کتابی, ابراهیم, حمیدی‌زاده, علی, امامی, سید مجتبی, ایزدخواه, مهدی, هاشمیان, سیدمحمدحسین. (1401). طراحی زیست‌بوم کسب و کار صنایع فرهنگی در ایران؛ از شخصیت‌سازی تا بازارسازی. , 8(4), 26-42. doi: 10.22059/jppolicy.2023.91400
ابراهیم کتابی; علی حمیدی‌زاده; سید مجتبی امامی; مهدی ایزدخواه; سیدمحمدحسین هاشمیان. "طراحی زیست‌بوم کسب و کار صنایع فرهنگی در ایران؛ از شخصیت‌سازی تا بازارسازی". , 8, 4, 1401, 26-42. doi: 10.22059/jppolicy.2023.91400
کتابی, ابراهیم, حمیدی‌زاده, علی, امامی, سید مجتبی, ایزدخواه, مهدی, هاشمیان, سیدمحمدحسین. (1401). 'طراحی زیست‌بوم کسب و کار صنایع فرهنگی در ایران؛ از شخصیت‌سازی تا بازارسازی', , 8(4), pp. 26-42. doi: 10.22059/jppolicy.2023.91400
کتابی, ابراهیم, حمیدی‌زاده, علی, امامی, سید مجتبی, ایزدخواه, مهدی, هاشمیان, سیدمحمدحسین. طراحی زیست‌بوم کسب و کار صنایع فرهنگی در ایران؛ از شخصیت‌سازی تا بازارسازی. , 1401; 8(4): 26-42. doi: 10.22059/jppolicy.2023.91400
طراحی زیست‌بوم کسب و کار صنایع فرهنگی در ایران؛ از شخصیت‌سازی تا بازارسازی
1دکتری خط‌مشی‌گذاری عمومی دانشکدگان فارابی دانشگاه تهران، قم، ایران
2استادیار مدیریت دانشکدگان فارابی دانشگاه تهران، قم، ایران
3استادیار مدیریت دانشگاه امام صادق(ع)، تهران، ایران
4دکتری مدیریت بازرگانی دانشگاه سمنان، سمنان، ایران
5دانشیار مدیریت دانشگاه باقرالعلوم(ع)، قم، ایران
چکیده
علیرغم ظرفیت بالای فرهنگی و اقتصادی صنعت انیمیشن و بازارسازی فرهنگی، این صنایع در کشور ما مورد غفلت واقع شده است. بطوری که فعالان این حوزه‌ها نیز همواره با چالش‌ها و مشکلات فراوانی مواجه بوده‌اند. در این پژوهش، طراحی زیست‌بوم کسب و کار صنایع فرهنگی بعنوان سیاستی برای حل مسائل صنعت پویانمایی کشور و به تبع آن بهره‌برداری از ظرفیت‌های فرهنگی و اقتصادی آن مدنظر بوده است. در این پژوهشِ کیفی با راهبرد تحلیل مضمون و با مصاحبه با خبرگان حوزه‌های مرتبط، زیست‌بوم مذکور با تأکید بر انیمیشن و سه صنعت منتخب جهت بازارسازی(نوشت‌افزار، پوشاک و اسباب‌بازی) احصا شد. در مدل نهایی، نهادهای زیست‌بوم به «نهادهای پشتیبان و تسهیل‌گر» و «نهادهای عملیاتی» تقسیم شدند. در پایان نیز علاوه بر توصیه به دولت برای تقویت نظام صنفی، ایفای نقش تسهیل‌گری و کاهش مستمر حضور در بخش‌های عملیاتی، ایجاد نهادهای مختلفی برای تکمیل زیست‌بوم و عملکرد بهینه آن پیشنهاد شد.
Designing the Business Ecosystem of Cultural Industries in Iran (From Characterization to Merchandising)
نویسندگان [English]
Ebrahim Ketabi1؛ Ali Hamidizadeh2؛ Seyed Mojtabi Emami3؛ Mahdi Izadkhah4؛ Seyyed Mohammad Hossein Hashemian5
1Ph.D. of Public Policy making, Farabi Campus, University of Tehran, Qom, Iran
2Assistant Professor of Management, Farabi Campus, University of Tehran, Qom, Iran
3Assistant Professor of Management, Imam Sadiq University, Tehran, Iran
4Ph.D. in Business Management, Semnan University. Semnan. Iran
5Associate Professor of Management, Bagher-al-oloom University, Qom, Iran
چکیده [English]
Despite the high cultural and economic capacity of the animation industry and merchandizing,these industries have been neglected in our country.So that the activists in these areas have always faced many challenges and problems. In this study,the business ecosystem design of cultural industries (from characterization to merchandizing)has been considered as a policy to solve the problems of the country's animation industry and,consequently,to exploit its cultural and economic capacities. In this qualitative research with the thematic analysis strategy and by interviewing 23 experts in related fields,the mentioned ecosystem was counted with emphasis on animation industry and three selected industries for merchandizing(Stationery,clothing and toys).In the final model,ecosystem institutions were divided into "supporting and facilitating institutions" and "operational institutions". In the end,in addition to advising the government to strengthen the union system,play the role of facilitator and continuously reduce the presence in the operational sectors,the creation of various institutions to complete the ecosystem and its optimal performance was proposed.
کلیدواژه‌ها [English]
Cultural Industries, Business Ecosystem, Animation, Characterization, Merchandising
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