تعداد نشریات | 161 |
تعداد شمارهها | 6,532 |
تعداد مقالات | 70,501 |
تعداد مشاهده مقاله | 124,097,651 |
تعداد دریافت فایل اصل مقاله | 97,205,324 |
تبیین تأثیر بازارگرایی و نوآوری مدیریت بر عملکرد بنگاه با تأکید بر نقش میانجی نوآوری فناورانه | ||
مدیریت بازرگانی | ||
مقاله 12، دوره 7، شماره 2، 1394، صفحه 463-484 اصل مقاله (346.08 K) | ||
نوع مقاله: مقاله علمی پژوهشی | ||
شناسه دیجیتال (DOI): 10.22059/jibm.2015.52862 | ||
نویسندگان | ||
نیما گروسی مختار زاده1؛ محمود زمانی* 2 | ||
1استادیار گروه مدیریت صنعتی، دانشکدۀ مدیریت، دانشگاه تهران، تهران، ایران | ||
2دانشجوی دکتری مدیریت فناوری، دانشکدۀ مدیریت، دانشگاه تهران، تهران، ایران | ||
چکیده | ||
این پژوهش با هدف شناسایی و تبیین تأثیر متغیرهای بازارگرایی، نوآوری مدیریت، نوآوری فناورانه و عملکرد سازمانی اجرا شد. پژوهش حاضر از نظر روش، توصیفی از نوع همبستگی است. جامعۀ آماری پژوهش حاضر را تمام بنگاههای داروسازی سراسر کشور دربرمیگیرد. حجم نمونه با بهرهمندی از روش نمونهگیری تصادفی ساده و فرمول کوکران، 255 بهدست آمد. دادهها بهکمک پرسشنامهای گردآوری شدند که روایی و پایایی آن به تأیید رسید. برای تجزیهوتحلیل دادهها، از مدلسازی معادلات ساختاری و تکنیک حداقل مربعات جزئی در نرمافزار آماری Smart-PLS استفاده شده است. یافتهها نشان میدهد بازارگرایی و نوآوری مدیریت، اثر معنادار و مثبتی بر نوآوری فناورانه میگذارد. همچنین نتایج مشخص کرد که هر سه متغیر بازارگرایی، نوآوری مدیریت و نوآوریهای فناورانه در محصولات و فرایندها، میتواند به عملکرد برتر بنگاه منجر شود. | ||
کلیدواژهها | ||
بازارگرایی؛ بنگاههای داروسازی؛ مدلسازی معادلات ساختاری؛ نوآوری فناورانه؛ نوآوری مدیریت | ||
عنوان مقاله [English] | ||
Examining the effects of market orientation and management innovation on firm performance: The mediating role of technological innovation | ||
نویسندگان [English] | ||
Nima Garosi Mokhtarzadeh1؛ Mahmoud Zamani2 | ||
1Assistant Prof., Faculty of Management, University of Tehran, Tehran, Iran | ||
2PhD Student, Faculty of Management, University of Tehran, Tehran, Iran | ||
چکیده [English] | ||
The current study aims to identify and examine the effect of market orientation, management innovation and technological innovation on organizational performance. The current research was conducted using descriptive- correlational methodology. The population of the current research included pharmaceutical companies throughout the country. Using simplerandom sampling method and Cochran formula, the sample size has been determined. 255 Questionnaire was used for gathering data, the reliability and validity of which was confirmed. Structural Equation Modeling (SEM) technique using Partial Least Squares-based and smart-PLS statistical software was used to analyze the data. The findings show that market orientation and management innovation have a significant and positive effect on technological innovation. Results also revealed that market orientation, management innovation and product technological innovations as well as process technological innovations can lead to superior firm performance. | ||
کلیدواژهها [English] | ||
management innovation, market orientation, pharmaceutical companies, Structural Equation Modeling, technological innovation | ||
مراجع | ||
Baker, W.E., Sinkula, J.M. (2002). Market orientation, learning orientation and product innovation: delving into the organization’s black box. Journal of Market-focused Management, 5 (1): 5-23.
Barney, J., Wright, M. & Ketchen, J. J. (2001). The resource-based view of the firm: Ten years after 1991. Journal of Management, 27(6): 625-641.
