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تحلیل کیفی چالشهای مدیریت سرمایۀ انسانی در خبرگزاریهای ایرانی | ||
| بررسیهای مدیریت رسانه | ||
| دوره 5، شماره 1، 1405، صفحه 85-102 اصل مقاله (449.43 K) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.22059/mmr.2026.412515.1257 | ||
| نویسندگان | ||
| هادی مقدم زاده* 1؛ رحیم خاکی2 | ||
| 1دکتری، گروه مدیریت منابع انسانی، پردیس بینالمللی ارس، دانشگاه تهران، تبریز، ایران. | ||
| 2دانشجوی دکتری، گروه مدیریت رسانه، پردیس بینالمللی کیش، دانشگاه تهران، کیش، ایران. | ||
| چکیده | ||
| هدف: از آنجا که پایۀ صنعت رسانه بر تولید محتوا استوار است و کالاهای رسانهای ماهیتی اطلاعاتی، خلاقانه و وابسته به توان حرفهای تولیدکنندگان محتوا دارند، چگونگی تعامل مدیریت خبرگزاریها با نیروی انسانی، میتواند بر کیفیت خبر، اعتبار سازمان رسانهای و توان رقابتی آن اثر مستقیم بگذارد. هدف پژوهش حاضر، آسیبشناسی چالشهای مدیریتی خبرگزاریهای ایرانی در تعامل با سرمایۀ انسانی و شناسایی مهمترین مقولههای مسئلهساز در این حوزه است. روش: این پژوهش با رویکرد کیفی اجرا شده است. دادههای پژوهش از طریق مطالعه اسنادی، مشاهده و تحلیل نظری و مصاحبههای نیمهساختیافته با مدیران، خبرنگاران ارشد و دبیران سرویس خبرگزاریهای ایرانی گردآوری شد. نمونهگیری تا دستیابی به اشباع نظری ادامه یافت و دادههای حاصل از مصاحبهها پس از پیادهسازی، از طریق کدگذاری سهمرحلهای باز، محوری و گزینشی تحلیل شدند. یافتهها: چالشهای مدیریتی خبرگزاریهای ایرانی در تعامل با سرمایۀ انسانی را میتوان در چهار مقولۀ اصلی دستهبندی کرد: 1. عوامل مرتبط با رضایت و وضعیت فردی کارکنان؛ 2. عوامل مرتبط با کیفیت کار و محتوای خبری؛ 3. عوامل مرتبط با امکانات و منابع؛ 4. عوامل مدیریتی و بالادستی محیطی. در مقولۀ نخست، درآمد، امنیت شغلی، منزلت شغلی و ارزشیابی عادلانه برجسته شد. در مقولۀ دوم، ضعف آموزش، فشار کاری، کاهش انگیزه، عدم تناسب تخصص با جایگاه شغلی، محدودیتهای خبری و خودسانسوری اهمیت یافت. در مقولۀ سوم، کمبود تجهیزات، استاندارد نبودن امکانات، دشواریهای منابع انسانی و ضعف ساختار تحریریهای شناسایی شد. در مقولۀ چهارم نیز غیرتخصصی بودن بخشی از مدیریتهای ارشد، غلبه روابط بر ضوابط، فشارهای محیطی و خلأهای قانونی و صنفی از مهمترین چالشها بود. نتیجهگیری: مسئله اصلی خبرگزاریهای ایرانی در تعامل با سرمایۀ انسانی، فقط کمبود منابع یا نارضایتی شغلی نیست، بلکه نوعی ضعف ساختاری در مدیریت، نگهداشت، توانمندسازی و بهرهگیری از ظرفیت نیروهای حرفهای است. بهبود وضعیت موجود، مستلزم حرکت از مدیریت اداری و کوتاهمدت به مدیریت رسانهای تخصصی، شایستهمحور، توانمندساز و مبتنی بر فهم اقتصاد رسانه و ویژگیهای صنایع خلاق است. | ||
| کلیدواژهها | ||
| خبرگزاری؛ مدیریت رسانه؛ سرمایۀ انسانی؛ مدیریت منابع انسانی؛ آسیبشناسی مدیریتی؛ کیفیت خبر | ||
| عنوان مقاله [English] | ||
| A Qualitative Analysis of Human Capital Management Challenges in Iranian News Agencies | ||
| نویسندگان [English] | ||
| Hadi Moghaddamzadeh1؛ Rahim Khaki2 | ||
| 1PhD., Department of Human Resource Management, Aras International Campus, University of Tehran, Tabriz, Iran. | ||
| 2PhD Candidate, Department of Media Management, Kish International Campus, University of Tehran, Kish, Iran. | ||
| چکیده [English] | ||
| Objective News agencies are among the most important institutional actors in the production, processing, and distribution of news. Unlike many conventional organizations whose competitive advantage may depend primarily on financial resources, physical infrastructure, or technological assets, news agencies rely fundamentally on the knowledge, creativity, professional judgment, speed, accuracy, and ethical commitment of their human capital. In media organizations, and particularly in news agencies, human resources are not merely operational employees; they are the core producers of informational and symbolic value. Reporters, senior journalists, service editors, photographers, and newsroom managers directly shape the quality, credibility, timeliness, and social impact of news output. Therefore, the quality of managerial interaction with human capital can significantly influence organizational performance, professional motivation, news quality, and the long-term sustainability of media institutions. Despite this importance, Iranian news agencies face multiple managerial, structural, professional, and environmental challenges in their relationship with human resources. These challenges include job insecurity, inadequate income, weak professional status, limited opportunities for advancement, insufficient training, lack of fair evaluation systems, shortage of equipment, non-specialized management, and external pressures affecting journalistic work. The present study aims to identify and analyze the major