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Khosravani, F., Pezeshki Rac, G., Farhadian, H. (2018). Investigatng Consumers’ purchasing Behavior toward Reducing Agricultural Wastes (Case: Fruit and Vegetable Markets, Tehran). , 49(1), 75-92. doi: 10.22059/ijaedr.2018.66037
Farhan Khosravani; Gholamreza Pezeshki Rac; Homayoun Farhadian. "Investigatng Consumers’ purchasing Behavior toward Reducing Agricultural Wastes (Case: Fruit and Vegetable Markets, Tehran)". , 49, 1, 2018, 75-92. doi: 10.22059/ijaedr.2018.66037
Khosravani, F., Pezeshki Rac, G., Farhadian, H. (2018). 'Investigatng Consumers’ purchasing Behavior toward Reducing Agricultural Wastes (Case: Fruit and Vegetable Markets, Tehran)', , 49(1), pp. 75-92. doi: 10.22059/ijaedr.2018.66037
Khosravani, F., Pezeshki Rac, G., Farhadian, H. Investigatng Consumers’ purchasing Behavior toward Reducing Agricultural Wastes (Case: Fruit and Vegetable Markets, Tehran). , 2018; 49(1): 75-92. doi: 10.22059/ijaedr.2018.66037

Investigatng Consumers’ purchasing Behavior toward Reducing Agricultural Wastes (Case: Fruit and Vegetable Markets, Tehran)

تحقیقات اقتصاد و توسعه کشاورزی ایران
Article 6, Volume 49, Issue 1, February 2018, Pages 75-92    PDF (374.67 K)
Document Type: Research Paper
DOI: 10.22059/ijaedr.2018.66037
Authors
Farhan Khosravani1; Gholamreza Pezeshki Rac* 2; Homayoun Farhadian3
1Graduate MSc. Student, Agricultural Extension and Education, Trabiat Modars University
2Associate Professor, Agricultural Extension and Education, Trabiat Modars University
3Assistant Professor, Agricultural Extension and Education, Trabiat Modars University
Abstract
The aim of the study was to investigate consumers’ purchasing behavior toward reducing agricultural wastes. The research was a descriptive-correlation study, which it was done by a survey method. The research population was consumers of Agricultural products in Tehran city. Sample size was determine by Kerjice and Morgan table (n= 384). The proportional stratified random sampling method used for data selection. Data was collected through a questionnaire, developed by researcher. Validity of the instrument was confirmed by a panel of Experts and its reliability was conducted by a Pilot test and Cronbach’s alpha coefficient (0/76 - 0/82) for different parts of questionnaire, which showed good reliability of the instrument. The results showed that there was significant relationship between income, cultural characteristics, social characteristics and psychological characteristics of consumers and their behavior on reducing agricultural waste.   
Keywords
Purchasing behavior; Consumers; Agricultural Waste Products; Kotler Model; Tehran city
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