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شناسایی و اولویت بندی عوامل راهبردی توسعه گردشگری شهر سنقر | ||
| نشریه گردشگری شهری | ||
| مقاله 6، دوره 8، شماره 4، بهمن 1400، صفحه 73-86 اصل مقاله (1.22 M) | ||
| نوع مقاله: علمی - پژوهشی مستقل | ||
| شناسه دیجیتال (DOI): 10.22059/jut.2021.327998.934 | ||
| نویسندگان | ||
| مهران معتمدی1؛ زرین فخار* 2؛ فرزاد مافی2 | ||
| 1دانشجوی دکتری گروه باستان‌شناسی، واحد ابهر، دانشگاه آزاد اسلامی، ابهر، ایران. | ||
| 2استادیار‌گروه باستان‌شناسی، واحد ابهر، دانشگاه آزاد اسلامی، ابهر، ایران. | ||
| چکیده | ||
| امروزه توسعه گردشگری شهری به عنوان یکی از مهمترین صنعت‌هایی به شمار می آید که تأثیر بسیار زیادی بر رشد و توسعه اقتصادی و فرهنگی دارد. شهرسنقر با وجود چشمه ها، آثار باستانی و معماری اسلامی دارای قابلیت های مطلوبی در زمینه گردشگری است. اما به جهت نبود برنامه ریزی راهبردی وعدم به کارگیری صحیح از جاذبه های گردشگری، این شهر برای گردشگران داخلی و خارجی شناخته شده نیست. پژوهش حاضر از لحاظ هدف، کاربردی و به لحاظ ماهیت و روش تحقیق، توصیفی- تحلیلی است. گردآوری داده‌ها به صورت کتابخانه ای و میدانی انجام پذیرفته است. جامعه آماری پژوهش را کارشناسان و متخصصین تشکیل می‌دادند که حجم نمونه با استفاده از روش گلوله برفی 25 نفر برآورد گردید. در این پژوهش به منظور تحلیل داده‌های پژوهش از تکنیک متاسوات استفاده شد. نتایج حاصل از این پژوهش نشان داد که براساس قابلیت‌ها و توانمندی‌های حاکم بر شهر سنقر ابعاد رقابتی به دو دسته گردشگری طبیعی و فرهنگی دسته بندی شد. نتایج حاصل از پیاده سازی مدل متاسوات نشان داد که از نظر وزن مزیت رقابتی هریک از شهرها نسبت به محدوده مورد مطالعه از نظر گردشگری طبیعی شهر کرمانشاه بزرگترین رقیب در منطقه برای شهر سنقر است و شهر جوانرود، هرسین، کنگاور و صحنه رقبای بعدی این شهر به شمار می روند. در بعد گردشگری فرهنگی نیز کرمانشاه و جوانرود، هرسین، صحنه و کنگاور با شهر سنقر در رقابت هستند. وجود جاذبه های طبیعی بکر و زیبا، وجود بازار، حمام ها و بافت های سنتی، آب و هوای معتدلو نیم خشک به ترتیب مهمترین منابع و قابلیت شهر سنقر در جهت توسعه گردشگری می باشند. همچنین اندازه حباب های نارنجی که نشان دهنده درجه ضرورت عوامل و راهبردهای یشنهادی هستند نشان می دهد که جذب و حمایت از سرمایه گذاران داخلی، به کارگیری و استفاده از نیروی توانمند، ایجاد بازارهای رقابتی و ... ، احداث بزرگراه شهرستان سنقر مهمترین عوامل می باشند. | ||
| کلیدواژه‌ها | ||
| گردشگری شهری؛ برنامه ریزی راهبردی؛ مدل متاسوات؛ شهر سنقر | ||
| عنوان مقاله [English] | ||
| Identifying and Prioritizing Strategic Factors for Tourism Development in Sonqor | ||
| نویسندگان [English] | ||
| Mehran Motamedi1؛ Zarin fakhar2؛ Farzad Mafi2 | ||
| 1PhD student in Archeology, Abhar Branch, Islamic Azad University, Abhar, Iran. | ||
| 2Assistant Professor, Department of Archeology, and Abhar Branch, Islamic Azad University, Abhar, Iran. | ||
| چکیده [English] | ||
| Extended abstract Introduction The city of Sonqor, with its unique tourist attractions, including; natural, cultural, historical, etc. can play an important role in the development of urban tourism, depending on its geographical location. In recent years, some measures have been taken in this regard, but the work done has not been satisfactory due to the city's variety of attractions and capabilities. The importance and necessity of expanding tourism activities in the city of Sonqor; accelerating development and carrying out targeted and planned projects, attracting more tourists to generate income for residents, and creating jobs are essential. The city of Sonqor, with its numerous springs and antiquities of the Islamic period, is one of the cities whose traditional texture has changed during the physical and spatial changes of the city. With the revitalization of springs, tourists visit water reservoirs, baths, springs, and Qantas with the aim of recognizing the historical and ancient identity of the city of Sonqor. Also, they are facing the local and indigenous culture of the city, and by attending neighbourhoods, traditional markets, mosques, religious tombs and the purchase of handicrafts and local food know the historical identity of the city of Sonqor. Identifying tourist capacities and anthropological capabilities of Sonqor city is a desirable capability for the development of tourism industry in Sonqor city, but achieving sustainable tourism, introducing and applying the desired tourism capabilities of Sonqor springs and constructive social relationship of tourists with Sonqor residents need to provide strategic plans. Strategic plans that identify the areas of tourism development well and show us the factors involved in the development of tourism in the city of Sonqor before carrying out any executive