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طراحی و توسعه یک سامانه توصیه گر گردشگری مبتنی براطلاعات جغرافیایی داوطلبانه (VGI) (مطالعه موردی: شهر یزد، ایران) | ||
نشریه گردشگری شهری | ||
مقاله 10، دوره 8، شماره 3، آبان 1400، صفحه 137-149 اصل مقاله (907.15 K) | ||
نوع مقاله: علمی - پژوهشی مستقل | ||
شناسه دیجیتال (DOI): 10.22059/jut.2021.323345.902 | ||
نویسندگان | ||
مهدی کیخایی1؛ محمدرضا جلوخانی نیارکی* 2؛ نرجس محمودی وانعلیا1 | ||
1دانشجوی دکتری سنجش از دور و سامانه اطلاعات جغرافیایی، دانشگاه تهران، تهران، ایران | ||
2دانشیار سنجش از دور و سامانه اطلاعات جغرافیایی، دانشگاه تهران، تهران، ایران | ||
چکیده | ||
چکیده با رشد روزافزون سهم گردشگری در اقتصاد کشورها، امروزه توجه دولتها و بخش های خصوصی بیش از پیش به سرمایهگذاری، برنامهریزی و بازنگری مجدد در فعالیت های گردشگری معطوف شده است. برنامهریزی سفر و تعیین مقاصد گردشگری یکی از مسائل مهم گردشگران محسوب میگردد. اگرچه شبکه جهانی وب و یا شبکههای اجتماعی موجود منبع مناسبی را برای شناسایی جاذبههای گردشگری فراهم می اورند، اما انتخاب یک یا مجموعهای از مکانهای گردشگری برای سفر، بطوریکه بتواند بیشترین شباهت را با علایق و ترجیحات گردشگران داشته باشد، به یک چالش در این زمینه تبدیل شده است. هدف از پژوهش حاضر، طراحی و توسعه یک سامانه توصیه گر گردشگری مبتنی بر وب GIS است که بتواند به صورت هوشمند مکانهای گردشگری را به کاربران پیشنهاد و به بهترین شکل به نیازها و علایق آنها پاسخ دهد. این سامانه، با توجه به اطلاعات دموگرافیک گردشگران و مقایسه آنها با اطلاعات جغرافیایی داوطلبانه (VGI) که گردشگران قبلی از جاذبههای گردشگری گزارش نموده اند، مکان های مناسب گردشگری را به گردشگران جدید پیشنهاد می نماید. سامانه مورد نظر این امکان را فراهم می سازد که گردشگران بتوانند به صورت داوطلبانه میزان علاقه و جذابیت مکانهای گردشگری را بر روی نقشهOpenStreetMap مشخص کنند تا در موارد مشابه در اختیار سایر گردشگران قرار بگیرد. اجرای این سامانه در منطقه تاریخی شهر یزد نشان میدهد که بکارگیری آن میتواند نقش بسیار مهمی را در انتخاب جاذبههای گردشگری، مسیریابی و برنامهریزی سفر، متناسب با علایق، ترجیحات و اطلاعات دموگرافیک گردشگران ایفا کند. | ||
کلیدواژهها | ||
سامانه توصیهگر گردشگری؛ شبکه بیزین؛ وب GIS؛ اطلاعات جغرافیایی داوطلبانه | ||
عنوان مقاله [English] | ||
Design and Development of a Tourism Recommender System using Volunteered Geographic Information, Case Study: Yazd | ||
نویسندگان [English] | ||
Mehdi Keykhaee1؛ Mohammadreza JelokhaniNiaraki2؛ Narjes Mahmoody Vanolya1 | ||
1PhD Student in Remote Sensing and Geographic Information System, University of Tehran, Tehran, Iran | ||
2Associate Professor of Remote Sensing and Geographic Information System, University of Tehran, Tehran, Iran | ||
چکیده [English] | ||
Extended Abstract Introduction Tourism has positive economic, social, and cultural effects on human societies and is one of the most valuable sources of income in many countries. Travel planning is one of the most important issues that can be considered in order to have a good and desirable trip. Travel recommendation systems are examples of techniques used in the field of tourism that aim to match the characteristics of tourism resources or tourist attractions with the needs and priorities of tourists and provide the most appropriate tourism place. Voluntary geographic information (VGI) can play an important role in this regard. People in the community can monitor and share the geographic information of their environment as active, analytical, intelligent, responsible, environment-aware, circulate, distributed and interactive sensors. This study recommends a system that intelligently receives demographic information, users' interests and preferences, and according to the spatial information shared as a VGI by other tourists, recommends the most suitable tourist attractions to the visitors using the recommendation system based on Bayesian networks. Also, the tourism-oriented GIS system, using the TSP algorithm, provides the most optimal route to reach the tourist attractions on the map. Methodology The study area is the historical area of Yazd with an approximate area of 3.5 square kilometers, which is located in the city center. Yazd city, with an area of 107.4 square kilometers, is the largest historical unit and administrative center of Yazd province, which in recent years has faced a very large population growth compared to other urban areas of Yazd province. In