
Interdisciplinary Journal of Management Studies | ||
Volume 17, Issue 2, April 2024, Pages 455-473 PDF (680.38 K) | ||
Document Type: مقاله پژوهشی | ||
DOI: 10.22059/ijms.2023.329229.674722 | ||
Keywords | ||
تحلیل رفتار مشتری; ارزش ارجاع; خوشه بندی; مدل RFMRv; شبکه اجتماعی | ||
References | ||
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