Industry 4.0-enabled Customer-Centric Supply Chain Processes in Creative Industries: A Meta-Synthesis Framework | ||
| Industrial Management Journal | ||
| دوره 18، شماره 1، 2026، صفحه 221-256 اصل مقاله (1.22 M) | ||
| نوع مقاله: Original Research Article | ||
| شناسه دیجیتال (DOI): 10.22059/imj.2026.408437.1008277 | ||
| نویسندگان | ||
| Darya Yousefi* 1؛ Saeed Ghafoori2؛ Setareh Derakhshani3 | ||
| 1Ph.D. Candidate, Department of Information Technology Management, Faculty of Industrial Management and Technology, College of Management, University of Tehran, Tehran, Iran. | ||
| 2Faculty of Engineering and Natural Sciences, Technical University of Applied Sciences Wildau, Wildau, Germany. | ||
| 3Department of Operations Management, Faculty of Industrial Management and Technology, College of Management, University of Tehran, Tehran, Iran. | ||
| چکیده | ||
| Objective: This study addresses the critical gap in understanding how Industry 4.0 technologies—Artificial Intelligence (AI), Internet of Things (IoT), blockchain, and Extended Reality (XR)—synergistically transform customer-centric supply chains in creative industries (e.g., music, fashion, film). It moves beyond fragmented analysis to develop a unified framework for customer-integrated value delivery. Methodology: A systematic meta-synthesis was conducted following established seven-stage protocols. A targeted search across Scopus and Web of Science (2016–2025) identified relevant literature. After stringent screening and quality appraisal (the Critical Appraisal Skills Programme (CASP) checklist), 59 high-quality publications were analyzed through iterative coding and thematic analysis. Results: The analysis produced a novel framework of five interdependent components: (1) Customer-Integrated Value Creation (e.g., AI co-design), (2) Omnichannel & Immersive Fulfillment (e.g., XR commerce), (3) Dynamic Value Capture Models (e.g., fan-driven financing), (4) Algorithmic & Gamified Community Engagement, and (5) Networked Co-Creation Ecosystems. The framework demonstrates how AI, IoT, blockchain, and XR interconnect to transform linear supply chains into agile, experiential, community-integrated value networks. Conclusion: This study presents the first synthesized framework for Industry 4.0-enabled, customer-centric supply chains in creative industries. It bridges technology, culture, and operations management, offering researchers a structured model for future inquiry and providing practitioners with a strategic roadmap for building responsive, community-driven operations. The research fills a significant literature gap and offers a blueprint for competitive advantage in the digital creative economy. | ||
| کلیدواژهها | ||
| Industry 4.0؛ customer-centric supply chain؛ creative industries؛ digital technologies؛ meta-synthesis | ||
| مراجع | ||
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آمار تعداد مشاهده مقاله: 297 تعداد دریافت فایل اصل مقاله: 297 |
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