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تحلیل نظاممند مسائل صنعت نشر دیجیتال در ایران با استفاده از روش فراترکیب | ||
| بررسیهای مدیریت رسانه | ||
| دوره 4، شماره 4، 1404، صفحه 631-654 اصل مقاله (1.58 M) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22059/mmr.2026.408500.1234 | ||
| نویسندگان | ||
| سیدطه رضا نیرهدی* 1؛ محسن مطیعی2؛ سیدحبیب اله طباطبائیان2؛ مهدی الیاسی3 | ||
| 1دانشجوی دکتری، گروه مدیریت فناوری و کارآفرینی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران. | ||
| 2دانشیار، گروه مدیریت فناوری و کارآفرینی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران. | ||
| 3استاد، گروه مدیریت فناوری و کارآفرینی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران. | ||
| چکیده | ||
| = هدف: تحولات فناوری اطلاعات و ارتباطات در دهههای اخیر، صنعت نشر را دگرگون کرده و گونهای نو از تولید و توزیع محتوا با عنوان «نشر دیجیتال» پدید آورده است. با وجود ظرفیتهای گسترده، صنعت نشر دیجیتال در ایران همچنان با چالشهای متعددی روبهروست. هدف این پژوهش، شناسایی و دستهبندی نظاممند مسائل و چالشهای این صنعت و ارائه تصویری جامع از وضعیت موجود است. روش: پژوهش حاضر از نظر هدف، کاربردی و از نظر ماهیت، کیفی است و با روش فراترکیب (Meta-Synthesis) انجام شده است. جامعه پژوهش شامل مقالات علمی–پژوهشی فارسی و انگلیسی منتشرشده بین سالهای ۲۰۱۰ تا ۲۰۲۴ است. برای اطمینان از اعتبار نتایج، یافتهها در جلسات گروه کانونی با خبرگان صنعت بررسی و اصلاح گردید. یافتهها: یافتههای پژوهش منجر به شناسایی ۷۵ مسئله در قالب ۱۵ مضمون سازماندهنده شد. مهمترین این مضامین عبارتاند از ضعف در کیفیت خدمات پلتفرمها، ناکارآمدی مدلهای کسبوکار و بومسازگان، چالشهای ناشی از ترجیحات مصرفکننده، محدودیتهای فناورانه و شکاف دانشی، و ضعف در بازاریابی تخصصی. مقایسه تطبیقی مطالعات داخلی و خارجی نشان داد بخشی از چالشها ماهیتی جهانی دارند، اما مسائلی چون نقض حقوق مالکیت فکری، ضعف چارچوبهای قانونی و کمبود نیروی متخصص، مختص ایران است. نتیجهگیری: در نتیجه، صنعت نشر دیجیتال ایران هنوز در مرحله استقرار نهادی قرار دارد و گذار به بلوغ آن نیازمند اصلاحات هماهنگ در سطوح فناورانه، حقوقی و فرهنگی است. یافتههای این پژوهش میتواند مبنای سیاستگذاری ملی و برنامهریزی توسعه این صنعت قرار گیرد. | ||
| کلیدواژهها | ||
| نشر الکترونیک؛ نشر دیجیتال؛ کتاب الکترونیک؛ کتاب دیجیتال؛ صنایع خلاق دیجیتال؛ مالکیت فکری | ||
| عنوان مقاله [English] | ||
| A Systematic Analysis of Challenges in Iran's Digital Publishing Industry using Meta-Synthesis Approach | ||
| نویسندگان [English] | ||
| Sayyed Taha Reza Nayyerhdoa1؛ Mohsen Motiei2؛ Seyed Habibolah Tabatabaeian2؛ Mahdi Elyasi3 | ||
| 1PhD Candidate, Department of Technology Management and Entrepreneurship, Allameh Tabatabaei University, Tehran, Iran. | ||
| 2Associate Prof., Department of Technology Management and Entrepreneurship, Allameh Tabatabaei University, Tehran, Iran. | ||
| 3Prof., Department of Technology Management and Entrepreneurship, Allameh Tabatabaei University, Tehran, Iran. | ||
| چکیده [English] | ||
| Objective The rapid advancement of information and communication technologies has fundamentally transformed the publishing industry worldwide, giving rise to new forms of content production, distribution, and consumption collectively referred to as digital publishing. Unlike traditional publishing, digital publishing is not limited to the mere digitization of printed materials; rather, it encompasses an integrated ecosystem of technological infrastructures, business models, content formats, distribution platforms, user experiences, and regulatory frameworks. Globally, digital publishing has become one of the most dynamic segments of the creative economy, supported by developments such as cloud services, data analytics, phantomization, artificial intelligence, self-publishing, and interactive multimedia formats. In Iran, however, despite the evident cultural, educational, and economic potential of digital publishing, the sector has not yet reached a mature stage of development and continues to face numerous structural, institutional, technological, and market-related challenges. The present study was conducted to provide a systematic and comprehensive understanding of the challenges facing Iran’s digital publishing industry. Although previous domestic and international studies have examined particular aspects of digital publishing, such as consumer behavior, technological adoption, copyright, digital libraries, business models, and publishing innovation, there has been a lack of an integrated framework capable of organizing these fragmented findings into a coherent picture of the industry’s challenges. This gap is particularly important in the Iranian context, where digital publishing development is affected not only by global technological trends but also by country-specific legal, economic, cultural, and institutional constraints. Therefore, the main objective of the study is to identify, categorize, and interpret the major issues and challenges of Iran’s digital publishing industry in a systematic manner. More specifically, the study seeks to answer the following question: What are the main challenges of Iran’s digital publishing industry, and how can they be organized into a meaningful analytical structure for policy and strategic decision-making? By addressing this question, the study aims