بررسی عوامل موثر بر رفتار خرید مصرف‌کنندگان محصولات ورزشی در رسانه‌های اجتماعی

- Abeza, G., O’Reilly, N., & Reid, I. (2013). Relationship marketing and social media in sport. International Journal of Sport Communication, 6 (2), 120-142.‏

- Argan, M. T., Köse, H., & Gökalp, B. (2013). Using Facebook as a sport marketing tool: A content analysis on Turkish soccer clubs. Journal of Internet Applications and Management, 4 (1), 25-35.‏

- Dahnil, M. I., Marzuki, K. M., Langgat, J., & Fabeil, N. F. (2014). Factors influencing SMEs adoption of social media marketing. Procedia-social and behavioral sciences, 148, 119-126.‏

- Dima, T. (2015). Social Media Usage in European Clubs Football Industry. Is Digital Reach Better Correlated With Sports Or Financial Performane? Romanian Economic Journal, 18(55).‏

 - Eagleman, A. N. (2013). Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies. Sport management review, 16 (4), 488-497.‏

- Farbodnia, B., Farhangi, A. A., & Soltanifar, M. (2017). The Role of Social Networks as a Medium to Build Brand Equity. Media Studies, 11(2), 7-19 (in Persian).

- Farhangi, A. A., Abaspour, A., Bourghani Farahani, S., & Abachian Ghasemi, R. (2014). Analyzing the impact of social media on consumer attitudes toward the brand and their intention to purchase. Global Media Journal-Persian Edition, 9 (2): 110-131 (in Persian).

 - Felix, R., Rauschnabel, P. A., & Hinsch, C. (2017). Elements of strategic social media marketing: A holistic framework. Journal of Business Research, 70, 118-126.‏

- Heydari Reza, Dehghan Ghahfarokhi Amin, Alidoust Ghahfarokhi Ebrahim, Comparison of Marketing Mix of Domestic and Foreign Sports Apparel Brands, Journal of Motor and Behavioral Sciences, 2 (4): 283-298 (in Persian).

- Hopkins, J. L. (2013). Engaging Australian Rules football fans with social media: A case study. International Journal of Sport Management and Marketing, 13(1-2), 104-121.‏

 - Hutter, K., Hautz, J., Dennhardt, S., & Füller, J. (2013). The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook. Journal of Product & Brand Management.‏

- Javornik, A., Filieri, R., & Gumann, R. (2020). “Don't forget that others are watching, too!” the effect of conversational human voice and reply length on observers' perceptions of complaint handling in social media. Journal of Interactive Marketing, 50, 100-119.‏

- Kim, A. J. & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business research, 65(10), 1480-1486.‏

- Korzynski, P., & Paniagua, J. (2016). Score a tweet and post a goal: Social media recipes for sports stars. Business Horizons, 59(2), 185-192.‏

- Kübler, R. V., Colicev, A., & Pauwels, K. H. (2020). Social media's impact on the consumer mindset: When to use which sentiment extraction tool? Journal of Interactive Marketing, 50, 136-155.‏

- Mamdohi, A. R., Mahpour, A., Hossein Rashidi, T., & Sfar Zadeh, M. (2016). Identification of effective personal factors in attracting customers to shopping centers–case of Tehran. Journal of Business Management, 8(3), 681-698 (in Persian).

- Michaelidou, N., Siamagka, N. T., & Christodoulides, G. (2011). Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands. Industrial marketing management, 40(7), 1153-1159.‏

- Nisar, T. M., Prabhakar, G., & Patil, P. P. (2018). Sports clubs’ use of social media to increase spectator interest. International Journal of Information Management, 43, 188-195.‏

- Rowley J. Online branding strategies of UK fashion retailers. Journal of.Internet Research, 2014;19 (3): p348-369.

- Saatchian, V., Alizadeh, A., Dehghan Ghahfarokhi, A., & Elahi, A. (2011). Prioritizing and recognizing the relationship between motivations and factors affecting the presence of fans: A case study of Shahravard Tehran. Sports Management Studies, 10, 131-147.

- Si, S. (2016). Social media and its role in marketing. Business and Economics Journal, 7 (1): 1-5.

- Sobel, M. E. (1982). Asymptotic confidence intervals for indirect effects in structural equation models. Sociological methodology, 13, 290-312.‏

- Tayebi, B., Saatchian, V., & Dehghan Ghahfarokhi, A. (2023). The role of Social media marketing activities on purchase intention sporting goods through brand equity (case study: Merooj Brand). Communication Management in Sport Media, 10 (2): 1-15 (in Persian).

- Thompson, A. J., Martin, A. J., Gee, S., & Eagleman, A. N. (2014). Examining the development of a social media strategy for a national sport organisation a case study of Tennis New Zealand. Journal of Applied Sport Management, 6 (2), 15.‏

- Tosifian, A., & Ramezani, A. (2018). Investigating the Effect of Luxury Markets Marketing efforts on brand equity and consumer behavior. Iranian Consumers Luxury Brands Soc Media, 14(54), 55-62 (in Persian).

- Yadav, M., & Rahman, Z. (2017). Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation. Telematics and Informatics, 34(7), 1294-1307.

- Zhang, S., Pauwels, K., & Peng, C. (2019). The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits. Journal of Interactive Marketing, 47, 115-128.‏