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Teymouri, Ebrahim, Paydar, Mohammad Mahdi, Yadollahiniya, Maedeh. (1395). A Multi-objective Supply Chain Network Design Regarding Customer Relationship Management. , 50(3), 393-405. doi: 10.22059/jieng.2016.63157
Ebrahim Teymouri; Mohammad Mahdi Paydar; Maedeh Yadollahiniya. "A Multi-objective Supply Chain Network Design Regarding Customer Relationship Management". , 50, 3, 1395, 393-405. doi: 10.22059/jieng.2016.63157
Teymouri, Ebrahim, Paydar, Mohammad Mahdi, Yadollahiniya, Maedeh. (1395). 'A Multi-objective Supply Chain Network Design Regarding Customer Relationship Management', , 50(3), pp. 393-405. doi: 10.22059/jieng.2016.63157
Teymouri, Ebrahim, Paydar, Mohammad Mahdi, Yadollahiniya, Maedeh. A Multi-objective Supply Chain Network Design Regarding Customer Relationship Management. , 1395; 50(3): 393-405. doi: 10.22059/jieng.2016.63157

A Multi-objective Supply Chain Network Design Regarding Customer Relationship Management

Advances in Industrial Engineering
مقاله 5، دوره 50، شماره 3، اسفند 2016، صفحه 393-405    اصل مقاله (1019.41 K)
نوع مقاله: Research Paper
شناسه دیجیتال (DOI): 10.22059/jieng.2016.63157
نویسندگان
Ebrahim Teymouri* ؛ Mohammad Mahdi Paydar؛ Maedeh Yadollahiniya
Faculty of Industrial Engineering, Iran University of Science and Technology, Tehran, Iran
چکیده
In recent years, for governments and industries waste management has become more important than ever due to legal requirements, economic profitability, environmental sensitivities and customer awareness development. The main objective of this article is to develop a mathematical programming model, in order to simultaneously improve the existing forward supply chain (SC) as well as to design reverse SC for the aim of collecting and recycling the used products, and also to coordinate the whole SC. The presented multi-objective model is solved by using revised multi-choice goal programming approach. The other objective of this work is to develop a more customer centric SC, which is successfully achieved by modeling the customer relationship management concept with strategic and tactical SC decisions. More importantly, the realization rate of the objectives, considering their importance to SC is shown to help senior managers in the decision-making process. The proposed model is designed for the new and emerging industry of recycling used tires in Iran, and is implemented by software with the cited industry data.
کلیدواژه‌ها
Bi-objective mathematical model؛ Customer relationship management؛ Supply Chain Management
عنوان مقاله [English]
طراحی شبکۀ زنجیرۀ تأمین چندهدفه با درنظرگرفتن مدیریت ارتباط با مشتری
نویسندگان [English]
ابراهیم تیموری؛ محمد مهدی پایدار؛ مائده یداللهی نیا
دانشیار دانشکدة مهندسی صنایع دانشگاه علم و صنعت ایران
چکیده [English]
در سال‌های اخیر، مدیریت مواد زائد، به‌علت الزامات قانونی، سودآوری اقتصادی، حساسیت‌های زیست‌محیطی و رشد آگاهی‌های مشتریان، برای دولت‌ها و صنایع بیش از گذشته اهمیت یافته است. هدف پژوهش حاضر ارائة یک مدل برنامه‌ریزی ریاضی به‌منظور بهبود زنجیرة رو به جلوی موجود به همراه طراحی بهینة زنجیرة رو به عقب، به‌منظور جمع‌آوری مواد زائد و بازیافت آن‌ها و همچنین یکپارچه‌سازی کل زنجیره است. مدل چندهدفة ارائه‌شده از طریق برنامه‌ریزی آرمانی چندگزینه‌ای اصلاح‌شده حل شد. همچنین، دیگر هدف پژوهش که مشتری‌محورکردن زنجیره است، با استفاده از مدل‌نویسی ریاضی و بررسی همزمان مفهوم مدیریت ارتباط با مشتری و تصمیمات راهبردی و تاکتیکی تحقق یافت. مهم‌تر آنکه به‌منظور کمک به فرایند تصمیم‌گیری مدیران ارشد، روند تحقق این اهداف با توجه به میزان اهمیت آن‌ها برای زنجیره، بیان شد. مدل برای مطالعة موردی صنعت بازیافت لاستیک فرسوده در کشور که صنعتی جوان است، طراحی و با داده‌های این صنعت در نرم‌افزار اجرا شد.
کلیدواژه‌ها [English]
مدل ریاضی دوهدفه, مدیریت ارتباط با مشتری, مدیریت زنجیرة تأمین
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