Marketing: Organization Objectives foilowup | ||
| فصلنامه دانش مدیریت (منتشر نمی شود) | ||
| Article 2, Volume 19, Issue 0 - Serial Number 1000127, December 1992 PDF (305.52 K) | ||
| Abstract | ||
| Mark e tin g is 0n e 0f the imp0rtant management subjects which nowadays in third world countries has been paid much less attention. The reasonable ground for the existence of such problem is the lack of the recognition of managers of the importance of such a subject matter. describes In this article dr. namak forosh and defines marketing in order to make clear its very essence and objective. The many different definitions of marketing such as, sale market, commodity and market survey, market search, planning of market policies, market conditions and customer awareness studies, and all the business and trade activities have been analysed in this article. The writer considers marketing as the science of organization's objectives fOLLOWUP, or the science of organizational evolution and believes that this subject among management knowledge has more integrated definitions" ' than what has been offered-up to now. The writer in this article finally concludes that marketing not only is not a peculiarity OF western societies or profit and product oriented organizations, hut it has vast application. As a matter of fact it is related to all the institutions of societies and it has to be utilized in all organizations. Whether they are product oriented, or serviceoriented , profit or nonprofit organization and public or private. | ||
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