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بسط اخلاقی نظریه رفتار برنامهریزی شده برای پیشبینی قصد کشاورزان در انجام اقدامات حفاظت از منابع آب در شهرستان زنجان | ||
تحقیقات اقتصاد و توسعه کشاورزی ایران | ||
دوره 52، شماره 1، فروردین 1400، صفحه 107-125 اصل مقاله (524.5 K) | ||
نوع مقاله: مقاله پژوهشی | ||
شناسه دیجیتال (DOI): 10.22059/ijaedr.2020.309143.668946 | ||
نویسندگان | ||
سپیده ولی نیا1؛ لیلا صفا* 2 | ||
1کارشناس ارشد ترویج و آموزش کشاورزی، دانشکده کشاورزی، دانشگاه زنجان، زنجان، ایران | ||
2استادیار گروه، ترویج، ارتباطات و توسعه روستایی، دانشکده کشاورزی، دانشگاه زنجان، زنجان، ایران | ||
چکیده | ||
آب یکی از ضروریترین اجزای محیط طبیعی و در عین حال از اصلیترین نهادههای بخش کشاورزی به شمار میآید که کمبود آن بسیاری از جوامع را با چالشهای جدی مواجه کرده است. در این زمینه، بسیاری از محققان و صاحبنظران، انسان را محور برنامههای حفاظت از منابع آب دانسته و بر این باورند که حفظ منابع آب در گرو درک دقیق مؤلفهها و سازههای تأثیرگذار بر تمایلات و رفتارهای حفاظتی بهرهبرداران در بخشهای مختلف، به ویژه بخش کشاورزی است. با توجه به اهمیت موضوع، هدف اصلی این تحقیق توصیفی- همبستگی شناسایی عوامل تأثیرگذار بر قصد کشاورزان در انجام اقدامات حفاظت از منابع آب بر مبنای مدل بسطیافته رفتار برنامهریزی شده بود. جامعه آماری این تحقیق کشاورزان بخش مرکزی شهرستان زنجان بودند که 330 نفر از آنها با استفاده از روش نمونهگیری تصادفی برای انجام تحقیق انتخاب شد. برای گردآوری دادهها از پرسشنامه بر مبنای مدل بسط یافته رفتار برنامهریزی شده استفاده گردید. روایی صوری پرسشنامه با نظر پانلی از متخصصان مورد تأیید قرار گرفت و روایی سازه و پایایی ترکیبی ابزار تحقیق نیز از طریق برآورد مدل اندازهگیری و پس از انجام اصلاحات لازم به دست آمد. نتایج تجربی تحقیق نشان داد که متغیرهای اصلی مدل پایه نظریه رفتار برنامهریزی شده شامل نگرش، کنترل رفتاری درک شده و هنجارهای اجتماعی اثر مثبت و معنیداری بر قصد انجام اقدامات حفاظت از منابع آب داشتند و در حدود 45 درصد از واریانس آن را تبیین کردند. افزون بر این، پس از وارد کردن متغیر هنجارهای اخلاقی در مدل رفتار برنامهریزی شده، قدرت پیشبینی این مدل در حدود شش درصد افزایش یافت. بر اساس یافتههای پژوهش، اعطای تسهیلات و اعتبارات مالی و ارائه مشاورههای فنی از سوی کارشناسان، اجرای برنامههای آگاهیسازی اجتماعی در مقیاس بزرگ و برجسته کردن اهمیت حفاظت از منابع آب به عنوان یک هنجار اخلاقی مهم، از اصلیترین پیشنهادهای این پژوهش در راستای بهبود قصد کشاورزان در انجام اقدامات حفاظت از منابع آب هستند. | ||
کلیدواژهها | ||
رفتار حفاظت زیستمحیطی؛ هنجار اخلاقی؛ نگرش؛ هنجار اجتماعی؛ کنترل رفتاری درک شده | ||
عنوان مقاله [English] | ||
A Moral Extension of the Theory of Planned Behavior to Predict Farmers' Intention to Perform Water Resources Conservation Measures in Zanjan County | ||
نویسندگان [English] | ||
Sepideh Valinia1؛ Leila Safa2 | ||
1MSc. in Agricultural Extension and Education, Faculty of Agriculture, University of Zanjan, Zanjan, Iran | ||
2Assistant Prof. of Agricultural Extension and Education, Faculty of Agriculture, University of Zanjan, Zanjan, Iran | ||
چکیده [English] | ||
Water is one of the most essential components of the natural environment and at the same time one of the main inputs of the agricultural sector which its shortage has led to many communities have faced the serious challenges. In this regard, many researchers and experts consider human beings as the pivot of water resources conservation programs and believe that conservation of water resources depends on accurate understanding of the components and constructs affecting stakeholders' conservation intentions and behaviors in different sections especially in the agricultural sector. Considering the importance of the issue, the main purpose of this descriptive-correlative research was to identify of factors affecting farmers' intention to perform water resources conservation measures (WRCMs) based on the extended theory of planned behavior (TPB). The statistical population of the study comprised farmers in the central district of Zanjan County among which 330 persons were selected through random sampling method. A questionnaire based on the extended TPB model was used to collect the data. The content validity of the questionnaire was confirmed by a panel of experts. The construct validity and the composite reliability of the research instrument were tested by estimating the measurement model and they were satisfied after making necessary corrections. The empirical results of the study indicated that the main components of the original TPB model including attitude, perceived behavioral control and social norms had statistically significant positive effects on the intention to perform WRCMs and explained about 45% of its variances. Furthermore, after the inclusion of the variable of moral norms in the TPB model, the predictive power of the model was found to increase up to 6%. According the findings, the main suggestions of this study to improve farmers' intention to perform WRCMs are: giving financial facilities and credits and providing technical advice by experts, implementing large-scale social awareness programs, and highlighting the importance of conserving water resources as an important moral norm. | ||
کلیدواژهها [English] | ||
Pro-environmental behavior, Moral norm, Attitude, Social norm, Perceived behavioral control, Water | ||
مراجع | ||
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