this research, the database of Yazd Municipality has been used to collect statistical information on tourism visits in 2015, the vector layer of the regional road network and the vector layers related to the location of tourist places, services and all related facilities. Also, in order to implement the tourism recommender system with a suitable user interface, software programs such as Arc GIS 10.5, PostgreSQL 9.6.1, Visual Studio 2013, NETICA 6.3, Notepad ++, and Geo-Server 2.13.2 have been exerted. Bayesian network is one of the methods of presenting knowledge by combining Bayesian theory with a graphical model and has many applications in problem-solving and cause and effect analysis. This method uses a posterior probability distribution to analyze various parameters and includes a set of nodes and directional edges that nodes represent variables and edges represent cause and effect relationships between variables. The Bayesian network designed in this study has been qualified and quantified based on demographic information (age, gender, income, occupation, level of education and type of travel of users), interests and preferences of tourists, and previous knowledge (information collected from related sources) in the NETICA software. VGI is an essential source of geographic information when data collected from other sources is impossible. The information system designed in this research has a system to enter the preferences and interests of tourists after visiting tourist attractions. In this system, the experience of others is considered more than the experience of new people. In addition to providing a list of tourist destinations tailored to users' preferences, a tourism recommender system also identifies the best route to access each tourist attraction. The routes suggested in this study start by moving from a tourist residence or hotel and return to the starting point after visiting the recommended places. For this reason, the TSP problem has been used for optimal routing in this system. Results and discussion This article aims to develop a tourism recommender system to offer suitable tourist attractions to tourists. The system can predict tourist attractions tailored to new users' interests and access paths based on combining the demographic information of new users with data from previous ones who voluntarily share their views of tourist attractions by composing recommendation algorithms and VGI data in the form of a Web-GIS system. After introducing the tourist attractions, the user's movement route between the tourist attractions is done by specifying the starting point (Mehr Hotel). Also, in order to move the user, the suggested locations are extracted and the optimal route introduced by the system is displayed on the OSM map with the help of the network layer of the area roads. At any time, the user can view the nearest facilities on the map, such as coffee shops, restaurants, gas stations, hospitals, etc. Conclusion Determining the appropriate tourist attractions according to the interests and preferences of tourists is one of the important measures in tourism planning. Tourists will be delighted with a trip when their needs, interests, preferences, demographics, and social conditions are considered in the travel planning. In this research, a GIS web-based tourism recommender system has been created using voluntary geographic information and tourist demographic information. The system uses Bayesian network modeling to analyze the preferences of tourists and can predict the behavior of visiting tourist attractions through conditional probabilities and display the impact of each parameter and factor in selecting the type of tourist attractions. One of the most important features of this system is the possibility of user interaction so that tourists can voluntarily share their opinions and suggestions about the visited attractions. So, the system will provide recommendations related to tourist attractions that are in accordance with the interests and preferences of new tourists. | ||
کلیدواژهها [English] | ||
Tourism Recommender System, Bayesian Network, GIS Web, Volunteered Geographic Information | ||
مراجع | ||
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