Art as commodity in the face of the technological work | ||
| نشریه هنرهای زیبا: هنرهای تجسمی | ||
| Article 3, Volume 23, Issue 4, December 2018, Pages 21-28 PDF (3.77 M) | ||
| Document Type: Research Paper | ||
| DOI: 10.22059/jfava.2017.220092.665560 | ||
| Authors | ||
| mohammadreza bagherilori1; nader shayganfar2; asghar kafshchian Moghadam* 3 | ||
| 1PhD. student of the Faculty of Advanced Studies in Arts and Entrepreneurship, Isfahan Art University | ||
| 2Faculty Member of the Faculty of Advanced Studies in Arts and Entrepreneurship, Isfahan Art University | ||
| 3faculty member of fine arts department, Tehran university | ||
| Abstract | ||
| In the last few centuries man has been witnessing rapid technological development. So far advances in technology lead to better livelihoods in many aspects of life, including art. Technology has been sobering effect on the traditional art concepts to new meaning. The era of technology proceed the creation and reproduction of contents and functions of modern society which is rooted in everyday life.it coincides with the emergence of innovative and avant-garde art and commodity stereotypes in society which leads to a culture where art and life became intertwined together. So stereotypical values in art was common while as much fun without reflection was accessible to all.So by this way, it helps artwork to be reproduced and it has been available to the masses. This article is to explain the influence of technology in art and commodification of art through mass production. It uses descriptive terms and taking advantages of library sources such as technology, in order to review the impact of technology on art works and its aim is to explain the relationship of the technological community and art through the incorporation of art and everyday life. Reproduction of a work of art happens in a society that is inclusive of technology and capitalism. In a capitalist system, tangible and personal ties between producer and consumer is discrete. Artist for foreign (future consumer) that he will not see produce and this is the same market. Thus, the art, the material crystallized the value of the exchange, is approaching to the state of money, the abstract product.Therefore in such a society production was formed in the wake of the consumption. Following the production process, an exchange system is shaped. The mechanism affected by technology, is leading to changes in the nature and quality of artistic production. So Art inextricably linked with everyday life and becomes an integral part of it. so, in such circumstances, the artist is considered as a commodity producer of art. The artist makes unique works outside its monopoly with mass production. So an object disruption are influenced on the functions of human relations in society and therefore artwork as a concrete object in commodities will be seemingly normal. He used the media, materials and various tools regardless of the traditional concerns with the help of various technologies try to create art, or reproduce his artwork in order to be balm to the innate needs. As a result of the proliferation and Mass production, art is transformed into something accessible, and the artist with mass production and economic approach to art removed it from the framework of art. In this case the artist becomes the manufacturer and tries to look at the perfect effect of demand and supply and to convert their products to money. And finally out of the aesthetic approach, work of art becomes an object, so that there is no attention to aesthetic values and is provided as a product. | ||
| Keywords | ||
| technology; Production; artwork; product; originality of art | ||
| References | ||
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