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مدل کندوی عسل برای تبیین نقش رسانه‌های اجتماعی در تشخیص فرصت‌های کارآفرینانه: اثر میانجی سرمایۀ اجتماعی | ||
| مجله علمی "مدیریت سرمایه اجتماعی" | ||
| دوره 12، شماره 1، فروردین 1404، صفحه 39-57 اصل مقاله (1.52 M) | ||
| نوع مقاله: پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22059/jscm.2023.359521.2419 | ||
| نویسندگان | ||
| رضا کهن هوش نژاد* 1؛ حسین خنیفر2؛ راضیه کللی خورموجی1 | ||
| 1گروه مدیریت، دانشکدة علوم انسانی، دانشگاه حضرت معصومه(س)، قم، ایران | ||
| 2گروه مدیریت و برنامه‌ریزی، دانشکدة مدیریت و حسابداری، دانشکدگان فارابی دانشگاه تهران، قم، ایران | ||
| چکیده | ||
| قلمرو فرصت قلب حوزۀ کارآفرینی و تشخیص فرصت یکی از گام‌های حیاتی اولیه برای ورود به فضای کسب‌وکار است. ادراک نقش سطوح مختلف رسانۀ اجتماعی به عنوان یک ابزار توانمندساز فناورانه مبتنی بر مدل کندوی عسل از اهمیت خاصی بر تشخیص فرصت‌های کارآفرینانه برخوردار است که سرمایة اجتماعی نیز این اهمیت را با بهبود توانایی افراد در زمینۀ تشخیص فرصت دوچندان می‌کند. بنابراین هدف این پژوهش تبیین نقش رسانۀ اجتماعی بر تشخیص فرصت کارآفرینانه با میانجیگری سرمایة اجتماعی است. این پژوهش از لحاظ هدف کاربردی و از لحاظ روش توصیفی‌‌ـ همبستگی است. داده‌های این پژوهش از نمونه‌ای 295 نفری از دانشجویان زن رشته‌های مدیریت و کسب‌وکار دانشگاه‌های دولتی استان قم، که به شیوۀ تصادفی طبقه‌ای انتخاب شدند، گردآوری و با روش مدل‌یابی معادلات ساختاری با نرم‌افزار پی‌ال‌اس آزمون شد. یافته‌های پژوهش نشان داد سطوح رسانۀ اجتماعی اینستاگرام مبتنی بر مدل کندوی عسل (هویت، گفت‌وگو، اشتراک‌گذاری، حضور، شهرت، روابط، گروه‌ها) بر تشخیص فرصت کارآفرینانه تأثیر مثبت و معنادار دارد و همچنین سطوح یادشده از طریق متغیر میانجی سرمایۀ اجتماعی به طور غیر مستقیم بر تشخیص فرصت کارآفرینانه تأثیر مثبت و معنادار دارد. به علاوه یافته‌ها نشان داد بلوک‌های شهرت و گروه‌ها بیشترین تأثیر را بر تشخیص فرصت کارآفرینانه و بلوک‌های گفت‌وگو و شهرت بیشترین تأثیر را بر سرمایۀ اجتماعی دارند. | ||
| کلیدواژه‌ها | ||
| تشخیص فرصت؛ سرمایة اجتماعی؛ مدل کندوی عسل | ||
| عنوان مقاله [English] | ||
| Honeycomb Model to Explain the Role of Social Media in Identifying Entrepreneurial Opportunities: The Mediating Effect of Social Capital | ||
| نویسندگان [English] | ||
| Reza Kohanhooshnejad1؛ Hossein khanifar2؛ Razieh Kolali Khormouji1 | ||
| 1Department of management, Faculty of Humanities, Hazrat-e Masoumeh University, Qom, Iran | ||
| 2Department of management, Faculty of Management and Accounting, University of Tehran, College of Farabi, Qom, Iran | ||
| چکیده [English] | ||
| The domain of opportunity is the heart of the field of entrepreneurship, and recognizing opportunities is one of the primary vital steps to enter the business space. Understanding the role of different levels of social media, as a technological empowerment tool, based on the honeycomb model, is of particular importance in recognizing entrepreneurial opportunities. Social capital further enhances this importance by improving people's ability to recognize opportunities. Therefore, the purpose of this research is to fill the gap related to the role of social media in the recognition of entrepreneurial opportunities through the mediation of social capital. This research is applied in terms of purpose and descriptive-correlational in terms of method. The data of this research was collected from a sample of 295 female students of management and business majors of the state universities in Qom province, who were selected using the stratified random sampling method. The data was analyzed using structural equation modeling with PLS software. The findings of the research indicated that the levels of Instagram social media based on the honeycomb model (identity, conversation, sharing, presence, reputation, relationships, and groups) have a positive and significant effect on the recognition of entrepreneurial opportunities. In addition, the mentioned levels through the mediating variable of social capital indirectly have a positive and significant effect on the recognition of entrepreneurial opportunities. In addition, the findings revealed that the blocks of reputation and groups have the greatest impact on recognizing entrepreneurial opportunities, while the blocks of dialogue and reputation have the greatest impact on social capital. | ||
| کلیدواژه‌ها [English] | ||
| Social media, Honeycomb model, Opportunity recognition, Social capital | ||
| مراجع | ||
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