
ادغام بازگشت سرمایه موجودی در تصمیمات توام قیمتگذاری متمایز و تعیین اندازه انباشته: یک رویکرد برنامه ریزی محدودیت شانسی فازی | ||
Interdisciplinary Journal of Management Studies | ||
Article 8, Volume 10, Issue 4, September 1396, Pages 929-959 PDF (322.38 K) | ||
Document Type: مقاله پژوهشی | ||
DOI: 10.22059/ijms.2017.230829.672615 | ||
Authors | ||
رضا قاسمی یقین1; سیدمحمدتقی فاطمی قمی* 2; سیدعلی ترابی3 | ||
1گروه مهندسی پوشاک و مدیریت، دانشکده مهندسی نساجی، دانشگاه صنعتی امیرکبیر، تهران، ایران | ||
2دانشکده مهندسی صنایع، دانشگاه صنعتی امیرکبیر، تهران، ایران | ||
3دانشکده مهندسی صنایع، دانشگاه تهران، تهران، ایران | ||
Abstract | ||
هماهنگسازی تصمیمات بازاریابی با دیگر جنبههای مدیریت عملیات مانند تصمیمات تولید و موجودی، یکی از مهمترین چالشهای مدیریت زنجیره عرضه بودهاست. در حالت کلی، تغییرات در اندازه انباشته با قیمت بازار برانگیخته میشود. در این مقاله، تصمیمات توام قیمت گذاری متمایز، مخارج بازاریابی و اندازه انباشته با هدف ماکزیمم سازی بازگشت سرمایه موجودی با در نظر گرفتن محدودیتهای شانسی فازی مدلسازی میشود. تابع هدف بازگشت سرمایه موجودی است که از حاصل نسبت سود به میانگین موجودی محاسبه میشود. به جهت حل مدل، یک رویکرد برنامه ریزی محدودیت شانسی مبتنی بر اندازه اعتبار توسعه داده میشود. از یک الگوریتم بهینهسازی انباشته ذراتِ تنظیم شده، برای حصول به جواب استفاده می شود. در نهایت، کاربرد مدل و روش حل این مقاله از طریق ارائه مثال عددی تحت مطالعه قرار میگیرد. | ||
Keywords | ||
قیمتگذاری متمایز; اندازه انباشته تولید; مدیریت درآمد; بهینه سازی فازی; اندازه اعتبار | ||
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