Battisti, G. & Stoneman, P. (2010). How innovative are UK firms? Evidence from the fourth UK community innovation survey on synergies between technological and organizational innovations. British Journal of Management, 21(1): 187–206.
Bi, K.X., Sun, D.H., Zheng R.F., & Li, B.Z. (2006). The construction of synergetic development system of product innovation and process innovation in manufacturing enterprises. Proceedings of the 13th International Conference onManagement Science and Engineering (ICMSE), Lille, France, 5-7 October 2006, 628–636.
Camisón C. & Villar-López, A. (2014). Organizational innovation as an enabler of technological innovation capabilities and firm performance. Journal of Business Research, 67 (1): 2891–2902.
Carbonell P. & Rodriguez A.I. (2010). The effect of market orientation on innovation speed and new product performance. Journal of Business & Industrial Marketing; 25(7): 501–513.
Cheng, C.C. & Krumwiede, D. (2012). The role of service innovation in the market orientation- new service performance linkage. Technovation, 32(7-8) : 487–497.
Damanpour, F. (2010). An integration of research findings of effects of firm size and market competition on product and process innovations. British Journal of Management, 21(4): 996-1010.
Damanpour, F. & Aravind, D. (2011). Managerial innovation: Conceptions, processes, and antecedents. Management and Organization Review, 8(2): 423-454.
Divandari, A., Nikoukar, G.H., Nahavandian, M. & Aghazadeh, H. (2009). Market Orientation and Business Performance in Iran. Quarterly journal of business management, 1(1): 39-54. (in Persian)
Eskandari, M., Gheidar kheljani, J. & Erabi, S.M. (2011). The process and product innovation strategies coordination model based on competitor values framework. Quarterly Behbood Modiriat, 5 (2): 9-36. (in Persian)Fakhraie, M. & Sadeghpour, A.A. (2002). Can small companies find their proper place in the global market with focus on innovation? Rahyaft, (26): 96-103. (in Persian)
Gaur, S., Vasudevan, H. & Gaur, A. (2011). Market orientation and manufacturing performance of Indian SMEs. European Journal of Marketing, 45 (7): 1172-1193.
González-Álvarez, N. & Nieto-Antolín, M. (2005). Protection and internal transfer of technological competencies: The role of causal ambiguity. Industrial Management & Data Systems, 105(7): 841-856.
Grawe, S.J., Chen, H. & Daugherty, P.J. (2009). the Relationship between Strategic Orientation, Service Innovation, and Performance. International Journal of Physical Distribution & Logistics Management, 39(4): 282-300.
Hecker, A. & Ganter, A. (2013). The influence of product market competition on technological and management innovation: firm-level evidence from a largescale survey. European Management Review, 10(1): 17-33.
Heij, J. (2009). Managing innovation; integrating technological, market and organizational change, 4th ed. John Wiley & Sons Ltd., Chichester, England.
Jiménez Jiménez, D., Sanz Valle, R. (2011). Innovation, organizational learning and performance. Journal of Business Research, 64(4): 408-417.
Jimenez, D.J., Valle, S. & Hernandez-espallardo, M. (2008). Fostering innovation: the role of market orientation and organizational learning. European Journal of Innovation Management; 11(3): 289-412.
Kohli A.K. & Jaworski B.J. (1990). Market orientation: the construct, research propositions, and managerial implications. Journal of Marketing, 54 (2): 1-18.
Laforet, S. (2008). Effects of size market and strategic orientation on innovation in non-high-tech manufacturing SMEs. European Journal of Marketing, 43(2): 188-212.
Ledwith, A., O’Dwyer, M. (2009). Market Orientation, NPD Performance and Organisational Performance in Small Firms. Journal of Product and Innovation Management, 26 (6): 652-661.
Lee, V.H., Ooi, K.B., Chong, A.Y.L. & Seow, C. (2014). Creating Technological Innovation via Green Supply Chain Management: An Empirical Analysis, Expert Systems with Applications, 41(16): 6983-6994.
Lio, S., Chang, W., Wu, C. & Katrichis, J.M. (2011). A Survey of Market Orientation Research (1995-2008). Industrial Marketing Management, 40(2): 301-310.
