports services and sports facilities was not done correctly and did not cause the better performance of sports facilities, and there are many obstacles in its implementation due to which sports facilities managers do not benefit from outsourcing. The proper implementation of outsourcing of sports facilities leads to greater customer satisfaction. | ||
کلیدواژهها | ||
sports marketing؛ outsourcing؛ sports facilities؛ management | ||
عنوان مقاله [English] | ||
برون سپاری خدمات تاسیسات ورزشی: رویکرد بازاریابی | ||
نویسندگان [English] | ||
بهزاد ایزدی1؛ محمدسیامک رضاقلی2؛ علی صابری3 | ||
1دانشیار مدیریت ورزشی، دانشکده علوم انسانی و اجتماعی، دانشگاه کردستان، سنندج، ایران | ||
2دانشکده علوم انسانی و اجتماعی، دانشگاه کردستان، سنندج، ایران | ||
3استادیار مدیریت ورزشی، دانشکده مدیریت و حسابداری، پردیس فارابی دانشگاه تهران، قم، ایران | ||
چکیده [English] | ||
چکیده:برون سپاری تاسیسات ورزشی یکی از مهمترین وظایفی است که وزارت ورزش و جوانان برای افزایش بهره وری سازمان انجام داده است. بنابراین ، این مطالعه به دنبال این است که چگونه برون سپاری عملکرد فضاهای ورزشی را بهبود می بخشد. پژوهش حاضر با رویکرد طراحی اکتشافی برای توسعه مدل انجام شده است. در مجموع ، 14 مدیر تاسیسات ورزشی در مصاحبه های عمیق نیمه ساختار یافته شرکت کردند. نتایج نشان داد که با شناسایی ویژگی های برون سپاری می توان به بهره وری سازمان، عوامل تسهیل و توسعه و موانع برون سپاری تاسیسات ورزشی و اصلاح آیین نامه اشاره کرد. نتایج نشان داد که فرایند برون سپاری خدمات ورزشی و امکانات ورزشی به درستی انجام نشده است و باعث عملکرد بهتر اماکن ورزشی نشده است و موانع زیادی در اجرای آن وجود دارد که مدیران اماکن ورزشی از برون سپاری بهره مند نمی شوند. اجرای صحیح برون سپاری امکانات ورزشی منجر به رضایت بیشتر مشتریان می شود. | ||
کلیدواژهها [English] | ||
بازاریابی ورزشی, برون سپاری, تاسیسات ورزشی, مدیریت | ||
مراجع | ||
Ali, S., & Khan, S. U. (2016). Software outsourcing partnership model: An evaluation framework for vendor organizations. Journal of Systems and Software, 117, 402-425.
Bhagwati, J., Panagariya, A., & Srinivasan, T. N. (2004). The muddles over outsourcing. Journal of Economic perspectives 18(4), 93-114.
Bolat, T., & Yılmaz, Ö. (2009). The relationship between outsourcing and organizational performance: Is it myth or reality for the hotel sector? International Journal of Contemporary Hospitality Management 21(1), 7-23.
Burden, W. J., & Li, M. (2005). Circumstantial factors and institutions’ outsourcing decisions on marketing operations. Sport Marketing Quarterly, 14(2), 125-131.
Burden, W., Li, M. (2009). Minor League Baseball: Exploring the growing interest in outsourced sport marketing. Sport Marketing Quarterly 18(3), 139-149.
Çalişkan, K., Çelik, V. O., & Engin, S. G. (2020). Player transfer as an outsourcing activity in sport: The opinions of the coaches and managers. Turkish Journal of Sport and Exercise, 22(3), 490-499.
Chauhan, P., Kumar, S., & Sharma, R. K. (2015). Qualitative and quantitative approach to model offshore outsourcing barriers due to cultural differences. International Journal of Strategic Business Alliances 4(2-3), 184-200.
Dietl, H. M., Özdemir, A., & Schweizer, N. (2017). Outsourcing sports sponsorship activities: A multi-theoretical approach. Sport, Business and Management: An International Journal, 7(1), 77-96.
Edwards, A., & Skinner, J. (2010). Qualitative research in sport management. Routledge.
Enright, E., Kirk, D., & Macdonald, D. (2020). Expertise, neoliberal governmentality and the outsourcing of health and physical education. Discourse: Studies in the Cultural Politics of Education, 41(2), 206-222.
Espino-Rodríguez, T. F., & Ramírez-Fierro, J. C. (2017). Factors determining hotel activity outsourcing: An approach based on competitive advantage. International Journal of Contemporary Hospitality Management 29(8), 2006-2026.
Hira, R., & Hira, A. (2005). Outsourcing America: What’s behind our national crisis and how we can reclaim American jobs? AMACOM, American Management Association.
Jensen, P. D. Ø. (2012). A passage to India: A dual case study of activities, processes and resources in offshore outsourcing of advanced services. Journal of World Business 47(2), 311-326.
Kenyon, G. N., Meixell, M. J., & Westfall, P. H. (2016). Production outsourcing and operational performance: An empirical study using secondary data. International Journal of Production Economics 171, 336-349.