to provide an evidence-based foundation for national policymaking, industrial development planning, and future scholarly research in the field of digital creative industries. Research Methodology This research is applied in purpose and qualitative in nature. It employs the meta-synthesis method in order to integrate and reinterpret the findings of previous studies on digital publishing. The study follows the seven-step framework proposed by Sadlowski and Barroso, which is designed to synthesize qualitative and descriptive findings in a systematic and theoretically meaningful way. The philosophical orientation of the study is interpretivist, and its analytical logic is inductive, as the researchers sought to derive a conceptual structure of industry challenges from the accumulated body of research rather than test a pre-existing model. The research population consisted of peer-reviewed Persian and English academic articles published between 2010 and 2024. The researchers searched major academic databases, including Scopus, Web of Science, and Noormags, using keywords related to digital publishing, e-books, publishing innovation, digital transformation in publishing, digital libraries, and intellectual property. The search was limited to publications in fields such as business, management, economics, sociology, and social sciences. After a systematic screening process based on relevance, citation-based importance, title, abstract, keywords, and full-text review, 142 final articles were selected for analysis, including 92 English and 50 Persian articles. The full texts of the selected articles were examined in depth, and all concepts referring to problems or challenges in digital publishing were extracted. This process yielded 4,404 open codes in total, including 3,308 from English sources and 1,096 from Persian sources. Through iterative coding and thematic analysis using Maxqda 2019, the researchers refined these data into 69 axial codes and, after expert validation, finalized 75 distinct issues. These issues were then grouped into 15 organizing themes that together represent the systemic structure of challenges in Iran’s digital publishing industry. To enhance the validity, richness, and credibility of the findings, the study incorporated three focus group sessions with industry experts. Participants included digital platform CEOs, digital and non-digital publishers, publishing researchers, digital content specialists, experienced digital content users, and university scholars. These focus groups were used to review, revise, validate, and enrich the synthesized findings. The study also strengthened methodological trustworthiness through triangulation of data sources and methods, expert review, consensus-building in ambiguous cases, transparent documentation of procedures, and continuous feedback during the research process. Findings The findings of the study reveal that Iran’s digital publishing industry faces a broad and interconnected set of 75 challenges organized into 15 major themes. The five most important themes, which together account for the majority of identified issues, are weak quality and service provision of digital book platforms, weak business models and ecosystem structure, consumer preference-related challenges, technological limitations and knowledge gaps in product development and ecosystem expansion, and weak specialized marketing and responsiveness to market dynamics. These themes indicate that the challenges of digital publishing in Iran are not isolated but systemic, cutting across technological, managerial, economic, legal, and cultural dimensions. At the platform level, major problems include outdated software technologies, obsolete service features, security weaknesses, poor search performance, inadequate user interface design, insufficient personalization, limited text editing options, synchronization problems across devices, and the lack of effective quality control and standardization for digital content. These weaknesses reduce user satisfaction and hinder the ability of platforms to provide competitive and reliable digital reading experiences. At the ecosystem and business model level, the study identified outdated business models, destructive competition between digital and traditional publishing, weak ecosystem coordination, the absence of standardization, and insufficient integration of textual and content formats. These issues reflect the immaturity of the industrial structure and the lack of coherent institutional arrangements necessary for sustainable growth. Consumer-related challenges include limited purchase of digital products, weak digital reading culture, low awareness of the benefits of digital publishing, low overall reading rates, health concerns associated with digital devices, parental supervision difficulties, and limited alignment between produced content and audience preferences. These issues suggest that demand-side barriers are a major obstacle to the development of the market. The study also reveals important technological and knowledge-related limitations, including high infrastructure costs, weak access to the internet and digital