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Web 2.0 Business Models Taxonomy and its Relation with Web 2.0 Features | ||
| Journal of Information Technology Management | ||
| مقاله 9، دوره 5، شماره 3، بهمن 2013، صفحه 169-190 اصل مقاله (1.17 M) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22059/jitm.2013.36509 | ||
| نویسندگان | ||
| Ali Masoumi Lari1؛ Monireh Hosseini* 2 | ||
| 1M.Sc. Student in Information Technology, K. N. Toosi University of Technology, Tehran, Iran | ||
| 2Assistant Prof., IT Group, Faculty of Industrial Engineering K. N. Toosi University of Technology, Tehran, Iran | ||
| چکیده | ||
| Web 2.0 is not a single technology or standard but rather a set of concepts and features. Web 2.0 concepts and features call for further attention. Since, previous studies have only addressed only some of these concepts and features. In order to give a comprehensive view of Web 2.0, these features are collected through literature review and a framework of Web 2.0 features is presented. Also, due to the lack of an integrated and comprehensive classification of Web 2.0 business models and the diversity of approaches and the incompleteness of the models, this study has investigated, compared and integrated previous models and classifications using the meta-synthesis method. In this study, a new classification of Web 2.0 business models has been presented and the conceptual relationship between the characteristics of Web 2.0 and Web 2.0 business models has been proposed and the most important features of each business model have been mentioned. Finally, real examples from Iranian and international sites for each model has been presented through observation and evaluation of websites or from past research. | ||
| کلیدواژه‌ها | ||
| Web 2.0؛ Business model؛ Taxonomy؛ Meta-synthesis | ||
| عنوان مقاله [English] | ||
| طبقهبندی مدلهای کسبوکار وب 2.0 و ارتباط آن با ویژگیهای وب 2.0 | ||
| نویسندگان [English] | ||
| سید علی معصومی لاری1؛ منیره حسینی2 | ||
| 1دانشجو کارشناسی ارشد فناوری اطلاعات، دانشگاه صنعتی خواجه نصیرالدین طوسی، تهران، ایران | ||
| 2استادیار فناوری اطلاعات، دانشگاه صنعتی خواجه نصیرالدین طوسی، تهران، ایران | ||
| چکیده [English] | ||
| وب 2.0 تنها یک فناوری یا یک استاندارد نیست، بلکه مجموعهای از مفاهیم و ویژگیهاست. مفاهیم و ویژگیهای وب 2.0 توجه بیشتری را میطلبد؛ چراکه مطالعات گذشته تنها به برخی از این مفاهیم و ویژگیها اشاره کردهاند. برای ارائه دیدی کامل از وب 2.0، این ویژگیها از طریق مرور ادبیات جمعآوری و چارچوبی از ویژگیهای وب 2.0 ارائه میشود. همچنین با توجه به عدم وجود دستهبندی یکپارچه و کاملی از مدلهای کسبوکار وب 2.0 و تنوع رویکردها و تعداد اندک مدلها، پژوهش پیش رو با استفاده از روش فراترکیب، این مدلها را بررسی، مقایسه و یکپارچه کرده است. در این پژوهش، دستهبندی جدیدی از مدلهای کسبوکار وب 2.0 ارائه شده است و ارتباطی مفهومی بین ویژگیهای وب 2.0 و مدلهای کسبوکار وب 2.0 ایجاد کرده و مهمترین ویژگیهای هر مدل کسبوکار بیان شده است. در پایان، مثالهایی واقعی از سایتهای ایرانی و سایتهای جهانی برای هر مدل، از طریق مشاهده و بررسی سایتها یا از درون مطالعات گذشته ارائه شده است. | ||
| کلیدواژه‌ها [English] | ||
| وب 2.0, مدل کسبوکار, طبقهبندی, فراترکیب | ||
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