Study of the lived experience of Social Control in Megamalls of Tabriz city | ||
| توسعه محلی (روستائی-شهری) | ||
| Article 4, Volume 17, Issue 1 - Serial Number 32, June 2025 | ||
| DOI: 10.22059/jrd.2025.396207.668924 | ||
| Authors | ||
| Fatemeh Golabi* 1; Ali Boudaghi2; Hadi Semsarieh3 | ||
| 1Professor of Sociology and Member of the Women and Family Studies Department, Institute of Social Research, University of Tabriz, Faculty of Law and Social Sciences, University of Tabriz, Tabriz, Iran | ||
| 2, Department of Sociology, Faculty of Economics and Social Sciences, Shahid Chamran University of Ahvaz, Ahvaz, Iran | ||
| 3Master of Science in Sociology, Faculty of Law and Social Sciences, University of Tabriz, Tabriz, Iran. | ||
| Abstract | ||
| Nowadays, mega malls are considered as one of the centers that affect the lives of citizens, and in addition to creating a happy and fun atmosphere, they seek to achieve their commercial and consumer goals by implementing various policies. The following article discusses the various dimensions of social control in these centers through which the aforementioned policies are established and pursued. The research method is qualitative and phenomenological, and 31 interviews were conducted in city of Tabriz, Iran in 4 large shopping centers: Atlas, Laleh Park, Setareh Baran, and Ipak Palace in 2024. The sampling method was purposeful, and the interview process continued until theoretical saturation was reached, and then the results were analyzed using a 3-stage coding method (open, axial, and selective). The findings were categorized into two general categories: mass control in megamalls, including the axial codes of social communication control, consumption control, and traffic control; and individual control in megamalls, including the axial codes of dressing control, behavior control, and reorientation of individual tastes. It was determined that the social control policies that these centers implement have many positive and negative effects on different segments of society. Considering their commercial and consumer goals, one must be vigilant about the consequences of misleading citizens to indoor places under the banner of capitalist ideology and subject the aforementioned process to a serious scientific and principled review | ||
| Keywords | ||
| Behavior; Consumption; Mega Mall; Norms; Social Control | ||
| References | ||
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