University of Tehran Electronic Journals Database


1.	Evaluating Brand Equity and Its Determinants in Sportswear Industry (A Comparison of Iranian and Foreign Authentic Sport Brands)
	Volume 9, Issue 3, December 2017, Pages 515-529
	Rasoul Azadi; Bahram Yousefi; Hossein Eydi
	View Article PDF 251.44 K

2.	Investigating the Impact of Social Identity, Communication Appeals, and Product Classification on Brand Loyalty
	Volume 13, Issue 3, 2021, Pages 633-654
	Nader Seyyedamiri; Mohammad Jalali; Sareh Ghamkhar; Ali Davari
	View Article PDF 616.42 K

3.	The Effect of Social Media Marketing on Brand Loyalty
	Volume 9, Issue 1, July 2017, Pages 169-174
	elaheh hosseini; Masume Kalate seyfari
	View Article PDF 312.17 K

4.	The Study of factors affecting attitudinal and behavioral loyalty on Fan -Based Brand Equity (FBBE) of Football in Iranian Super League Clubs
	Volume 9, Issue 3, December 2017, Pages 373-387
	mohammad Rasoul khodadadi
	View Article PDF 174.53 K

5.	The Study of the Role of Brand Equity in Customer Citizenship Behavior in Sport Clubs of Mazandaran Province
	Volume 9, Issue 2, September 2017, Pages 343-358
	mahbobe abedi samakosh; Masoume Kalate Seyfari
	View Article PDF 683.66 K

6.	بررسی تأثیر هویت برند بر وفاداری مشتریان: از دیدگاه هویت اجتماعی
	Volume 6, Issue 2, April 1392, Pages 153-178
	علی شیرازی; حنظله زینوند لرستانی; احمدرضا کریمی مزیدی
	View Article PDF 669.78 K

Evaluating Brand Equity and Its Determinants in Sportswear Industry (A Comparison of Iranian and Foreign Authentic Sport Brands)