برندسازی و بازاریابی سیاسی؛ الگویی جدید برای توسعۀ ارتباطات سیاسی مشارکتی

الف- منابع فارسی:

1-       تامپسون، جان، (1380) رسانه ها و مدرنیته، ترجمه مسعود اوحدی، تهران: انتشارات سروش

2-       خاشعی، وحید و مراد امام زاده، جعفر(1389) ارتباطات سیاسی؛ درآمدی نظری بر مبادی ارتباطاتی قدرت نرم، رسانه، تابستان، شمارۀ 82، صص 44-21.

3-       خیری، بهرام و عباسعلی زاده، منصوره(1387) بازاریابی سیاسی؛ پیش به سوی سازمانهای سیاسی بازار محور، مدیریت فرهنگ سازمانی، سال ششم، شمارۀ هجدهم، پاییز و زمستان، صص 178-167.

4-       خیری، بهرام، قلی پور سنگلجی، پویا (1391)بازاریابی سیاسی، مفهوم ، اهداف، ابزارها، راهبرد، سال پنجم، شمارۀ هشتم، پاییز، صص120-99.

5-       رزاقی، افشین(1385) نظریه های ارتباطات اجتماعی، تهران: نشر آسیم

6-       علوی، پرویز(1386) ارتباطات سیاسی، تهران: نشرعلوم نوین

 

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