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شناسایی و اولویت بندی معیارهای مدیریت ارتباط با شهروندان در سازمان های دولتی | ||
مدیریت دولتی | ||
مقاله 5، دوره 7، شماره 3، مهر 1394، صفحه 505-524 اصل مقاله (480.83 K) | ||
نوع مقاله: مقاله علمی پژوهشی | ||
شناسه دیجیتال (DOI): 10.22059/jipa.2015.56991 | ||
نویسندگان | ||
خداکرم سلیمی فرد* 1؛ بدریه رضایی2؛ آزاده رجبی2 | ||
1استادیار تحقیق در عملیات، گروه مدیریت صنعتی، دانشگاه خلیج فارس، بوشهر، ایران | ||
2دانشجوی کارشناسی ارشد مدیریت بازرگانی، گروه مدیریت بازرگانی، دانشگاه خلیج فارس، بوشهر، ایران | ||
چکیده | ||
مدیریت ارتباط با شهروند، رویکردی نوین برای بهبود خدمات سازمانهای دولتی و بخش عمومی و دستیابی به خرسندی شهروندان است. هدف اصلی این پژوهش بررسی و رتبهبندی عاملهای بخشبندی مشتریان در سازمانهای دولتی است. بدینمنظور با بررسی پژوهشهای پیشین، چهار دسته عامل روانشناختی، جمعیتشناختی، رفتاری و موقعیتی شناسایی شد. هر یک از این عاملها نیز شماری زیرعامل دارند. روش پژوهش حاضر، از نظر هدف کاربردی است و از لحاظ روش، توصیفیـ پیمایشی بهشمار میرود و بهطور مشخص مبتنی بر روش تحلیل سلسلهمراتبی است. جامعۀ آماری این پژوهش را خبرگان سازمانهای دولتی شهر بوشهر و دانشگاه خلیج فارس تشکیل میدهند. بهمنظور گردآوری دادهها از ابزار پرسشنامه استفاده شده است. با بهکارگیری روش تحلیل سلسلهمراتبی، وزن هر یک از عاملها و زیرعاملها محاسبه شد. یافتههای پژوهش نشان میدهد معیارهای موقعیتی در رتبۀ نخست قرار دارد و رتبههای بعدی بهترتیب به عامل رفتاری، روانشناختی و جمعیتشناختی اختصاص یافته است. | ||
کلیدواژهها | ||
بخشبندی اربابرجوع؛ روانشناختی؛ رفتاری؛ مدیریت ارتباط با شهروند؛ معیار جمعیتشناختی؛ موقعیتی | ||
عنوان مقاله [English] | ||
Identification and Prioritization of Criteria of Citizen Relationship Management in Governmental Organizations | ||
نویسندگان [English] | ||
Khodakaram Salimifard1؛ Badriyeh Rezaee2؛ Azadeh Rajabi2 | ||
1Department of Industrial Management, Persian Gulf University | ||
2Department of Business Management, Persian Gulf University | ||
چکیده [English] | ||
Citizen Relationship Management is a novel approach for public sector and governmental organization to improve their services and to achieve citizen satisfaction. The main purpose of this study is to identify and prioritize customer segmentation in governmental organizations. For the reason, based on reviewing the literature, four group of psychological, demographic, behavioral, and situation factors were identified. Each of these factors includes some sub-factors. Required data were collected using a questionnaire answered by experts from both academia and organization. Using Analytical Hierarchy Process, the weight for each factor and all the sub-factors were calculated. Research findings show that situation factor is in the first rank. Following that, behavioral, psychological, and demographic factors are in the lower ranks, respectively. | ||
کلیدواژهها [English] | ||
Citizen Relationship Management, demographic criteria, psychological criteria, behavioral criteria, situation criteria | ||
مراجع | ||
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