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پازوکی نژاد, زهرا, صالحی, صادق. (1399). گذار از منافع فردی به منافع جمعی در مصرف انرژی. , 11(2), 317-339. doi: 10.22059/ijsp.2021.82688
زهرا پازوکی نژاد; صادق صالحی. "گذار از منافع فردی به منافع جمعی در مصرف انرژی". , 11, 2, 1399, 317-339. doi: 10.22059/ijsp.2021.82688
پازوکی نژاد, زهرا, صالحی, صادق. (1399). 'گذار از منافع فردی به منافع جمعی در مصرف انرژی', , 11(2), pp. 317-339. doi: 10.22059/ijsp.2021.82688
پازوکی نژاد, زهرا, صالحی, صادق. گذار از منافع فردی به منافع جمعی در مصرف انرژی. , 1399; 11(2): 317-339. doi: 10.22059/ijsp.2021.82688

گذار از منافع فردی به منافع جمعی در مصرف انرژی

بررسی مسائل اجتماعی ایران
دوره 11، شماره 2، بهمن 1399، صفحه 317-339    اصل مقاله (410.57 K)
نوع مقاله: مقاله پژوهشی
شناسه دیجیتال (DOI): 10.22059/ijsp.2021.82688
نویسندگان
زهرا پازوکی نژاد1؛ صادق صالحی* 2
1پژوهشگر پسادکتری و عضو هسته پژوهشی توسعه و محیط زیست دانشگاه مازندران
2دانشیار جامعه شناسی محیط زیست، دانشگاه مازندران
چکیده
امروزه مصرف انرژی به یکی از مسائل مهم اجتماعی تبدیل شده و برنامه‌ریزی و سیاست‌گذاری برای ترغیب مردم به‌منظور مصرف بهینۀ آن، مشترکین را در یک دوراهی اجتماعی (ترجیحات شخصی در برابر اولویت‌های اجتماعی)، قرار داده است. هدف از انجام این تحقیق، بررسی‌ گرایش‌ها (دگرگرایانه/ خودخواهانه) به‌عنوان یک نوع دوراهی اجتماعی مشترکین خانگی در مصرف گاز و شناسایی عوامل اجتماعی مؤثر بر آن است. پس از مرور ادبیات تحقیق و مفاهیم مربوط به دوراهی اجتماعی، فرضیه‌ها تعریف شدند. رویکرد این تحقیق کمّی بوده و از روش پیمایش برای انجام آن استفاده شد. ابزار گرداوری داده‌ها، پرسشنامۀ محقق‌ساخته است و به‌ منظور بررسی روایی از اعتبار صوری و برای سنجش پایایی پرسشنامه از ضریب آلفا کرونباخ استفاده شده است. جامعۀ آماری، مشترکین خانگی استان مازندران بودند که با نمونه‌گیری خوشه‌ای تصادفی، تعداد 510 نفر از آن‌ها به‌عنوان نمونۀ آماری انتخاب شدند. یافته‌های تحقیق نشان داد مصرف گاز توسط مشترکین خانگی تا حد زیادی همسو با منافع جمعی است. علاوه ‌بر این، نتایج حاصل از تحلیل رگرسیون نشان داد ارزش­های محیط‌زیستی، اعتماد نهادی، هنجارهای اجتماعی و خودکارآمدی بیشترین تأثیر را بر‌ گرایش‌های دیگرخواهانه در مصرف گاز داشته‌اند. بدین‌ ترتیب، در سطح جامعۀ محلی، افراد در دوراهی اجتماعی (ترجیحات فردی/ اولویت‌های جمعی)، تحت تأثیر عوامل پیش‌گفته، منافع جمعی را ترجیح دادند.
کلیدواژه‌ها
اعتماد نهادی؛ مصرف گاز؛ خودکارآمدی؛ فشار هنجاری
عنوان مقاله [English]
Transition from Individual interest to Collective interest in Gas Consumption
نویسندگان [English]
Zahra Pazokinejad1؛ Sadegh Salehi2
1Post-doc research and member of the Research Group of Development and the Environment at Mazandaran University
2Associate professor of Environmental Sociology, Mazandaran University
چکیده [English]
Today, energy consumption has become one of the most important social issues and planning and policy to encourage people to use it optimally, has put subscribers in a social dilemma (personal preferences over social priorities. The purpose of this study is to investigate the tendencies (altruistic / selfish) as a social dilemma of household customers in gas consumption and to identify the social factors affecting it. After reviewing the research literature and concepts related to social dilemma, hypotheses were defined. The research strategy is deductive and the explanation was used to investigate the research problem. The approach of this study was quantitative and the survey method was used for measurement. Data collection tool is a researcher-made questionnaire. Formal validity was used to evaluate the validity and Cronbach's alpha coefficient was used to assess the reliability of the questionnaire. The statistical population consisted of household subscribers in Mazandaran province. Using random cluster sampling method, 510 people were selected as the statistical sample. The findings of the study showed that the consumption of gas by household subscribers defended the community's interests. Regression analysis showed that environmental values, institutional trust, social norms, and self-efficacy had the greatest impact on subscribers’ collectivist tendencies in gas consumption. Thus, at the local community level, individuals in the two social dilemmas (individual preferences / collective preferences), under the influence of the aforementioned factors, preferred the collective interests.
کلیدواژه‌ها [English]
Institutional trust, Gas consumption, Self-efficacy, Norm pressure
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