A Study of the Tendency Towards Popular Novels: the Case of Students of University of Isfahan | ||
| پژوهش ادبیات معاصر جهان | ||
| Article 9, Volume 17, Issue 2, August 2012, Pages 145-165 PDF (368.5 K) | ||
| Document Type: Research Paper | ||
| DOI: 10.22059/jor.2012.50889 | ||
| Authors | ||
| Masod Kianpor* ; Zohre Najafi; mina kazemi | ||
| Abstract | ||
| Popular novels are among recent phenomena in literary trends with a large number of audience and high sale rates. This paper is an attempt to analyze the degree and reasons for reading popular novels by students of University of Isfahan. We studied popular novels in three different dimensions: appearance, content and literary qualities. Variables such as gender, level of education, socio-economic status and field of study are considered as possible independent variables that may influence tendency towards popular novels. Research sample includes 301 cases who were able to fill out our questionnaire from a total sample of 384 individuals. The result of the study indicates that mean of tendency towards popular novels is above the average (3/52).There is a meaningful but reverse relationship between socio-economic status and tendency towards popular novels in the sense that the higher the level of social-economic statue, the less tendency toward popular novels. Likewise, there is a meaningful and reverse relationship between level of education and tendency towards popular novels. However, with the other two independent variables, namely, gender and field of study, we did not find any meaningful relationship. | ||
| Keywords | ||
| Popular Novel; Audience Evaluation; Pop Culture; university student; reading; University of Isfahan; cultural studies | ||
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