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نقش شرکتهای تعاونی روستایی در توسعه بازاریابی محصولات کشاورزی | ||
فصلنامه دانش مدیریت (منتشر نمی شود) | ||
مقاله 8، دوره 24، شماره 0 - شماره پیاپی 1000123، فروردین 1373 اصل مقاله (243.24 K) | ||
نویسنده | ||
دکتر غلامرضا طالقانی* | ||
عنوان مقاله [English] | ||
The. Impact of Rural Cooperatives on Marketing of Agricultural Products | ||
چکیده [English] | ||
With respect to the role and status of cooperatives in harvesting, market supply and eventually the development and improvement of income and status level of farmers, the performance of such cooperatives have to be screened .and surveyed. The major aim of this article is the estimation of success and achievement level of such cooperatives as regard to marketing agricultural products, and diagnosing the problems and impediments in this respect. The qualitative improvement of agriculfural prodvct and the income of fanners, improvement and development of services and agricultural product marketing requires a strong linking vehicle which only the rural cooperatives can afford to carry out this critical task. Field research, interview of responsible people of relevant organizations, unions, rural cooperatives, data and information gathering from other sources, interview with farmers, and documenting all the information for analysis have been used in generating this article. | ||
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