Madhoushi, M., Tabibi, M.R. & Delavari, H.R. (2013). Investigating the impact of market orientation and entrepreneurial orientation on innovation in SMEs. Iranian journal of trade studies, 17 (65): 115-136. (in Persian)
Martínez-Sánchez, A., Vela-Jiménez, M. J., Pérez-Pérez, M. & de-Luis-Carnicer, P. (2009). Inter-organizational cooperation and environmental change: Moderating effects between flexibility and innovation performance. British Journal of Management, 20(4): 537–561.
Mazloomi. N., Nasehifar, V. & Ehsanfar, G. (2014). The relationship of transformational leadership and creativity and organizational innovation in private insurance firms. Iranian journal of insurance research, 28 (1): 33-56. (in Persian)
Mazzanti, M., Pini, P. & Tortia, E. (2006). Organizational innovations, human resources and firm performance. The Emilia–Romagna food sector. The Journal of Socio-Economics, 35(1): 123–141.
Mohamadian, M., Allah Verdi, M. & Salimi, A. (2014). The impact of export market orientation and competitive advantage on export performance (case study: The Study of Exemplary Exporters of Iran Selected in 2012). Quarterly journal of business management, 5 (4): 61-78. (in Persian)
Mol, M. J. & Birkinshaw, J. (2009). The sources of management innovation: When firms introduce new management practices. Journal of Business Research, 62(12): 1269-1280.
Mosleh, A.M. & Allahyari Bozanjani, A. (2014). The effect of organizational intelligence on technological innovation in knowledge-based firms. Journal of management studies in development & evaluation, 22 (73): 63-94. (in Persian) Ortega, M. J. (2009). Competitive strategies and firm performance: Technological capabilities’ moderating role. Journal of Business Research. 63 (12): 1273–1281.
Pakdel, M.R., Nayebzadeh, S. & Dehghan Dehnavi, H. (2011). Investigation the effect of market orientation, innovation and customer loyalty on business performance (case study: POL clothing group). Journal of marketing management, 6(10): 1-26. (in Persian)
Perdormo-Ortiz, J., González-Benito, J. & Galende, J. (2009). The intervening effect of business innovations capability on the relationship between Total Quality Management and technological innovation. International Journal of Production Research, 47(18): 5087–5107.
Pérez-López, S. & Alegre, J. (2012). Information technology competency, knowledge processes and firm performance. Industrial Management & Data Systems, 112 (4): 644 – 662.
Pinho,j.C., Rodrigues, A.P. & Dibb, S. (2014). The role of corporate culture, market orientation and organizational commitment in organizational performance: The case of non-profit organizations, Journal of Management Development, 33 (4): 374 – 398.
Smith, K. G., Collins, C. J. & Clark, K. D. (2005). Existing knowledge, creation capability and the rate of new product introduction in high-technology firms. Academy Management Journal, 48(2): 346-357.
Tidd, J. & Bessant, J. (2009). Managing innovation; integrating technological, market and organizational change. 4th ed. John Wiley & Sons Ltd., Chichester, England.
Vaccaro, I.G., Jansen, J.J.P., Van Den Bosch, F.A.J. & Volberda, H. W. (2012). Management innovation and leadership: the moderating role of organizational size. Journal of Management Studies, 49(1): 28-51.
Volberda, H.W., Van Den Bosch, F.A.J. & Heij, C.V. (2013). Management innovation: management as fertile ground for innovation. European Management Review, 10(1): 1-15.
Yang, C.C., Marlow, P. B. & Lu, C.S. (2009). Assessing resources, logistics service capabilities, innovation capabilities and the performance of container shipping. International Journal of Production Economics, 122: 4–20.
Zhang, J. & Duan, Y. (2010). Empirical study on the impact of market orientation and innovation orientation on new product performance of Chinese manufacturers. Nankai Business Review International; 1(2): 214-231.
Zou, S. & Cavusgil, S.T. (2009). The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance. Journal of Marketing, 66: 40-56.
| ||
آمار تعداد مشاهده مقاله: 4,276 تعداد دریافت فایل اصل مقاله: 3,301 |