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Rezaeenour, Jalal, Farzanmanesh, Nahid, Amoozad Khalili, Hossein. (1396). Selecting Product Configuration Using a Combination of Fuzzy-ANP and ELECTRE-TOPSIS Approaches. , 51(1), 77-90. doi: 10.22059/jieng.2017.61895
Jalal Rezaeenour; Nahid Farzanmanesh; Hossein Amoozad Khalili. "Selecting Product Configuration Using a Combination of Fuzzy-ANP and ELECTRE-TOPSIS Approaches". , 51, 1, 1396, 77-90. doi: 10.22059/jieng.2017.61895
Rezaeenour, Jalal, Farzanmanesh, Nahid, Amoozad Khalili, Hossein. (1396). 'Selecting Product Configuration Using a Combination of Fuzzy-ANP and ELECTRE-TOPSIS Approaches', , 51(1), pp. 77-90. doi: 10.22059/jieng.2017.61895
Rezaeenour, Jalal, Farzanmanesh, Nahid, Amoozad Khalili, Hossein. Selecting Product Configuration Using a Combination of Fuzzy-ANP and ELECTRE-TOPSIS Approaches. , 1396; 51(1): 77-90. doi: 10.22059/jieng.2017.61895

Selecting Product Configuration Using a Combination of Fuzzy-ANP and ELECTRE-TOPSIS Approaches

Advances in Industrial Engineering
مقاله 7، دوره 51، شماره 1، تیر 2017، صفحه 77-90    اصل مقاله (693.27 K)
نوع مقاله: Research Paper
شناسه دیجیتال (DOI): 10.22059/jieng.2017.61895
نویسندگان
Jalal Rezaeenour* 1؛ Nahid Farzanmanesh2؛ Hossein Amoozad Khalili3
1Department of Industrial Engineering, University of Qom, Iran Head of Department of Industrial Engineering, Faculty of Technology and Engineering, University of Qom, Head of ICT Cemter, University of Qom
2Department of Industrial Engineering, University of Qom, Iran
3Department of Industrial Engineering, Islamic Azad University, Nowshahr Branch, Iran
چکیده
Product selection is done according to its specifications. In modern competitive markets, product survival refers back to its appropriate price, quality, and innovations in accordance with customers’ needs. In order to increase customers’ satisfaction, the quality of products and services should be improved. In this study, we evaluated different configurations of laptops using Multi-criteria Decision Making (MCDM) approaches. First, we employed a structured questionnaire to collect important features about laptop selection from customers’ viewpoints, and the customers scored the features based on their own opinions. Then, in solving the problem, it was used fuzzy Analytical Hierarchy Process (AHP) to weigh criteria such as product weight, price and time spending for full battery charge. Afterwards, TOPSIS-ELECTRE approach was used to rank laptop alternatives to propose the best one. Based on the results, good price and having main features at a desirable level were identified as main factors to improve configuration and customer satisfaction.
کلیدواژه‌ها
Evaluation of product؛ fuzzy ANP؛ Product configuration؛ TOPSIS-ELECTRE approach
عنوان مقاله [English]
انتخاب پیکره‌بندی محصول لپ‌تاپ با ترکیب روش‌های Fuzzy ANP و ELECTRE-TOPSIS
نویسندگان [English]
جلال رضائی نور1؛ ناهید فرزان منش2؛ حسین عموزاد خلیلی3
1دانشیار گروه مهندسی صنایع، دانشکدۀ فنی و مهندسی دانشگاه قم
2دانشجوی کارشناسی ارشد مهندسی صنایع، دانشگاه قم
3استادیار گروه مهندسی صنایع، دانشگاه آزاد اسلامی واحد نوشهر
چکیده [English]
انتخاب یک محصول، با توجه به ویژگی‌های کاربردی آن صورت می‌گیرد. در بازار رقابتی کنونی، محصولی پایدار می‌ماند و به حیات خود ادامه می‌دهد که علاوه­بر قیمت مناسب و کیفیت خوب، نوآوری‌هایی مطابق با سلیقة مشتری داشته باشد. برای جلب رضایت مشتری باید ویژگی‌های محصول را بهبود بخشید. در این پژوهش، با استفاده از روش‌های تصمیم‌گیری چندمعیاره، به ارزیابی آلترناتیوهایی از محصول لپ‌تاپ پرداختیم، ابتدا ویژگی‌های برجسته برای انتخاب لپ‌تاپ از دید مشتری در قالب یک پرسشنامه جمع‌آوری شد و مشتریان به این ویژگی‌ها براساس نظر شخصی خود اولویت دادند. سپس در حل مسئله، به روش فرایند تحلیل شبکۀ فازی، به معیارهایی شامل وزن محصول، قیمت و مدت شارژدهی آن وزن داده شد (این معیارها با پرسش از فروشندگان به­دست آمد). با روش الکتره- تاپسیس، آلترناتیوها رتبه‌بندی شدند و بهترین آلترناتیو پیشنهاد داده شد. در راستای بهبود پیکربندی و رضایت مشتری، شاخص قیمت و بعد از آن داشتن ویژگی‌های اصلی در سطح مطلوب، مهم‌ترین عامل‌ها شناخته شدند. خروجی‌های این پژوهش، بر بهینه­کردن قیمت محصول با توجه به عامل کیفیت تأکید دارد تا تولیدکنندگان علاوه­بر حفظ سهم بازار، درجهت جلب رضایت مشتری نیز گام بردارند. طبیعی است خروجی‌های این تحقیق، هم برای تولیدکنندگان لپ‌تاپ و هم برای مشتریان آن کاربردی و قابل‌استفاده است.
کلیدواژه‌ها [English]
ارزیابی محصول, پیکره‌بندی محصول, رویکرد الکتره- تاپسیس, فرایند تحلیل شبکة فازی
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