managerial challenges of Iranian news agencies in their interaction with human capital and to provide a conceptual classification of these challenges. The central problem addressed in this study is the gap between the strategic importance of human capital in news agencies and the actual managerial practices used to attract, retain, motivate, evaluate, and empower this capital. Although the performance of news agencies depends heavily on skilled and creative employees, existing managerial structures do not always provide the conditions necessary for professional development, organizational commitment, and high-quality journalistic production. In many cases, employees experience weak job security, inadequate recognition, limited participation in decision-making, and insufficient support for professional growth. At the same time, managers face constraints related to budget, organizational structure, recruitment, political and environmental pressures, and the availability of qualified staff. This study therefore asks: What are the main managerial challenges faced by Iranian news agencies in dealing with their human capital, and how can these challenges be conceptually categorized? Research Methodology This study employed a qualitative research approach, which was considered appropriate due to the exploratory nature of the research problem and the need to understand the lived experiences, perceptions, and interpretations of media professionals. Data were collected through documentary review, preliminary field observation and theoretical analysis, and semi-structured interviews with two groups of participants: managers of Iranian news agencies and professional newsroom staff, including senior reporters and service editors. The inclusion of both managerial and employee perspectives allowed the study to avoid a one-sided analysis and to provide a more comprehensive understanding of the issue. The research population consisted of individuals working in Iranian news agencies based in Tehran. Sampling was conducted purposefully and continued until theoretical saturation was achieved. In total, nine news agency managers and seventeen senior reporters and service editors participated in the interviews. The interviews explored themes such as job satisfaction, job security, income, professional training, access to facilities and equipment, access to news sources, professional constraints, managerial recognition, organizational support, recruitment challenges, quality of human resources, and interactions with political, economic, and institutional power structures. After each interview, the content was transcribed and prepared for analysis. Data analysis was conducted through a three-stage coding process, including open coding, axial coding, and selective coding. In the open coding stage, significant statements, concepts, and recurring meanings were extracted from the interview texts. In the axial coding stage, related codes were compared, grouped, and organized into broader conceptual categories. In the selective coding stage, the main categories were integrated into a coherent analytical framework explaining the managerial challenges of Iranian news agencies in relation to human capital. The analysis continued alongside data collection, allowing the researcher to refine interview questions and deepen the exploration of emerging categories. Saturation was confirmed when the final interviews no longer produced new codes or categories. Findings The findings revealed four main categories of challenges in the interaction between Iranian news agency management and human capital. The first category includes factors related to employee satisfaction and individual working conditions. This category consists of income and benefits, job security, professional status, career advancement, participation in decision-making, and fair evaluation. Many participants emphasized that inadequate compensation, uncertain career prospects, weak recognition, and the absence of transparent evaluation systems negatively affect motivation and organizational commitment. The second category includes factors related to the quality of journalistic work and news content. These factors include work pressure and stress, lack of alignment between education and job position, insufficient professional training, outdated knowledge, repetitive and imitative news topics, limited use of scientific consultants, weak motivation, lack of passion for journalism, professional