Ketterer, S., McGuire, J., & Murray, R. (2019). The price of outsourcing: A content analysis of the effects of early deadlines on the sports section in The Oklahoman. Newspaper Research Journal, 40(1), 51-68.
Kremic, T., Icmeli Tukel, O. and Rom, W. O. (2006). Outsourcing decision support: A survey of benefits, risks, and decision factors. Supply Chain Management, 11(6), 467-482.
Lacity, M. C., Solomon, S., Yan, A., & Willcocks, L. P. (2011). Business process outsourcing studies: A critical review and research directions. Journal of Information Technology 26(4), 221-258.
Lee, S. (2010). Global outsourcing: A different approach to an understanding of sport labour migration. Global Business Review 11(2), 153-165.
Lee, S. (2016). Economic view and strategic management view toward understanding outsourcing in amateur sport. Journal of Amateur Sport 2(1), 12-38.
Lee, S., & Walsh, P. (2011). SWOT and AHP hybrid model for sport marketing outsourcing using a case of intercollegiate sport. Sport Management Review, 14(4), 361-369.
Lee, S., Brownlee, E., Kim, Y., & Lee, S. (2017). Ticket sales outsourcing performance measures using balanced scorecard and analytic hierarchy process combined model. Sport Marketing Quarterly, 26(2), 110–120.
Lee, S., & Walsh, P. (2011). SWOT and AHP hybrid model for sport marketing outsourcing using a case of intercollegiate sport. Sport Management Review 14(4), 361-369.
Liao, K. G.-Y., & Reátegui, L. A. (2002). Information technology outsourcing in emerging markets. Massachusetts Institute of Technology.
Liu, Z. (2011). Marketing outsourcing of Chinese sports clubs: A SWOT-AHP analysis. Fourth international conference on business intelligence and financial engineering (pp. 169-174). Wuhan, China.
Lonsdale, C. (1999). Effectively managing vertical supply relationships: A risk management model for outsourcing. Supply Chain Management: An International Journal 4(4), 176-183.
Kamuriwo, D. S., & Baden-Fuller, C. (2016). Knowledge integration using product R&D outsourcing in biotechnology. Research Policy, 45(5), 1031-1045.
Kumar, S., & Eickhoff, J. H. (2005). Outsourcing: When and how should it be done? Information Knowledge Systems Management, 5(4), 245-259.
Milano, M., & Chelladurai, P. (2011). Gross domestic sport product: The size of the sport industry in the United States. Journal of Sport Management, 25(1), 24-35.
Meier, M., Tan, K. H., Lim, M. K., & Chung, L. (2019). Unlocking innovation in the sport industry through additive manufacturing. Business Process Management Journal, 25(3), 456-475.
Nordin, F. (2008). Linkages between service sourcing decisions and competitive advantage: A review, propositions, and illustrating cases. International Journal of Production Economics, 114(1), 40-55.
Othman, B., He, W., Huang, Z., Xi, J., & Ramsey, T. (2021). The effects on service value and customer retention by integrating after sale service into the traditional marketing mix model of clothing store brands in China. Environmental Technology & Innovation, 23, 101784.
Pitts, B., & Stotlar, D. (2002). Sport management library – Fundamentals of sport marketing. Fitness Information Technology Inc.
Power, M. (2006). The outsourcing handbook: How to implement a successful outsourcing process. Kogan Page Publishers.
Scur, G., & Kolososki, C. (2019). Outsourcing and supplier development: Capability development process in the Brazilian sports apparel industry. Gestão & Produção, 26(2), e2761.
Soleimani-Damaneh, J., Soleimani-Damaneh, M., & Hamidi, M. (2012). Efficiency analysis of provincial departments of physical education in Iran. International Journal of Information Technology & Decision Making 11(05), 983-1008.
Manning, S., Massini, S., & Lewin, A. Y. (2008). A dynamic perspective on next-generation offshoring: The global sourcing of science and engineering talent. Academy of Management Perspectives 22(3), 35-54.
Tavana, M., Zareinejad, M., Di Caprio, D., & Kaviani, M. A. (2016). An integrated intuitionistic fuzzy AHP and SWOT method for outsourcing reverse logistics. Applied Soft Computing, 40, 544-557.
Tjader, Y., May, J. H., Shang, J., Vargas, L. G., & Gao, N. (2014). Firm-level outsourcing decision making: A balanced scorecard-based analytic network process model. International Journal of Production Economics, 147, 614-623.
Vachajitpan, P., & Kettapan, K. (2016). Outsourcing and performance of hotels in Thailand. In D. Charoen (Ed.), Proceedings of the NIDA international business conference 2016 – Sustainability in business (pp. 80-88). Bangkok, Thailand: NIDA Business School.
Vaxevanou, A., & Konstantopoulos, N. (2015). Models referring to outsourcing theory. Procedia – Social and Behavioral Sciences, 175, 572-578.
Williamson, O. E. (1985). The economic institutions of capitalism: Firms, markets, relational contracting. Free Press.
| ||
آمار تعداد مشاهده مقاله: 998 تعداد دریافت فایل اصل مقاله: 1,371 |