devices, insufficient research on digital publishing, outdated information storage and archiving practices, dependence on foreign services and platforms, and the incomplete digitization of written content. Moreover, the industry has not kept pace with rapid changes in the regimes of content production, distribution, and consumption, especially in relation to multimedia integration, digital-native content, and fast-moving publishing technologies. Additional findings concern weak specialized marketing, poor pricing strategies, weak user retention mechanisms, and limited ability of industry players to understand market preferences. Producer-level challenges include inefficient content management systems, poor organizational management, lack of economic sustainability, and high production costs. Structural problems also exist in market regulation, long-term financing, and investment incentives, while governance-related issues include weak platform regulation, inefficient legal frameworks, time-consuming licensing procedures, prior censorship, fragmented public institutions, and the exclusion of digital publishing from state subsidy structures. The comparative analysis between Persian and international studies is one of the most important contributions of the research. It shows that several challenges, such as poor platform service quality, weak business models, consumer-related barriers, technological gaps, and marketing problems, are global in nature. However, two major themes emerged as especially specific to Iran: the violation of intellectual property rights and the weakness of legal frameworks, and the shortage of specialized human capital. Intellectual property violations, digital piracy, weak enforcement mechanisms, lack of effective copyright culture, and Iran’s non-membership in key international copyright conventions constitute a major structural barrier to the growth of the sector. Similarly, the shortage of skilled professionals in areas such as digital content production, user experience design, digital marketing, and platform management reflects a serious human capital gap. The findings also suggest that Iran’s digital publishing industry is still in a stage of institutional establishment rather than maturity. While international studies mainly focus on optimization, innovation, personalization, and competitiveness in mature markets, domestic studies continue to emphasize foundational structural issues such as legal protection, human capital development, and basic ecosystem formation. Discussion & Conclusion The study concludes that the challenges of Iran’s digital publishing industry are multidimensional, systemic, and deeply interconnected. The industry cannot be understood merely through technological or market-based explanations; rather, it must be analyzed as a complex ecosystem shaped by the interaction of legal, institutional, cultural, economic, and technological factors. The central conclusion is that Iran’s digital publishing sector has not yet reached the maturity stage observed in many advanced markets and remains primarily engaged in building the institutional and infrastructural foundations necessary for sustainable development. From a policy perspective, the findings indicate that the development of the industry requires coordinated reforms on several fronts. The most urgent priorities include updating intellectual property laws for the digital era, strengthening enforcement mechanisms against piracy, designing specialized academic and professional training programs in digital publishing management, promoting a culture of legal payment for digital content, improving technological infrastructure, and supporting the development of local platforms and digital-native content. The study also points to the importance of international collaboration for accessing new markets, acquiring technical knowledge, and improving global competitiveness, although such efforts are currently constrained by sanctions and limited transnational connectivity. Theoretically, the study contributes to the literature by offering a structured and context-sensitive framework for understanding the digital publishing industry in Iran through a meta-synthesis approach. Methodologically, it demonstrates the value of combining systematic literature synthesis with expert validation to build a robust analytical model for an emerging industry. Practically, it provides a scientific basis for policymakers, publishers, platform managers, investors, and educational institutions seeking to design interventions for the future development of the sector. Overall, the study shows that the future of digital publishing in Iran depends not only on technological adoption but also on institutional reform, ecosystem coordination, legal modernization, and cultural change. Without such coordinated efforts, the gap between Iran and leading countries in the digital publishing industry is likely to persist. | ||
| کلیدواژهها [English] | ||
| Electronic Publishing, Digital Publishing, E-books, Digital Creative Industries, Intellectual Property, Meta-Synthesis | ||
| مراجع | ||
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