restrictions, and self-censorship. These elements directly influence the quality, creativity, and independence of news production. The third category concerns organizational facilities and resources. Participants referred to shortage and non-standardization of equipment, difficulties related to commuting and workplace accessibility, and the lack of professional editorial boards or structured newsroom support. The fourth category includes managerial, structural, and environmental factors. These include non-specialized senior management, government-oriented or appointment-based managerial structures, lack of strategic planning, weak loyalty to the founding mission of news agencies, dominance of personal relations over professional criteria, appointment of unqualified individuals, external pressures from sources of power and wealth, avoidance of politically sensitive news, dependence on resources in exchange for non-critical coverage, absence of clear recruitment regulations, and lack of effective professional associations or unions. Discussion & Conclusion The results indicate that the challenges of human capital management in Iranian news agencies are multidimensional and interconnected. They cannot be reduced to individual dissatisfaction, lack of financial resources, or external pressure alone. Rather, they reflect a deeper structural weakness in the way human capital is understood and managed. In many cases, employees are treated as replaceable operational forces rather than as strategic, creative, and knowledge-based assets. This managerial outlook limits investment in training, weakens motivation, reduces organizational trust, and prevents the formation of a professional and innovative newsroom culture. Furthermore, non-specialized management and relation-based appointments undermine meritocracy and weaken the professional autonomy of news agencies. Environmental pressures and legal gaps further intensify these internal weaknesses by limiting journalistic freedom, increasing self-censorship, and reducing employees’ sense of professional security. The study concludes that improving the performance of Iranian news agencies requires a fundamental redefinition of the relationship between management and human capital. Human resources in news agencies must be viewed as strategic assets whose motivation, professional development, ethical commitment, and creative capacity determine the quality and credibility of media output. At the organizational level, news agencies need transparent systems for recruitment, training, evaluation, promotion, compensation, and professional participation. At the managerial level, senior managers should possess media expertise, newsroom experience, understanding of media economics, and awareness of the specific characteristics of creative industries. At the policy level, stronger legal and professional support is needed to protect journalists, strengthen occupational security, and reduce non-professional interference in editorial work. Ultimately, the future competitiveness and social influence of Iranian news agencies depend not only on technology and financial resources, but also on the ability to manage, empower, and retain skilled, motivated, and creative human capital. | ||
| کلیدواژهها [English] | ||
| News agency, Media management, Human capital, Human Resource Management, Iranian Media, Newsroom Management, Qualitative Research, Journalistic Work | ||
| مراجع | ||
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رضائیان، مجید و شکوری، محمد (1402). نقش عدالت سازمانی در کیفیت زندگی کاری کارکنان شبکه آموزش سیمای جمهوری اسلامی ایران. بررسیهای مدیریت رسانه، 2(3)، 318- 336.
سلطانیفر، محمد و مرتضوی، محمودرضا (1388). مدل مطلوب مدیریت تحریریه سازمان رسانه در بحران: مطالعه موردی مدیریت سازمان خبرگزاری ایرنا. فصلنامه بصیرت، 16(44)، 125- 146.
شریفی، سیدمهدی؛ جلیلوند، محمدرضا و شیدایی، سعید (1402). تحلیل عوامل شغلی و اجتماعی مؤثر در نگهداشت نیروی انسانی در صنایع خلاق: نمونه پژوهش کارکنان خبر سازمان صداوسیما. بررسیهای مدیریت رسانه، 2(2)، 177- 200.
معدنکن، سعید؛ دامغانیان، حسین؛ آذر، عادل و مقدم، علیرضا (1404). تدوین چارچوب کیفی توانمندسازی استعدادهای متخصص نسل بومیان دیجیتال در سازمان صداوسیما: رویکرد نظریه دادهبنیاد. بررسیهای مدیریت رسانه، 4(2)، 216- 244.
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آمار تعداد مشاهده مقاله: 54 تعداد دریافت فایل اصل مقاله: 31 |
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سامانه مدیریت نشریات علمی. قدرت گرفته از سیناوب