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Towards flectronhc Customer Relationship Management: An e-CRM Solutions Development Methodolo | ||
| Interdisciplinary Journal of Management Studies (Formerly known as Iranian Journal of Management Studies) | ||
| مقاله 5، دوره 1، شماره 1 - شماره پیاپی 643164، اردیبهشت 2007، صفحه 73-89 اصل مقاله (271.79 K) | ||
| شناسه دیجیتال (DOI): 10.22059/ijms.2011.23407 | ||
| نویسندگان | ||
| Ahmad Jafarnejad1؛ Caro Look2؛ Asif Monshi3 | ||
| 1(Associate professor University of Tehran) | ||
| 2(professor, University of Tehran) | ||
| 3(Ms. Graduat, d From Faculty of Managem | ||
| چکیده | ||
| customer is felt more and more. Today organizations can't make it faraway without giving attention to their customer's needs. For this purpose organizations try out many concepts which can help them be leader in managing their customers. One such concept is the Customer Relationship Management (CRM). CRM has come a long way since its inception in business circles and its major change is felt in today's internet era. The internet has given rise to the e-CRM. The concept of e-CRM is to manage the customers through the Internet. In deploying CRMle-CRM solutions, organizations don't tend to plan strategically and also don't have a proper methodology in place that will guide them in rolling out their customer initiatives at any stage of their CRMle-CRM. By Taking the above view into consideration ... | ||
| کلیدواژه‌ها | ||
| Customer relationship management؛ electronic Customer Relationship Management؛ Internet؛ Positional Matrix.؛ Strategy | ||
| عنوان مقاله [English] | ||
| Towards flectronhc Customer Relationship Management: An e-CRM Solutions Development Methodolo | ||
| نویسندگان [English] | ||
| Ahmad Jafarnejad1؛ Caro Look2؛ Asif Monshi3 | ||
| چکیده [English] | ||
| customer is felt more and more. Today organizations can't make it faraway without giving attention to their customer's needs. For this purpose organizations try out many concepts which can help them be leader in managing their customers. One such concept is the Customer Relationship Management (CRM). CRM has come a long way since its inception in business circles and its major change is felt in today's internet era. The internet has given rise to the e-CRM. The concept of e-CRM is to manage the customers through the Internet. In deploying CRMle-CRM solutions, organizations don't tend to plan strategically and also don't have a proper methodology in place that will guide them in rolling out their customer initiatives at any stage of their CRMle-CRM. By Taking the above view into consideration ... | ||
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