Understanding Environmental Awareness Through Green Marketing: An Empirical Study Using Q-Methodology

Al-Surmia, A., Cao, G., & Duan, Y. (2020). The impact of aligning business, IT, and marketing strategies on firm performance. Industrial Marketing Management, 84, 39–49.

Asghari Sarem, A., Danaee Fard, H., Fani, A. A., & Gholipour, A. (2016). Understanding the Role of Organizational Storytelling in HRD: A Literature review. Journal of Public Administration, 8(1), 181-218.

Brown, S. R. (1996). Q methodology and qualitative research. Qualitative Health Research, 6(4), 561-567.

Chang, N. J., & Fong, C. M. (2010). Green product quality, green corporate image, green customer satisfaction, and green customer loyalty. African Journal of Business Management, 4(13), 2836-2844.

Chen, Y. S. (2010). Towards green loyalty: driving from green perceived value, green satisfaction, and green trust. Sustainable Development, 21(5), 294-308.

Chkanikova, O., & Lehner, M. (2015). Private eco-brands and green market development: Towards new forms of sustainability governance in the food retailing. Journal of Cleaner Production, 107, 74 –84.

D'amato, D., Droste, N., Winkler, K. J., & Toppinen, A. (2019). Thinking green, circular or bio: Eliciting researchers' perspectives on a sustainable economy with Q method. Journal of Cleaner Production, 230, 460-476.

Dixon, B. R. (2018). Perceptions of study abroad in China: Why do students want to participate? [Unpublished doctoral dissertation]. North Carolina State University.

Duenckmann, F. (2010). The village in the mind: Applying Q-methodology to re-constructing constructions of rurality. Journal of Rural Studies. 26(3), 284-295.

Doz, Y. (2020). Fostering strategic agility: How individual executives and human resource practices contribute. Human Resource Management Review, 30(1), 100693.

Farndale, E. & Paauwe, J. (2018). SHRM and context: Why firms want to be as different as legitimately possible. Journal of Organizational Effectiveness: People and Performance, 5(3), 202-210.

Goodman, M., Rolland, D., & Bazzoni, J. O. K. (2009). Greening corporate identity: CSR online corporate identity reporting. Corporate Communications: An International Journal, Aug 7.

Graciela, C., Helmut, F., & Janice, J. (2019). Social media, open innovation & HRM: Implications for performance. Technological Forecasting and Social Change, 144(C), 334-347.

Ha, E. H. (2014). Attitudes toward video-assisted debriefing after simulation in undergraduate nursing students: An application of Q methodology. Nurse Education Today, 34(6), 978-984.

He, Z. Y., & Yu, Y. (2004). The current situation of green marketing development and developing path in China. Journal of Peking University (Philosophy and Social Science), 41(6), 85–93.

Huang, Y., Qu, H., & Montgomery, D. (2016). The meanings of destination: A Q method approach. Journal of Travel Research, 56(6), 793-807[H1] .

Kaifeng, L., Hongyuan, Z., & Guiyu, C. Z. (2012). Analysis of relationship between China's energy investment and financing and the development of energy industry. Energy Procedia, 14, 655-661.

Khan, E. A., Royhan, P., Rahman, M. A., Rahman, M. M., & Mostafa, A. (2020). The impact of enviropreneurial orientation on small firms’ business performance: The mediation of green marketing mix and eco-labeling strategies. Journal Sustainability, 12(1), 221[H2] .

Ko, E., Hwang, Y. K., & Kim, E. Y. (2013). Green marketing functions in building corporate image in the retail setting. Journal of Business Research, 66(10), 1709–1715.

Kumar, P. (2016). State of green marketing research over 25 years (1990-2014): Literature survey and classification. Marketing Intelligence & Planning, 34(1), 137-158.

LeCren, N., & Ozanne, L. K. (2011). Consequences of corporate environmental marketing strategies in New Zealand organizations. Marketing Intelligence & Planning, Mar 29.

Macke, J., & Genari, D. (2019). Systematic literature review on sustainable human resource management. Journal of cleaner production, 208, 806-815. DOI: 10.1016/j.jclepro.2018.10.091.

McKeown, B., & Thomas, D. B. (2013). Q methodology (Vol. 66). Sage publications.

Narula, S. A., & Upadhyay, K. M. (2011). Product strategy vis‐à‐vis environment: Are strategies of pesticide manufacturers in India sustainable? Social Responsibility Journal, Jun 7.

Neuman, W. (2014). Social research methods: Qualitative and quantitative approaches.

Polonsky, M. J., & Rosenberger III, P. J. (2001). Reevaluating green marketing: a strategic approach. Business horizons, 44(5), 21-30.

Ramlo, S. E., & Newman, I. (2011). Reply to Stenner regarding Q methodology and its position in the mixed methods continuum. Operant Subjectivity, 34(3), 204-207.

Ranaei Kordshoulil, H., Ebrahimi1, A., & Allahyari Bouzanjani, A. (2015). An analysis of the green response of consumers to the environmentally friendly behavior of corporations. Iranian Journal of Management Studies, 8(3), 315-334.

 Richey, R. G. Jr, Musgrove, C. F., Gillison, S. T., & Gabler, C. B. (2014). The effects of environmental focus and program timing on green marketing performance and the moderating role of resource commitment. Industrial Marketing Management, 43(7), 1246-1257.

Sexton, D., Snyder, P., Wadsworth, D., Jardine, A., & Ernest, J. (1998). Applying Q methodology to investigations of subjective judgments of early intervention effectiveness. Topics in Early Childhood Special Education, 18(2), 95-107.

Song, S. & Polonsky, M. (2016). Environmental marketing in greening corporate activities: Evidence from four Chinese green firms. European Business Review, 28(5), 506-531.

Szabo, S., & Webster, J. (2020). Perceived greenwashing: the effects of green marketing on environmental and product perceptions. Journal of Business Ethics, 28(2), 1-21.

Watts, S., & Stenner, P. (2012). Doing Q methodological research: Theory, method & interpretation. SAGE Publications Ltd. California, United States.

Webler, T., Danielson, S., & Tuler, S. (2009). Using Q method to reveal social perspectives in environmental research. Greenfield MA: Social and Environmental Research Institute, 54, 1-45.

Yu, W., Chavez, R., Feng, M., Wong, C., & Fynes, B. (2020). Green human resource management and environmental cooperation: An ability motivation opportunity and contingency perspective. International Journal of Production Economics, 219, 224-235.

Zabala, A. (2014). Q method: A package to explore human perspectives using Q methodology. https://aspace.repository.cam.ac.uk.