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طراحی مدل کارآفرینی دیجیتالی زنان برای مشاغل خانگی با رویکرد دادهبنیاد | ||
زن در توسعه و سیاست | ||
دوره 22، شماره 4، دی 1403، صفحه 941-963 اصل مقاله (918.17 K) | ||
نوع مقاله: بنیادی | ||
شناسه دیجیتال (DOI): 10.22059/jwdp.2025.383324.1008488 | ||
نویسندگان | ||
فریبا مصری عیسی لو1؛ ناصر سیف اللهی* 2؛ قاسم زارعی2 | ||
1کارشناسی ارشد، گروه مدیریت بازرگانی، دانشکدۀ علوم اجتماعی، دانشگاه محقق اردبیلی، اردبیل، ایران. | ||
2استاد، گروه مدیریت بازرگانی، دانشکدۀ علوم اجتماعی، دانشگاه محقق اردبیلی، اردبیل، ایران. | ||
چکیده | ||
کارآفرینی دیجیتال بهعنوان مفهومی نوین در عرصۀ کسبوکارها، به معنای بهرهگیری از فرصتهای فراهمشده توسط اینترنت، فناوری موبایل و رسانههای جدید است. هدف اصلی تحقیق حاضر طراحی مدل کارآفرینی دیجیتالی زنان برای مشاغل خانگی است. این تحقیق از نظر هدف کاربردی و از نظر روش کیفی است که با رویکرد دادهبنیاد اشتراوس و کوربین انجام گرفته و از نظر ماهیت، اکتشافی است. جامعۀ آماری پژوهش شامل استادان دانشگاهی و کارآفرینانی است که از طریق رسانههای اجتماعی و فضای دیجیتال کسبوکار خانگی راهاندازی کردهاند و سابقۀ کاری بیشتر از پنج سال دارند. در این تحقیق از روش نمونهگیری هدفمند و در برخی موارد از روش گلولهبرفی استفاده شد. ابزار گردآوری دادهها مصاحبههای عمیق و نیمهساختاریافته بود که با 14 نفر انجام گرفت و تا رسیدن به اشباع نظری پیش رفت. متن مصاحبهها با نرمافزار MAXQDA و با فنون کدگذاری و بهصورت تحلیل محتوای آشکار و نهفته تحلیل و درنهایت مدل پارادایمی ارائه شد. نتایج بیانگر این است که توانمندسازی کارآفرینانه، فناوری، عوامل فردی شرایط علی، فرصتها، زیرساختها، دانش افراد، عوامل زمینهای، و عوامل درونی و برقراری ارتباطات مؤثر، شرایط مداخلهگر کارآفرینی دیجیتال برای مشاغل خانگی هستند. در این راستا، راهبردهای پیشنهادی شامل بازاریابی دیجیتال، قوانین و مقررات دیجیتال، رهبری و مدیریت متخصص و پتانسیل تبلیغات اینترنتی هستند که کاربست این راهبردها پیامدهایی نظیر ایجاد شبکهای از روابط فراملی، ارزشآفرینی شغلی برای زنان و بهبود عملکرد اقتصادی دارد. | ||
کلیدواژهها | ||
رویکرد دادهبنیاد؛ کارآفرینی دیجیتالی زنان؛ مشاغل خانگی | ||
عنوان مقاله [English] | ||
Designing a Digital Entrepreneurship Model for Women in Home-Based Businesses with a Grounded Theory Approach | ||
نویسندگان [English] | ||
Fariba Mesri Eisalo1؛ Naser Seifollahi2؛ Ghasem Zarei2 | ||
11. Master’s Degree, Department of Business Management, Faculty of Social Sciences, University of Mohaghegh Ardabili, Ardabil, Iran. | ||
2Full Professor, Department of Business Management, Faculty of Social Sciences, University of Mohaghegh Ardabili, Ardabil, Iran. | ||
چکیده [English] | ||
Digital entrepreneurship is acknowledged as a novel concept in the business world, which pertains to utilizing opportunities provided by the internet, mobile technology, and new media. The primary goal of this investigation is to develop a digital entrepreneurship model that is tailored to the needs of women who operate home-based businesses. This research is applied in terms of purpose, qualitative in methodology, and employs the grounded theory approach of Strauss and Corbin. It is exploratory in nature. The statistical population of the research includes university professors and entrepreneurs who have established home-based businesses through social media and digital platforms and have over 5 years of work experience. In this study, purposive sampling and snowball sampling procedures were implemented. In-depth and semi-structured interviews were conducted with 14 individuals until theoretical saturation was attained. This was the data collection tool. Maxqda software was employed to analyze the interview transcripts, utilizing coding techniques and both manifest and latent content analysis. This process ultimately resulted in the presentation of a paradigmatic model.The findings indicate that entrepreneurial empowerment, technology, and individual factors serve as causal conditions, while opportunities, infrastructure, individual knowledge, and content serve as contextual factors. Internal factors and effective communication function as intervening conditions for digital entrepreneurship in home-based businesses. Proposed strategies include the potential of online advertising, specialized leadership and management, digital laws and regulations, and digital marketing strategies. The implementation of these strategies leads to the establishment of transnational networks, the creation of job value for women, and improved economic performance. | ||
کلیدواژهها [English] | ||
Digital Entrepreneurship, Grounded Theory, Home Businesses | ||
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مراجع | ||
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آمار تعداد مشاهده مقاله: 567 تعداد دریافت فایل اصل مقاله: 410 |