| 1. | An analysis of the effect of hostility on subjective complexity and intention to purchase customers of sport brands | |
| Volume 12, Issue 1, April 2020, Pages 259-283 | ||
| mahdi abhari satellu; saeid tabesh; Morteza Dousti; Rasool Nazari | ||
| 2. | Psychological Effects of Advertising in Cyberspace on Iranian Brand Equity and Marketing Mix | |
| Volume 13, Issue 3, November 2021, Pages 797-815 | ||
| Seyedeh Razieh Dastgheib; Ahmad Torkfar; Seyed mohammad ali Mirhosseini; Leila Jamshidian | ||
| 3. | The Effect of Sensory Marketing on Customer Satisfaction, Trust and Loyalty to Sports Brands | |
| Volume 9, Issue 3, December 2017, Pages 549-564 | ||
| Javad Mirzaei; Seyed Emad Hosseini | ||