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ترسیم آینده گردشگری هوشمند کشاورزی در استان کرمانشاه و راهکارهای توسعه آن | ||
| تحقیقات اقتصاد و توسعه کشاورزی ایران | ||
| دوره 56، شماره 3، آذر 1404، صفحه 179-213 اصل مقاله (2.05 M) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22059/ijaedr.2026.405179.669397 | ||
| نویسندگان | ||
| امیرحسین علی بیگی* ؛ معصومه تقی بیگی | ||
| گروه ترویج و آموزش کشاورزی، پردیس کشاورزی و منابع طبیعی، دانشگاه رازی، کرمانشاه، ایران | ||
| چکیده | ||
| پژوهش حاضر با هدف ترسیم آینده گردشگری هوشمند کشاورزی و راهکارهای توسعه آن بر اساس تحلیل میدان نیرو در استان کرمانشاه به صورت آمیخته (کیفی-کمی) انجام شد. جامعه پژوهش خبرگان بخش کشاورزی و گردشگری استان و کشاورزان مطلع کلیدی به تعداد 18 نفر بودند که به صورت هدفمند معیاری و گلوله برفی انتخاب شدند. تحلیل دادههای فاز کیفی با استفاده از دو مرحله کدگذاری باز و محوری از طریق نرمافزارMaxqdawin18 انجام شد که به شناسایی 55 مانع و 43 تسهیلکننده در هفت بعد عامل اقتصادی، نهادی، زیرساختی، اجتماعی، آموزشی، روانشناختی و فرهنگی انجامید. موانع و تسهیلکنندههای شناسایی شده در قالب پرسشنامه تنظیم و به بررسی وضعیت موجود آنها پرداخته شد. پس از تکمیل پرسشنامهها، دادههای به دست آمده کدگذاری شده و بر مبنای روش تحلیل میدان نیرو با استفاده از نرمافزارهای SPSSWin20 وPath makerwin5.5 توصیف و تحلیل شدند. بر اساس نتایج، برآیند امتیاز نیروهای موانع در تمامی هفت عامل شناسایی شده بیش از تسهیلکنندهها بود. این برآیند منفی به وضوح نشان میدهد که اکوسیستم گردشگری هوشمند کشاورزی در یک «تعادل نامطلوب» و «حالت ایستایی» قرار دارد. در این وضعیت موانع آنقدر قوی هستند که هر گونه تلاش برای تغییر و حرکت به سمت توسعه را خنثی میکنند. با توجه به یافتههای پژوهش، خروج از تعادل نامطلوب موجود مستلزم اجرای همزمان راهکارهای یکپارچه در سطوح نهادی، زیرساختی و توانمندسازی است. از جمله این اقدامات، ایجاد برنامهای عملگرا با محوریت ایجاد پلتفرم دیجیتال یکپارچه استان است که بتواند با پیوند دادن مستقیم کشاورزان به بازار، سادهسازی مدیریت و ارتقای بازاریابی هوشمند، به عنوان موتور محرک اولیه توسعه در این حوزه عمل کند. | ||
| کلیدواژهها | ||
| گردشگری هوشمند؛ گردشگری کشاورزی؛ تحلیل میدان نیرو؛ نسل چهارم گردشگری؛ موانع و تسهیلکنندهها | ||
| عنوان مقاله [English] | ||
| Delineating the future of smart agricultural tourism in Kermanshah province and its development Strategies | ||
| نویسندگان [English] | ||
| Amirhossein Alibaygi؛ Masoumeh Taghibaygi | ||
| Department of Agricultural Extension and Education, College of Agriculture & Nature Resources, Razi University, Kermanshah, Iran | ||
| چکیده [English] | ||
| The current study attempted to investigate on the future of smart agricultural tourism and identify development strategies based on force field analysis in Kermanshah Province using a mixed-methods approach (qualitative and quantitative). The research population consisted of experts from the agricultural and tourism sectors and key informant farmers, totaling 18 individuals. These participants were selected purposefully using specific criteria and snowball sampling methods. Data analysis for the qualitative phase was performed using two stages of open and axial coding through MaxqdaWin18 software, resulting in the identification of 55 barriers and 43 facilitators across seven dimensions: economic, institutional., infrastructural., social., educational., psychological., and cultural factors. The identified barriers and facilitators were compiled into a questionnaire, which was then used to assess their current status. After collecting the completed questionnaires, the data were coded, described, and analyzed using force field analysis methods with SPSSWin20 and Pathmakerwin5.5 software. The results indicated that the scores for barrier forces across all seven identified factors were higher than those for facilitators. This negative outcome clearly indicates that the smart agritourism ecosystem is in an "unfavorable equilibrium" and a "static state." In this condition, the barriers are so strong that they negate any efforts to initiate change and move toward development. According to the research finding, overcoming the existing unfavorable balance requires the simultaneous implementation of integrated solutions at the institutional, infrastructure, and empowerment levels. Among these measures is the creation of an action-oriented program focused on creating an integrated digital platform for the province that can act as the primary driving force for development in this area by directly linking farmers to the market, simplifying management, and promoting smart marketing. | ||
| کلیدواژهها [English] | ||
| Agricultural tourism, Barriers and Facilitators, Force field analysis, Fourth generation tourism, Smart tourism | ||
| مراجع | ||
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