operations within a specific framework. Methodology The study is part of applied and descriptive-analytical researches in terms of purpose and method, respectively. In this study, to collect data and information, field and library methods were used. The study's statistical population was experts and specialists, and the sample size was estimated to be 25 people using the snowball method. Meta-SWOT technique was used for analysis. Meta-SWOT is a new technique in strategic planning and, in a sense, an evolved example of the SWOT technique. Meta-SWOT analytical model was introduced, based on the internal-external approach and a kind of resource-based view. Results and discussion According to the available resources and capabilities of Sonqor city, its competitive dimensions (for review in Meta-SWOT software) were classified into two categories: natural tourism and cultural tourism. Due to the fact that the nature of work is based on competition, then the cities in Kermanshah province that are in a superior position in terms of these capabilities and are considered competitors of the city of Sonqor, were identified. The five cities of Kangavar, Sahneh, Harsin, Kermanshah, and Javanroud are the main competitors in the region for the city of Sonqor. In the next stage of the research, the position of Sonqor city was examined based on the known capabilities compared to other competing cities. According to studies conducted, in terms of nature tourism, the city of Kermanshah is the largest competitor in the region for the city of Sonqor and the city of Javanrood, Harsin, Kangavar, and sahneh are the next competitors of this city. Kermanshah, Javanrood, Harsin, Sahneh, and Kangavar compete with the city of Sonqor in terms of cultural tourism. The following is a competitive map and the position of Songhor city compared to other competitors. The results of the strategic map show that the resources and capabilities of the city of Sonqor have different weights. So that the existence of pristine and beautiful natural attractions, the existence of markets, baths and traditional textures, temperate and semi-arid climate are the most important resources and capabilities of the city of Sonqor in order to develop tourism. Also, the orange bubbles' size, which indicates the degree of necessity of the proposed factors and strategies, shows that attracting and supporting domestic investors, employing and using powerful force, creating competitive markets, and constructing the Sonqor highway are the most critical factors. Conclusion Based on the capabilities and capabilities of the city of Sonqor, the competitive dimensions were divided into two categories: nature and cultural tourism. The results of implementing the Meta-SWOT model showed that in terms of weight, the competitive advantage of each city compared to the study area in terms of nature tourism, Kermanshah is the largest competitor in the region for the city of Sonqor and Javanrood, Harsin, Kangavar, and sahneh are the next competitors. In terms of cultural tourism, Kermanshah, Javanrood, Harsin, Sahneh, and Kangavar are compete with the city of Sonqor. Assessing the resources and capabilities of the targeted city of Sonqor based on a resource-based perspective indicated that the existence of new and beautiful natural attractions such as Qantas, reservoirs, etc., the existence of many springs and water resources, the existence of a market, baths and traditional textures, which are among the characteristics of attracting urban tourists, are in the first to third priorities. Then, based on the Meta-SWOT model, the external factors affecting the achievement of strategic planning in the city of Sonqor were discussed. The resources and capabilities of the city of Sonqor have different weights. So that the existence of pristine and beautiful natural attractions, the existence of markets, baths and traditional textures, temperate and semi-arid climate are the most important resources and capabilities of the city of Sonqor for tourism development, respectively. Also, the orange bubbles' size, which indicates the degree of necessity of the proposed factors and strategies, shows that attracting and supporting domestic investors, employing and using powerful force, creating competitive markets, etc., construction of the Sonqor highway are the most critical factors. | ||
| کلیدواژه‌ها [English] | ||
| Urban tourism, strategic planning, Metaswat model, Songhor city | ||
| مراجع | ||
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